So, a quick story, without naming names. Years ago two nice guys building an outdoorsy company came to me and explained what they were doing, and said that ... I had inspired them to do it. It was people, like me, they said, that they were targeting. #xp
As I always say when people say I'm their target market, I said "You're probably fked". After all, I'm a weirdo one-off, and extrapolating from me to a mass-market will generally lead you rapidly to financial crisis. #xp
I kept tabs on them over the years, however, and things were going well enough, it seemed. And then today I found out they were doing almost $200m in revenues, with no investors: the founders have the whole thing. #xp
I am so happy for them. That sort of thing makes me warm all over. But they still made a terrible mistake targeting Paul-like people. Never do that. #xp
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