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Trader Joe recently revitalised its brand.
The aim of this exercise was to introduce a consistent style across the TJ ecosystem and to also establish a cohesive brand architecture, that could champion TJ brand philosophy and values.
The visual makeover is the first step...
The aim of this exercise was to introduce a consistent style across the TJ ecosystem and to also establish a cohesive brand architecture, that could champion TJ brand philosophy and values.
The visual makeover is the first step...
Trader Joe now has a clear brand direction that feels truly cohesive.
With marketing at TJ, we've definitely strayed away from really shouting about the genuine vision of TJ and the values that are held close to his heart.
The revitalisation renews that opportunity to do so 🎯
With marketing at TJ, we've definitely strayed away from really shouting about the genuine vision of TJ and the values that are held close to his heart.
The revitalisation renews that opportunity to do so 🎯
I want to share 3 key tips for branding 💡
These are tips that we think are incredibly important in the Web3 space. Tips that we've always prioritized with Trader Joe pre-revitalisation, but also what we'll ensure we double down on post revitalisation.
These are tips that we think are incredibly important in the Web3 space. Tips that we've always prioritized with Trader Joe pre-revitalisation, but also what we'll ensure we double down on post revitalisation.
1️⃣ Brand Mascot
A mascot is the face of your brand that carries your philosophy and emits your values. Brand mascots help to create a genuine connection with users.
Have one?
➡️ Make sure it aligns with your brand values
Don't have one?
➡️ You absolutely need one
A mascot is the face of your brand that carries your philosophy and emits your values. Brand mascots help to create a genuine connection with users.
Have one?
➡️ Make sure it aligns with your brand values
Don't have one?
➡️ You absolutely need one
2️⃣ Brand Codification
Every single piece of comms, should include your distinct brand features.
For Trader Joe: Red Hat, White Beard and Volly.
This is key. Codification improves your brand awareness and salience, helping to keep it top of mind and perceived as 'strong'.
Every single piece of comms, should include your distinct brand features.
For Trader Joe: Red Hat, White Beard and Volly.
This is key. Codification improves your brand awareness and salience, helping to keep it top of mind and perceived as 'strong'.
3️⃣ In-House Artists/G Designers
Your marketing team is not well equipped without in-house resources that can provide either clean graphics or illustrations that bring your brand to life.
Keeping this specialty in-house, ensures perfect familiarity with your brand guidelines.
Your marketing team is not well equipped without in-house resources that can provide either clean graphics or illustrations that bring your brand to life.
Keeping this specialty in-house, ensures perfect familiarity with your brand guidelines.
These are 3 tips I often see many projects not really adhering to but if delivered with consistency, can really improve your brand strength and help to carry your marketing efforts further.
If you're heading to the #AvalancheSummit make sure to drop by the TJ Node to chat more!
If you're heading to the #AvalancheSummit make sure to drop by the TJ Node to chat more!
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