Thread by @GiordMarco96

Tired of the usual boring content website advice?

"Publish more, wait some time"

I give you some tips to actually future-proof your business.

No fluff, only cold facts from an #SEO and Data Analyst 🧵

The generic advice "publish more" isn't wrong per se.

But it's subpar advice and many savvy entrepreneurs already know that.

Just publishing is not enough because you need to maintain your content.

It costs a lot of money and time to update 1K+ articles.

Let's assume you need to update 100 articles every month.

You need to pay someone and while they are at it, they can't do other things.

It's clear that you have to take content management into account.

Who will update the content?

So the best advice is to write as long as you can handle it.

No reason to name "topical authority" if you need to write too many articles.

It's often a big risk and you will have to maintain them all.

Or you flip your website before, which is an option...

What I recommend instead is to have a file with all the details of that website.

The best example so far is the one below.

This is how you do it...

thegray.company/blog/airtable-…

While EEAT is important, I think it doesn't matter at all.

It's obvious stuff you should do anyway.

Google shouldn't tell you to be reliable and trustworthy.

This is the baseline if you want a good business, SEO has nothing to do with it.

The average "Income School" website is not the most optimal choice.

Those claiming that they will survive updates should have a look at GSC.

I audited some of those templated websites and the results in the last few months were terrible.

While UX doesn't matter as much as other things, it doesn't take much to have decent navigation.

You can sort it out in 1 hour.

I've audited around 30 websites in the last months and the worst had a bad UX.

There has to be some correlation...

Working on other channels like social media/email marketing is ideal.

Being on Google only is not the best idea in terms of branding, it's better to cover it all.

Making short videos and repurposing your content is even easier now.

Publishing a lot works at first but if you can't keep up the quality, then you're ruined.

This doesn't mean that EVERY website will lose rankings, it's just more likely.

In niches where Google is starving, you can keep ranking with lousy content.

Having clear processes helps you update your content and keep track of your progress.

Simple > Complex

But to create something simple, you must know what's complex.

Start with a process and keep honing it.

Using Airtable to track your content efforts is perfect.

You can use that data when you analyze GSC to check cluster performance.

Monitoring is the first way to future-proof your website.

Analytics and SEO are powerful allies.

You can use this framework to understand how to tackle many of your problems.

You should get to the point where you can prevent issues.

https://twitter.com/GiordMarco96/status/1625948113541427201

Training yourself and data understanding is crucial.

This is clear in big companies, as they are trying to evangelize as much as they can.

A portfolio holder isn't much different, there is plenty of data to analyze.

To sum up:

- Decent UX/Design and Navigation
- Add some unique information and try to make it original
- Focus on at least another channel (e.g. Instagram/YouTube)
- Use your data
- Create systems for everything

Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.

If you liked this thread, consider liking and retweeting it!🧵

Do you want to know more?

And maybe you have a lot of data and you don't know how to use it.

You can book a call with me (if you have a B2C content website/publisher):

bookk.me/marcogiordano