Product Hunt gets a monthly traffic of >380k +

I studied 20+ successful launches and here is what I found🧵

After studying 20+ successful launches, I've divided the process into 3-phases.

Let's dive in!

Start your preparation a month before the launch.

Do the research and choose the right day and time. Here is the traffic volume on specific days.

Medium →Monday, Friday
High→ Tuesday, Wednesday, Thursday
Low→ Saturday, Sunday

If you're launching for the first time, it's better to go with weekends to get a better understanding of the platform.

Phase1: Launch

➡️Build a list of people who can support you on launch day and start connecting with them beforehand.

➡️Do free giveaways to attract people and reach out to them asking for support on the day of the launch.

➡️Use all distribution channels and post regularly to create buzz before the launch.

Twitter
Linkedin
Indie hackers
Medium
PolyWork
Discord

Be active on Product Hunt and participate in the community.

Phase 2: Live.

➡️Plan the day beforehand and launch your product at 12.01 PT to maximize the 24-hour window.

➡️Create a content calendar for the launch and share PH updates on all distribution channels.

➡️Remember, Product Hunt doesn't encourage a high volume of upvotes from new accounts.

➡️Be active on Product Hunt on launch day and reply to the comments.

➡️Follow the best practices for designing your landing page and creating compelling copies that clearly communicate the value of your product.

➡️Offer discounts or freebies to attract the product hunt community.

Phase 3: Post-Launch.

➡️Share updates about the launch, especially if you're building in public.

➡️Share your learnings, what worked, and what didn't.

➡️Reflect on the launch and use the insights for future launches.

#buildinpublic #indiehacker

You only launch once, give it your best shot.

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I write about marketing that takes time but brings more value over time.