Tweet

This Thread may be Removed Anytime!

Twitter may remove this content at anytime! Save it as PDF for later use!

More from @eliweisss

Eli Weiss

@eliweisss

Dec 3, 2022

The argument of DTC vs Retail is consistently a heated one. 🥵

While both options have their advantages and disadvantages, they differ in several key ways.

Here are three differences between selling DTC vs. retail, and which one you should choose:

Reach:

Retail products may have greater visibility and reach, while DTC may require more effort to drive traffic to the company's website.

Being on the shelves of every Whole Foods is a fantastic way to win new customers that you’d be paying big bucks to get in front of.

CX:

DTC allows companies to have more control over the customer experience, while retail largely determines the experience.

OLIPOP was 60-70% retail vs DTC, but retail issues made up less than 1% of our ticket volume… 😮

You won’t hear a peep; they’ll just never re-purchase.

Read 7 tweets

Eli Weiss

@eliweisss

Nov 15, 2022

BFCM Is coming.

You’ll be driving a ton of traffic and hopefully sell a boatload of product.

3 easy ways to turn first-timers into forever fans:

1. Start from the very beginning:

As with most customer retention, it’s imperative that you set expectations and deliver on them.

Starting with ads/LP’s

Then on your PDP

Then with post-purchase email/sms

Are we telling a consistent story?

Audit your messaging to ensure you’re not overpromising just to seal the deal 🤝

Are there unique instances where this product would make zero sense?

I.e. don’t trick a gluten-free person into buying 2 dozen gluten-heavy bagels

Read 9 tweets

Eli Weiss

@eliweisss

Nov 7, 2022

Just about every single e-commerce brand has an abandoned cart email flow 🛒

99% of them absolutely suck.

Here’s the framework to create a great one:

99% of abandoned carts go like this:

*adds organic blackberries to cart*

Email #1: “We saved your cart for you!” (buy our shit)

Email #2: “Are you sure you don’t want it? How about 25% off?” (buy our shit)

Email #3: “YOUR DISCOUNT IS EXPIRING!” (buy our shit)

Best case, these folks end up buying the product once and are bought in at a discount, never willing to pay for it at full price.

Worst case, they feel like your brand is annoying, spammy, and needy.

Read 11 tweets

Eli Weiss

@eliweisss

Oct 4, 2022

Want an easy way to spy on your competitors and know their secrets? 👀

- where they’re winning
- where they’re struggling
- fastest-growing categories

Become supercharged with intel:

I recently learned about this platform called Luz.

They track e-commerce stores across the web.

Here is a screenshot from last 30 days at Skims 😮

- Top Selling Products
- Bottom Selling Products
- Sales Over Time

Really wild to be able to see such granular data across broader market trends.

For example, say I wanted to learn about Mascara trends across the industry. 🤓

- Top companies
- Top 10+ products
- Estimated sales over time

Read 6 tweets

Eli Weiss

@eliweisss

Apr 19, 2022

@AlloyAutomation

Okay, finally pulled the trigger on @AlloyAutomation — here’s my wild plan 👀

@gorgiasio

1. We’ve got professional makeup artists on the CX team and have hundreds of folks (weekly) that send a photo of their face to CX team to get shade matched.

We tag them as “shade-match” in @gorgiasio. Using alloy to tag them in Shopify as well.

@klaviyo

That way I can track LTV of shade matched customers vs non shade matched and potentially make a case to send even more customers on this route.

Also, pulling into @klaviyo to stay in touch with these shade matched folks and “upsell” in the future 👀

If this then that type

Read 5 tweets

Eli Weiss

@eliweisss

Oct 15, 2021

Startups generally attract ambitious folks. People that want to change the world.

The hardest part of growing rapidly is sustaining a great culture.

Core to that is ensuring that you bring in "givers" vs "takers".

Here is why 🧵

@AdamMGrant

One of my fav pieces on Givers vs Takers is from @AdamMGrant (I watch this TED Talk VERY often):

Takers: self-serving in the interactions, it's all about "what can you do for me".

Givers: approach most interactions asking "what can I do for you".

Givers often self-sacrifice and take a lot of time to help the team, but always make their organizations better.

Adam did research across a ton of businesses and learned that the higher the giving behavior in an org, the better said org does on every single metric.

Read 8 tweets

Share this page!

Eli Weiss

People who liked this thread also liked...

Try unrolling a thread yourself!

More from @eliweisss

Eli Weiss

Eli Weiss

Eli Weiss

Eli Weiss

Eli Weiss

Eli Weiss

Did Thread Reader help you today?

Don't want to be a Premium member but still want to support us?

Send Email!