Discover and read the best of Twitter Threads about #seo

Most recents (24)

Aprende a mejorar el #UX, el #SEO y la #accesibilidad de tu sitio web con estos:

🚀 9 trucos de #HTML

🎁 Regalo al final ;)

❤️ RT para compartir.

THREAD 👇🏽 Image
Enfocar un <input /> cuando tu página carga.

Es una buena practica de #UX si tienes una pagina donde la tarea comienza en un input.

Por ejemplo Google enfoca el campo de búsqueda al cargar. Image
Agrega el atributo "download" para forzar a el navegador a descargar el archivo del <a>.

Por ejemplo algunos navegadores abren PDF pero quizás necesitas forzar que el usuario lo descargue Image
Read 11 tweets
2/2 via @YouTube
#KäptnBlaubär #CaptainBlueBear #HeinBloed probiert #nachzukochen was mal in der #Maus gezeigt wurde. Aber es geht einfach, wie wimmer: #ALLES schief.
@TerryGilliam Now, is this the meaning of life.com ?
#KARTOFFELSUPPE +🥕?
Hurz! via @YouTube
#HURZ #TENOR #MIRO #WIESE und da @tim_kocht mit @TimCook NICHT soviel zu tun hat, hier das #Endergebnis #SPOILER NICHT FERTIG HAHA!

@MartinSonneborn Kommt ihnen bekannt vor, was?
Read 4 tweets
🧵
::: Size of site is not the same as Quality or Authority :::

There really does seem to be a confusion between:
* Shallow thinking
* Simple logic

As with "Longform Content", it's not Quantity,
it's what's contained and how it's structured.

Please Retweet
#SEO

Read More >>> Image
2/*

Now, Google will downplay this as hard/fast as they can, and there will be all sorts of semantic-slides.

Anyone that has done this for some time knows that in many cases - Big sites rank better
(be it hundreds of thousands of pages, a Brand, or both)

>>>
3/*

The problem is, that many people seem to jump to the conclusion that it's because they are a Brand-site, or a Mega-site.

There are in fact multiple reasons why this happens,
and not all Brand/Mega's dominate.
Smaller sites can win/rank against.

>>>
Read 17 tweets
Before investing a big budget in Digital Marketing.
You can do this.

Thread
Try reverse marketing audit -

1- Go to end result you want from your user (Buy your product / Service) using website.

1/5
2- Now go backwards to the first action user need to do (Select or add to cart, payment, place order)
2/5
Read 7 tweets
📏Vermessung der SEO-Performance 📏 des deutschen E-Commerce? Ich versuche mich mit einem eigens kreierten 📊 Index, dem DESI 250, daran.
👉 stefan-vorwerk.com/desi-250/
Steht für: Deutscher E-Commerce Sichtbarkeitsindex der 250 sichtbarsten Shops

Einige Learnings 2021 im Thread🧵
> +3.000% wächst man nicht organisch ;). Dennoch gehört schon einiges dazu Sichtbarkeit nach Migration zu erhalten, wie @muckimedia + Team zeigt.
kaufland.de DER Gewinner im DESI
🔵 Schön zu sehen wie exz. Umsetzung wirkt
Dazu: von @cbschmidt
Manomano.de wächst um >100% und setzt voll auf ⚙️Skalierung⚙️ über das eigene Inventar.
Das Verzeichnis /cat/ zeigt, wie gut das aktuell funktioniert.
⚠ >230k URLs indexiert von /cat/ vs Obi.de insgesamt 260k -> Sinn der URLs scharf prüfen!
Read 12 tweets
1️⃣ 📄 Nuevo artículo en Kiwosan 🐴

🥇 Qué es la ARQUITECTURA WEB y cómo OPTIMIZARLA para #SEO 🔍

kiwosan.com/seo/arquitectu…

🔥 Tercera guía de la serie SEO Técnico: Arquitectura Web 💻

👇🏻
2️⃣ Uno de los aspectos más importantes del SEO On Page es la arquitectura web.

Ésta debe estar optimizada para el SEO, y es importante que lo hagamos bien desde el principio, porque, de lo contrario...
👇🏻
3️⃣

...después nos costará muchísimo arreglarlo (y, si no lo hacemos, arrastraremos carencias desde el principio del proyecto)

👇🏻
Read 7 tweets
1/🧵
🚨!!! Do NOT just delete content for SEO !!!🚨

Doing this wrong can harm your (clients) sites!

