The number one place that Google looks to make these connections is your website, so place the links in either the header or the footer.
🔥Tip: If you're linking with icons, add descriptive text to the alt attribute of the image ⬇️
May 4, 2023 • 27 tweets • 8 min read
Here's an incredibly powerful local SEO strategy that can get you local rankings around your entire city for your most valuable keyword 💥
It's a major competitive advantage because hardly anyone is doing this.
I'll break it down for you 🧵
#localseo#seo
I found a business that was ranking very well for "Invisalign" in a wide radius (see map in previous tweet), even though their Google Business Profile was hot garbage.
🔸 No reviews
🔸 Wrong primary category
🔸 No additional categories
🔸 No services
🔸 No keywords in biz name
Apr 27, 2023 • 11 tweets • 4 min read
Many people think that citations are not important for local SEO anymore. They're wrong.
Here's how citations can increase your online visibility and bring you more business 🧵
#localseo#seo
It's hard to measure the value of citations because:
🔸Citations take anywhere from 1 week to 1 year to get reviewed & go live
🔸Google can take 6-12 months to identify & index citations
🔸Other SEO work is done during this time, so it's hard to tell which gains come from where.
Apr 21, 2023 • 8 tweets • 2 min read
"Quantity of Reviews on Industry-Specific Sites" is a powerful but often overlooked factor from the 2023 Local Search Ranking Factors.
Here's why it deserves your attention and how to action it 🧵
#localseo#seo
Industry-specific sites often rank well for your primary keywords, so being prominent on them and having good reviews on them can drive direct leads.
#localseo#seo
✅ Keywords in the following sections DO impact rankings:
1. GBP Business Name ™️
Though it's against the rules to use anything other than your official business name, Google rarely suspends businesses that do 🙄
This is the most powerful GBP section you can add keywords to.
Apr 5, 2023 • 11 tweets • 4 min read
I tested adding predefined services to my Google Business Profile, and WOW!
You will not believe these ranking results!
This is a 1 minute SEO tweak.
Here's what I did and what you can do too... 🧵
#localseo#seo
🧪 I made sure this SEO test was CLEAN.
🔸 Website not updated in past 6 years, had a 1-sentence homepage, and had no other pages
🔸 No new reviews in 6 years
🔸 No new links
🔸 No updates to GBP
Thus, the ONLY variable in my test were the predefined services.
Apr 4, 2023 • 14 tweets • 5 min read
The Q&A section of your Google Business Profile is more powerful than you realize.
Here's how to turn your Q&A section into a high-value, conversion-driving powerhouse. 🧵
#localseo#seo
Sadly, the Q&A section gets neglected by most businesses, but it’s a huge opportunity to drive leads and conversions.
You don't want it to look like the top example. You want it to look like the bottom.
Mar 8, 2023 • 11 tweets • 5 min read
🚨 Big news in local SEO: the Services section of your Google Business Profile now impacts your rankings 🤯
New research from @SterlingSkyInc shows that selecting Google's predefined services can improve rankings.
Here's how to make the most of GBP Services 🧵
#localseo#seo
Until now, services have NOT been a ranking factor ❌
In fact, they were the #4 local SEO myth in the 2021 Local Search Ranking Factors survey.
But, Services were still valuable because they drove more conversions and they triggered eye-catching justifications 👀
Mar 1, 2023 • 9 tweets • 3 min read
❓ Is Google not approving your images even though they follow the guidelines?
Here are 6 reasons why Google might reject your photos and how to fix the problem. 🧵
These tips are from @mblumenthal's helpful comments in the Google Business Profile help forum.
#localseo#seo1. Google has a bug where photos show as rejected, but if you wait 24-48 hours, they actually publish. 🤦🏻♂️
So, as @mblumenthal likes to say, “drink 4 beers and come back on Monday.” It’s likely that the issue will fix itself.
Feb 15, 2023 • 17 tweets • 6 min read
Most businesses are doing Google Posts WRONG ❌
They treat their Google Business Profile like a social media profile, but it is NOT social media.
Here's how to write Google Posts that drive clicks, conversions, and SALES 🧵
#seo#localseo
Google Posts are different from social media.
People on social media want to be entertained, learn new things, or see what's happening with their friends. They generally are NOT looking to buy things.
In contrast, people visiting your GBP are actively looking to BUY.
Feb 14, 2023 • 12 tweets • 6 min read
GBP Justifications. What are they? Why are they important? How do you get them?
The incredible @clairecarlile spoke about Justifications at the @whitespark 2021 Local Search Summit, where she shared a ton of useful knowledge. Here's what you need to know 🧵
Get on camera! Showing the face(s) behind your company is a powerful tactic to help prospective customers connect with your businesses and choose it over another.
Jan 13, 2023 • 9 tweets • 4 min read
Businesses with photos on their GBP get 42% more requests for directions than those without. Photos = conversions.
Additionally, Google’s AI can analyze photos and use this information to influence rankings.