lukas.xrd Profile picture
Feb 4 10 tweets 3 min read
How to start a project without being able to launch it? 🤔

Interesting question, challenging problem. I have founded with
Christoph, Marco and Florian in October 2021 and at that time we didn't even know when we will be able to deploy the Ociswap smart contract.
🧵 1/10
2/ We were only sure 👉 Radix must be it, exclusively! This layer 1 will be the best place - as soon as ready - as we imagine #Web3 & #DeFi.

But how do you launch a risky venture well before smart contracts, with a comparatively small community at the time &no financial support?
3/ Dedication.

Go your path driven by your innermost drive. Eliminate sources of interference on the way and focus again and again on your achievable short-term interim goals.

After 1-2 months you will notice whether this path really touches your innermost…
4/ …or whether you will lose interest again if success does not come quickly enough.

Set short-term goals.

What goals can you achieve with a new crypto project even with strong limitations? Build a loyal community, build your brand, be visible & tangible as a founder…
5/ …show your face but keep your ego down!

You - the (co)founder

Visibility builds trust, trust builds mega fans & loyalty. Identity like a cat themed exchange builds greater authority over time.

You as a founder are a big factor & an important part of the whole artwork…
6/ Be present in all social media channels, participate in debates, take part in AMAs, podcasts, real life conferences, make TikTok’s and Twitter threads.

Go the long, hard, arduous way. Build the brand for your project but also for yourself as a founder!
7/ Avoid shortcuts and keep it going every day. Measure your successes, test unusual things, don't be afraid to fail with with ideas. Learn, adapt, do better next time.

Listen to your community.

You may be quickly annoyed by feedback but be sure to listen to it.
8/ How often have we received great ideas? People from your community bring a lot of experience at a wide variety of fields. That's why there can always be a treasure trove hidden underneath.

Original community members have become great team members & ideas have turned…
9/ …into partnerships. Seize the opportunities that arise every day and arrange the next call right away!

We are 15 months into Ociswap & still can't launch our smart contract until Q2 of this year. Nevertheless, we have already achieved countless small goals along the way.
10/ I hope I could share some useful thoughts and experiences in this thread. Like and share this tweet and feel free to follow @Ociswap $OCI and me and of course this great #Radix $XRD community. 💛

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