You should only do this after a proper content performance audit.

And, unlike Brian, I’ll actually explain WHY this can help/harm your rankings!

🧵>>>

#SEO #Backlinko Image : composite : Text, screen shot of an old article and
2/*

How does it help?

Site Quality.
Google uses more than just "page-level" metrics

Link value flow.
Removing pages may mean fewer internal links, thus more PageRank flowing through links.

Improved crawling.
Not wasting crawls on garbage.

But there are RISKS!

>>> How does Deleting pages help?  Removing pages "can"
3/*

How can that be harmful?

There’s lots of damage you may do - here’s 5 risks.

Inbound links.
You might remove pages that have Inbound links, which give you ranking value.
If the page is deleted, you lose those link values!

>>> How can Deleting pages harm a site?  Removing pages can harm
Read 18 tweets
While we still talk about keyword research in #SEO, most of us don’t look at keywords as much as we used to anymore.

Instead, we use SEO Tools estimate traffic to identify the best pages of competing domains.

But how reliable are these numbers? (Thread 🧵) 👇👇
To evaluate how accurate these numbers are, we asked a bunch of our Pro members to share their analytics data with us.

Wecompared them with the numbers the tools give us.

We looked into:

@ahrefs
@serpstat
@semrush
@surfer_seo
@ubersuggest_seo
@Similarweb

👇 👇 👇
After crunching the numbers and comparing actual analytics data to estimate numbers, here is the general correlation data.

As you can see @ahrefs latest update helped them consolidate their top spot.
Read 10 tweets
[THREAD] Comment apprendre le SEO gratuitement ? 🧑‍🎓

Vous êtes nombreux à me poser cette question alors je vais vous y répondre ici.

Ce ne sera sûrement pas la réponse que vous attendiez.

Mais je ne suis pas là pour vous faire plaisir, mais pour vous aider.
1 - Quelle est la finalité ?

💻 De l'édition de site ?

Création d'un site de niche et monétiser avec affiliation, infoproduit, vente de lien et ads.

🤝 De la prestation ?

Audit SEO, accompagnement, rédaction, netlinking, conseils...

Les deux sont complètements différents.
Mais dans les deux cas, je te pousse à commencer par l'édition de site et faire ton premier site tout seul de A à Z.

Pourquoi ?

C'est la meilleure école. Tu vas faire le tour de toutes les compétences nécessaires et faire exploser tes skills vitesse grand V.
Read 25 tweets
Q1 on #SEOTalk ➡️ Do you believe all #SEO ranking factors shared by SEO content creators work in real world?
Q2 on #SEOTalk ➡️ Is having keywords in the domain name considered as a ranking factor? Where to draw the line?

#SEO #DomainNames
Q3 on #SEOTalk ➡️ Is content length a ranking factor? Why should #SEO professionals stop publishing length countries just for the sake of ranking?
Read 6 tweets
🌤️ #SEO - Search Volume ≠ Priority ⛅️

🔸 In my experience, search volume should not be used as a top priority metric to decide if you should write the content or not on a topic.

Why?

A thread. 🧵

(The represented search volume data is from a keyword tool)

(1/8)
For example, your content's main entity is 'bat'.

'Bat' has a monthly search volume of ~ 1,220,000.

But, 'bat' can have different meanings, like:
🔹 🦇 (bat animal)
🔹 🏏 (cricket bat)

And your topic is 'which bat is best for cricket'.

(2/8)
Now, the monthly search volume for 'cricket bat' is ~ 450,000.

🔹 Whereas, the monthly search volume for 'which bat is best for cricket' is ~ 1,600.

💡 So, how to NOT look at this data?

🔸 You can't say YES to the content based on the search volume of 'bat'. Because...

(3/8)
Read 8 tweets
The 7 Important Digital Marketing Pillars For Success - Parag Pallav Talks
A thread🧵🧵
paragpallavsingh.com/2021/09/21/imp…
1. Search-Based Marketing
The first pillar of digital marketing is search engine optimization (SEO). SEO helps you increase your web presence by making it easy for people to find out about your business through the search results pages.

#seo #DigitalMarketing
2. Content Marketing
Content marketing is one of those essential content-based services you need for your business. It should form the building block to your overall marketing strategy.

#contentstrategy #seo
Read 9 tweets
Release #digital products under #company's #brand / #website or create an individual brand for that #product?

