'There's no place like home'

....The feeling you get when you enter the Trader Joe Discord. It's warm. Extremely welcoming. Also very cozy...

Why? 'Make them feel at home'

This is the brand philosophy of Trader Joe.

We recognise that building a community in #DeFi is just as important - if not more - than building products.

People > Products.

Probably the longest lesson i've learned working in DeFi (nearly 2 years now) is that if it ever eases up in workload, it simply means you are cruising in ez mode and letting go of an opportunity to double down. There is no real let up in DeFi.

You might think that's wrong and that your work life balance should be prioritised more...Woke reality check incoming.

In this industry, you don't quite get that option of ez mode.

#AvalancheSummit ... What a vibe! Amazing to shake hands and ding glasses with so many of you 🥂

I feel once again humbled by the humility and camaraderie of so many community members and builders that help to make the #Avalanche ecosystem great.

🔺 This Summit delivered real bounties of Merch and special #Smol Trinkets. Gifts from individuals and kit drops from friends 💖

Big thanks to @ErmiteSauvage for the hand made fork 🍴

Trader Joe recently revitalised its brand.

The aim of this exercise was to introduce a consistent style across the TJ ecosystem and to also establish a cohesive brand architecture, that could champion TJ brand philosophy and values.

The visual makeover is the first step... Trader Joe now has a clear brand direction that feels truly cohesive.

With marketing at TJ, we've definitely strayed away from really shouting about the genuine vision of TJ and the values that are held close to his heart.

The revitalisation renews that opportunity to do so 🎯

🗳️ Trader Joe Governance

Governance was launched just under 2 months ago to push forward with progressive decentralization plans of the TJ Core Team.

I'm personally really enjoying seeing Governance start to flourish into new areas, let's explore the progress...🌅 🌊 LB Mandate

TJ Core Team opens new LB markets, based on community request that follows a successful on-chain vote via @SnapshotLabs

This is a very focused and clear mandate, to help introduce the process of Governance for the TJ Community.

LB Rewards Program: Epoch 1

LB is an innovative AMM that can supercharge your yield thanks to the discretisation of liquidity + novel variable fee component

I spent 5 days in the $MAGIC - $ETH LP and accrued ~3 $ETH in fees + ~5k $JOE rewards

Below are my bumbling insights... It’s important to highlight that providing Liquidity into an LB pool comes with divergence risk.

Your position may suffer from IL, either through poor management of your position or from the underlying volatility of the token(s).

This is also not FA and you should DYOR.

The popular way in #DeFi to earn rewards via emissions is to either single sided stake or provide passive liquidity (Farms).

Neither of these are suitable mechanisms for Liquidity Book.

So, we’ve built something new:

The LB Rewards Program 🌊📘 ... The LB Rewards program is essentially a way to provide incentives, in a very efficient and effective manner.

Rewards are only provided if a Liquidity Provider (Maker) is genuinely working to ‘make the market’