Thread by @DarrenShaw_

"Quantity of Reviews on Industry-Specific Sites" is a powerful but often overlooked factor from the 2023 Local Search Ranking Factors.

Here's why it deserves your attention and how to action it 🧵

#localseo #seo

Industry-specific sites often rank well for your primary keywords, so being prominent on them and having good reviews on them can drive direct leads.

@w2scott famously called this "Barnacle SEO".

When your business is listed on page 1 of these sites' results, you now have a mention and a link from another site that's ranking on page 1 of Google for your primary keywords.

How do you move your business to page 1 on these sites?

They typically rank their results almost exclusively by the number of reviews you have on the site.

So when you get more reviews, you move to the first page of their results for your category on the site.

This first page is the page that gets indexed by Google and passes the most value.

(because of crawl budget, the relevance and authority passed from pages deeper in their pagination is low to zero).

So, page 1 is the page you want your business to be on, and the way to get your business on this page is to get more reviews on that site.

How do you action this? Easy:

1️⃣ Google your head terms and note any directories in the results
2️⃣ Create a listing for your business on these sites (if you're not already listed)
3️⃣ Ask your customers to review you on these sites and give them the direct link to your listing.

🔥 TIP: your fans, friends, and family that have already reviewed your business on Google would likely be happy to review you again on other sites, so tap them first.