What do you choose and why?
1/ #Company #Brand vs. Individual Brand

Large corporations tend to experience the most advantages as multiple brands work together to generate multiple revenue streams.

Small businesses may not have the capital available to start multiple brands.
2/ When the individual #brand structure is better? One of these should apply for products or services:

- serve different #audiences
- have separate #visions and #purposes
- each is strong enough to stand on its own without the endorsement of the parent #brand
Read 6 tweets
1/ I build the Customenu startup and I’ll #buildinpublic, using this thread.

What is #customenu?

A digital menu platform for #restaurant.

Instead of using boring paper were to check the #dishes, you can see a nice representation on your smartphone.
2/ This is the second release and this time I decided to share my journey on Twitter.

I started for the first time, one year ago in June. It was a pandemic situation and in #Romania, new rules were coming for the #restaurants' businesses.
3/ Only me thinking about this project.

What should do?

1. Scan a #QRCode
2. Open the #menu
3. Check #products in categories and subcategories
Read 22 tweets
#SEO - Case Study ✨

🔸 June 1, 2021: 7 visits/day
🔸 Sep 5, 2021: 4100+ visits/day

🔹 Brand new website with new domain
🔹 3.5 months old

🧵 A thread on the things we did which led to this growth.
🎯 Target Audience 🎯

🔸 Conducted research on the target audience

🔹 No, it was not about what they eat, wear, or how much they earn or spend.
🔹 It was focused around what they search and what they are looking for. And why?
📄 Content Strategy 📄

🔸 Created content strategy

🔹 No, it was not about targeting 'High Search Volume' keywords.
🔹 The focus was on user's search needs, even though if it had low search volume.

Tip: SV is just a metric for a KW, actual users search in many different ways.
Read 6 tweets
12 years using @screamingfrog for #SEO audits.

Here's what I believe are the best settings for most site audits.

A thread
Firstly, why this thread?

Training people on #ScreamingFrog since 2010, I know:

- The default settings aren’t ideal for full audits.
- Issues may be missed
- New users struggle to understand the best settings

Full guide here: technicalseo.consulting/the-best-screa…

Here's the best bits:
Storage Mode.

If you have an SSD, use Database mode because:

a. It's continually saving to the database. If the Frog or your machine crashes the crawl is autosaved.

b. You can crawl much bigger sites than in RAM mode.
Read 40 tweets
5️⃣ Aprende con estos cinco cursos de #Google, gratuitos y cortos. Fortalece tu carrera como #frontend #developer

⭐️ BONUS al final
❤️ RT para ayudar a la comunidad

👇🏽 THREAD Down pointing backhand index

#webdev #code #programmer #html #css #javascript #CodeNewbie
Fundamentals of Graphic Design: Aprenderás los principios fundamentales del diseño gráfico: creación de imágenes, tipografía, composición, color y forma. Principios que puedes aplicar al diseño web.

learndigital.withgoogle.com/digitalgarage/…

#graphicdesign #webdesign #ui #CodeNewbie
Front-End Web UI Frameworks and Tools: Bootstrap 4: Aprenderás sobre grids y diseño responsivo, componentes CSS y JavaScript de #Bootstrap, además sobre los preprocesadores #CSS, #Less y #Sass.

learndigital.withgoogle.com/digitalgarage/…

#responsivedesign #webdesign #boostrap #CodeNewbie
Read 8 tweets
1/🧵
::: Writing about covered topics :::
::: Promoting older Content :::

I'll caveat these.
1) Only if you are adding something additional and valuable
2) Put dates on it, and reference the date when sharing

Via @AndyDavies
#SEO #DigitalMarketing #ContentCreation
2/*

: Writing about covered topics :
Chances are, you've clicked on a link to a piece ... and been disappointed.
It's either nigh identical to 1+ other pieces you've read,
or it's just fluff wrapping keywords.

Do Not produce that sort of content.

>>>
3/*

If the topic is already covered, you need to make yours "better".
Add more recent information/data.
Add insights from experience.
Take a different perspective.
Cover aspects the rest miss, or go deeper than they do.

Do Not just paraphrase/spin!

>>>
Read 8 tweets
Si quieres analizar el enlazado interno de tu web, he estado haciendo un Google Sheets que tal vez te ahorre tiempo y faena.

Y, como es un viernes veraniego, ahorrar faena está muy bien 🏖️

Así que vamos con un hilo explicativo de qué hace y cómo.... porque #sheethappens ⬇️
Para usar el documento, lo primero de todo es rastrear la web con @screamingfrog.

