#SEO tools can't replace insights, strategy, and business acumen.

Analytics is the same, as tools are mere instruments.

Then what's the difference between a good analysis and a bad one?

This is how you generate 💸 and create tons of value 🧵
SEO and Analytics share too many things in common.

Both have professionals obsessed with tools.

And they require having a strong acumen and intuition about business.

It's unthinkable to do excellent SEO in an industry where you have no expertise.
Anyone can pay for a tool, but those won't give you superpowers.

Tools are necessary to achieve goals but they're not your objective.

They should help you in your daily activity and empower your output.

All the rest doesn't matter, YOU make the difference.
Extracting data from GSC is not where revenue is.

Doing automated Keyword Research is cool but won't make you rich.

Execution and getting insights are the real deal.

This is where you should spend the most time.

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More from @GiordMarco96

Mar 19
What's the actual impact of tools on #SEO work?

Many claim that *some* tools are mandatory to execute a strategy.

I think this is often misleading.

Let's see how to differentiate between planning and execution 🧵
Cause-effect and correlation are different concepts that are often interchanged.

Testimonials and case studies can be tweaked to show a certain outcome.

You don't get rich because you used a keyword research tool.

This is one of the most common tricks used by sales teams.
Strategy involves planning and abstracting the steps, having an overview.

Tactics are the steps you take, what you do to execute a strategy.

Tools can be useful at both stages BUT...

You should never let a tool decide for you.

Strategy is what you normally don't delegate.
Read 16 tweets
Feb 28
How can you apply #Python for #SEO to get outstanding results?

I will show you some examples of what you can do without spending money.

This thread is all about Python and quick wins and insights 🧵
Disclaimer: I am not listing source codes here, I will make separate threads later.

The goal of this thread is to give you the footprint and the direction.

And remember, Analytics is different.

Scripting alone is not doing analysis and who tells you the opposite... is lying.

I recommend the following framework below:
Read 33 tweets
Feb 27
Tired of the usual boring content website advice?

"Publish more, wait some time"

I give you some tips to actually future-proof your business.

No fluff, only cold facts from an #SEO and Data Analyst 🧵
The generic advice "publish more" isn't wrong per se.

But it's subpar advice and many savvy entrepreneurs already know that.

Just publishing is not enough because you need to maintain your content.

It costs a lot of money and time to update 1K+ articles.
Let's assume you need to update 100 articles every month.

You need to pay someone and while they are at it, they can't do other things.

It's clear that you have to take content management into account.

Who will update the content?
Read 17 tweets
Feb 26
You've probably asked yourself what these 5 terms mean...

Analytics, AI, SaaS, Big Data, NLP.

If you work in #SEO, this thread is for you.

Let's explain them like we are 5 years old 🧵
Analytics is the discovery and communication of patterns and insights in data.

Analyzing Google Search Console data is such an example.

This is where many SEOs fall short, as this discipline isn't just filtering data!
Data Science is the parent of Analytics.

You may also want to check this thread to broaden your knowledge.

Read 13 tweets
Feb 9
Data Skills and Analytics for #SEO essentials.

What you need to combine 2 of the most lucrative skills out there.

💯 Updated version with new content.

My 30 best threads in a single place:
Introduction to #nlp to understand how modern search engines work.
The Best SEO Python Libraries You Have to Use.

What I list here is more than necessary to start getting results.
Read 36 tweets
Feb 8
Testing is crucial in #SEO and you should always trust your results.

Don't listen to the buzz if you have no experience.

So how can you improve?

Some tips for more $$ and to working better with limited resources 🧵
2022 was the year of shiny objects, I barely recall 2-3 things that actually had an impact on my work.

I can tell you that simplification is still the best skill you can have.

If you have the confidence to make a complex problem look easy, then you are fine.
While I don't advocate practices that can negatively affect your business, I suggest you always test.

Google documentation isn't always that truthful.

Want one example?

How we use the Indexing API.

As long as you add value to the user, you can pretty much whatever you want.
Read 19 tweets

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