Thread by @AshurNFT

The future of @LazyLionsNFT 🦁

Let's dive into the strategy, our take on the entertainment industry, & why it's on the brink of a revolutionary change👇
1/🧵

2/ Background: We grew up playing games & have a deep understanding of the limitations & opportunities that digital entertainment presents.

We've experienced firsthand how the centralized nature & lack of infrastructure can frustrate gamers.

All the value is kept centralized ❌

3/ The world is recognizing the potential of community-driven brands, as seen in the success of NFT projects across 2021-22.

Lazy Lions, launched in '21 & a top-60 all-time collection, is an example of such brand.

Rewarding community with $1M in ETH drove $100M in trading vol🧠

4/ We believe that the entertainment industry is on the brink of a revolutionary change, driven by the simple yet powerful idea of co-creation & distribution of value - backed by the blockchain.

5/ Our vision is to lead this change by providing a decentralized means for rights-holders to exploit their IP across various forms of entertainment. 🔥

6/ We anticipate this will also lead to a seamless integration of the real world & the Web3 ecosystem through the use of NFTs.

Mainstream is coming.

7/ At Lazy Lions, we don’t believe in the outdated concept that the value generated from fun should be controlled by individual corporations.

Instead, we believe in a future where fun & the value it generates is democratized & decentralized, accessible to all.

8/ We are committed to leading the way in the entertainment industry by driving innovation & building a dedicated fanbase in the entertainment space, as we have done in Web3.

We aim to achieve this by creating meaningful stories & characters that resonate with people.

9/ We believe that Lazy Lions is a natural fit for the entertainment & retail industries.

We are exploring opportunities for deeper storytelling, TV series, real-world licensing partnerships, & retailing of toys, merchandise, & fashion items.

And this is just the beginning.

10/ We believe that the artwork & characters of Lazy Lions have the potential to transcend the PFP market & appeal to a wider audience through animated shows & retail opportunities.

11/ As a community-centric brand, the IP of Lazy Lions belongs to YOU, the community members.

🚨 Our mission is to create easy opportunities for our rights-holding 👑s to share in the value from exploiting the IP.

12/ Together, we can take Lazy Lions to new heights & make it a dominant force in the entertainment industry.

13/ We have drawn inspiration from established entertainment leaders such as Disney to develop our own strategy for Lazy Lions, drawing on our experience in the Web3 space & our vision for the future.

14/ The Lazy Lions strategy may look complex in the diagram, but it's actually pretty simple. It's a series of components that all work together, helping to drive each aspect of our business.

Check the article linked below to learn more
medium.com/lazy-lions-nft…

15/ What we're currently working on:
- Bringing in industry experts to join our advisory board
- Developing a comprehensive Story Bible
- Scripting an animated series
- Launching ROARwards 3.0.
- Redesigning our website to showcase Lazy Lions & attract new audiences.

16/ The Story Bible will introduce new characters, locations, & story arcs to the existing Lazy Lions universe. It'll become one of the main pillars that underpin everything we do, alongside the token, brand, artwork, & community.

17/ We're searching for key roles to support our new strategy, including building out the marketing team, & someone to head up our IP Licensing function with a background in TV & film, who all align with Lazy Lions' vision for IP utilization.

18/ We've avoided providing dates or a traditional roadmap, as market conditions can change rapidly. But our vision & mission, & core values of community & shared rewards will remain intact.

We're excited to take Lazy Lions to the next level, with you by our side.

19/ Join us on this journey as we continue to push the boundaries of digital ownership & entertainment.

Together, we will shape the future of this industry. 🦁

#LazyLions #NFTs #Web3 #Entertainment