Evergreen content is one of my favorite #SEO topics.
It's super crucial for publishers and especially for niche websites.
And yet, there are many ideas you can use 🧵
It's super crucial for publishers and especially for niche websites.
And yet, there are many ideas you can use 🧵
Evergreen refers to content that is not time-sensitive and is not particularly subject to seasonality or timeframes.
Search demand is constant through the years. They usually tackle recurring problems or super generic topics.
Search demand is constant through the years. They usually tackle recurring problems or super generic topics.
This type of content makes it easy to apply some advanced principles, as you want them to last.
Having good authors, good syntax with proper entities, and clear internal linking is the bare minimum for me.
This is very simple once you know the niche very well.
Having good authors, good syntax with proper entities, and clear internal linking is the bare minimum for me.
This is very simple once you know the niche very well.
The best way to find evergreen topics is once again to know what you're talking about.
Coping competitors can be enough in some cases but you'll miss a lot of untapped opportunities.
Do your research and try to understand what you're missing.
Coping competitors can be enough in some cases but you'll miss a lot of untapped opportunities.
Do your research and try to understand what you're missing.
New publishers should focus their efforts on evergreen content first.
News requires more writing capacity and brings way fewer results, especially in crowded markets.
I recommend writing news content later on!
News requires more writing capacity and brings way fewer results, especially in crowded markets.
I recommend writing news content later on!
Niche websites want content that is evergreen.
A bad example is given by the majority of videogame guides.
They are super popular at first, then their traffic tends to flatten until it gets progressively thinner.
Everything that is tied to a timeframe is not reliable.
A bad example is given by the majority of videogame guides.
They are super popular at first, then their traffic tends to flatten until it gets progressively thinner.
Everything that is tied to a timeframe is not reliable.
Don't get me wrong, evergreen content should be combined with news if your website supports this type of content.
It's always safer to mitigate the risk while putting more effort into what's reliable.
This claim may not be valid for all large publishers.
It's always safer to mitigate the risk while putting more effort into what's reliable.
This claim may not be valid for all large publishers.
But again, if they decide to sleep on evergreen content, they become news slaves.
Quick obsolescence and forgetting that affiliate/lead gen exist.
There are just so many opportunities with evergreen topics...
Quick obsolescence and forgetting that affiliate/lead gen exist.
There are just so many opportunities with evergreen topics...
https://twitter.com/GiordMarco96/status/1635913728985276417
Research is extremely important and there's no superior way to do it.
I usually check GSC, Semrush and use some Python scripts to glue data together.
There's a manual part too, it's impossible to do it all with a machine.
I usually check GSC, Semrush and use some Python scripts to glue data together.
There's a manual part too, it's impossible to do it all with a machine.
AI websites have some good ideas since they vomit content.
You can take their shitty articles and do better.
They can give you the cheap inspiration that you can use to grow your project.
Sooner or later, they'll get hit anyway.
You can take their shitty articles and do better.
They can give you the cheap inspiration that you can use to grow your project.
Sooner or later, they'll get hit anyway.
Long content reigns supreme for a lot of evergreen content.
Since the introduction of passage ranking, it's more and more convenient to have ultimate articles rather than a lot of them.
If you have doubts, you can just check the SERPs to see who's ranking.
Since the introduction of passage ranking, it's more and more convenient to have ultimate articles rather than a lot of them.
If you have doubts, you can just check the SERPs to see who's ranking.
You should scare entrants with super-deep content.
If your content is strong enough, most of them will think twice before entering.
If you reach that point, congratulations!
It means your website is probably an authority.
If your content is strong enough, most of them will think twice before entering.
If you reach that point, congratulations!
It means your website is probably an authority.
Nurture author bios, build social signals and publish as much as you can, without sacrificing quality.
It takes a lot of time to create a powerhouse but it's worth it!
Updates should be planned in advance, to avoid bad surprises later on.
It takes a lot of time to create a powerhouse but it's worth it!
Updates should be planned in advance, to avoid bad surprises later on.
Evergreen content doesn't need to be boring and manual.
You can and should write templates and outlines for everything.
As long as they make sense for the writers and they automate part of the job.
You can and should write templates and outlines for everything.
As long as they make sense for the writers and they automate part of the job.
Evergreen content can be quite expensive in niches like travel, home applicants, finance, and health.
A single article can bring you thousand/mo so it makes sense to me.
That is if you rank and the quality is good (and links, links!).
A single article can bring you thousand/mo so it makes sense to me.
That is if you rank and the quality is good (and links, links!).
Finding and hiring good writers is a nightmare.
If you are going after long-form content, you also need to distribute and repurpose your work.
Evergreen is the safest choice out there but it requires effort!
If you are going after long-form content, you also need to distribute and repurpose your work.
Evergreen is the safest choice out there but it requires effort!
Speaking of which, content auditing is necessary for evergreen content.
You need to measure things like content decay and many others.
That is if you have a big website or something that goes beyond a small niche website.
You need to measure things like content decay and many others.
That is if you have a big website or something that goes beyond a small niche website.
https://twitter.com/GiordMarco96/status/1588620643737534464
If you don't want to read hundreds of threads, you can just buy this ebook.
I am going to release the 1st content update on the 2nd of April to add even more.
marcogiordano96.gumroad.com/l/analytics-fo…
I am going to release the 1st content update on the 2nd of April to add even more.
marcogiordano96.gumroad.com/l/analytics-fo…
Follow me for threads, tips, and case studies (coming soon) about SEO, content, and Python/data.
If you liked this thread, consider liking and retweeting it!🧵
If you liked this thread, consider liking and retweeting it!🧵
If you own a publisher or a content/niche website, I can help you.
I offer:
- Content audits to solve traffic and $$ loss
- Content Planning and Research
- Training and mentorship for data skills
bookk.me/marcogiordano
I offer:
- Content audits to solve traffic and $$ loss
- Content Planning and Research
- Training and mentorship for data skills
bookk.me/marcogiordano
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