Esperamos que termine y vamos por el menú de arriba a:

'Bulk Export' > 'Links' > 'All Inlinks'

Y nos descargará un archivo con todos los enlaces internos (y su información) de la página. Image
Ahora puedes entrar al Google Sheet desde este enlace y hacer:

'Archivo' > 'Hacer una copia'

Y así tendrás ya tu propio Sheets para trastear lo que quieras 👍

docs.google.com/spreadsheets/d…
Read 10 tweets
🥁 New @streamlit app! 🎈

WTFaq leverages the power of @huggingface Transformers & @Google T5 to generate quality question & answer pairs from URLs!

Select your best Q&As on the fly & export them to CSV!

🎲App bit.ly/3zzS4us
📬Post bit.ly/3kUz59O

#SEO

↓🧵 Image
First things first, pick a URL!

The app will crawl the URL's content & retrieve it back in the app.

Server side only for now. I'm planning to add the ability to crawl client-side rendered URLs soon, stay tuned! 🤗

2/10 Image
Once a URL is crawled, you can check its scraped content in the toggleable section (see below👇)

As we're still in beta and want to monitor memory spikes closely, built Q&A pairs are based on the first thousand scraped characters only.

We will increase that limit soon!😉

3/10 Image
Read 10 tweets
1/🧵
::: Prioritising SEO :::

I see this topic appear every so often ... and notice that people tend to look at mainly 3 things:

1) Some form of "value"
2) Some form of "ease" or "difficulty"
3) Some form of "cost"

But there is So Much More to look at!

>>>

#SEO #Prioritising Image : Word-cloud - a numb...
2/*

The first thing most people miss (and I do mean Most!), is ...
GOALS.

Yes, you are doing SEO - but:
* SEO is not a goal
* Ranking is not a goal
* Traffic is not a goal (unless you are ad-rev based)

Money, Opportunity and Visibility are Goals.
SEO is just a method!

>>>
3/*

So the first thing you should be "scoring" your priorities by is the Goal they will be contributing to.
In most cases, that's going to be Money (Rev., Profit, via Traffic, via Rankings, via Keywords etc.)

But SEO can be for other goals too!

>>>
Read 13 tweets
🐙DYK that you can use filters to forward Search Console error notifications automatically - eg. to specific colleagues, or to your monitoring tools?

Here is how to set up your filter in Gmail - a thread for #seo and #qa folks and anyone else who loves fiddling around:
Step 1:
Find out what error codes are relevant for you. Search Console emails have dedicated IDs for each notification type, starting with WNC-

You can find them at the top right of each email from Search Console: Google Search Console e-mai...
The most interesting IDs for error monitoring might be:
- New issue detected: 10030322
- Issue is being validated: 10030260
- Issue resolved: 10030335
Read 11 tweets
The rewards of investing in #UX - A thread

If your business has a digital product - website or app - and you still haven’t invested in UX, you are missing out on a lot of opportunities.

Read on to find out why investing in UX has a high ROI for your business.
1. Reduce cost down the line

With any new digital product, ⅓ of bugs identified are actual problems; most others are simply usability issues.

These issues can be avoided by relying on #UX tools like #prototyping and #usability testing.
2. Increase conversions

Humans are impatient.

Those complex websites with intricate structures are actually driving your users away.

Designing a simple website/app with an easy-to-navigate IA and
site structure can actually enhance #userexperience and increase conversions.
Read 6 tweets
#Seo floodu
Arkadaşlar yıllardır bu sektörde çalışan 4 kişilik tecrübeli bir ekibiz ve sağlam birkaç site büyütelim dedik.
Güncel durum en sonda.

31 Mayıs'ta başladık.
Neler yapıldı:
300 adet paravan blog açtık ve 70'er makale yayınladık 6 ay boyunca paylaşım yapılacak şekilde.
1 adet domain alıp ilk sitemizi açtık, sektördeki rakiplerimizi belirledik ve trafik aldıkları güzel kelimeleri tespit edip günlük 1-3 arası 2000 3000 kelimelik makaleler yayınlıyoruz.
Makaleler semantik şekilde hazırlanıyor, anahtar kelimenin en çok alt kelimelerine göre h1 h2 h3.. taglarının kullanımı, img alt title, meta description, sss hepsi profesyonel şekilde yapılıyor.
Read 15 tweets

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