๐ง๐ฝโโ๏ธ Prediction: supreme courts in many countries will someday debate scraping #data to train models without permission.
๐งต 1/5
Many of the #NLP (natural language processing) and #LLM (large language models) have not asked permission of the content creators to use their content.
2/5
Regarding non-copyrighted content, a lawyer could say that we all signed our content away with the "accept" button.
But there is no alternative.
You must "accept" that they can use your content how they want, or you cannot put your words and images in that app.
4/5
I'll bet this lack of choice will also be the basis of some future decisions in courts of many countries.
5/5
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In an essay I wrote, "only unaware practitioners use made-up #personas in their design work".
I think I know why this is done.
๐งต 1/15
There is a difference between #characters and #archetypes. You can make up characters, as long as each character is based on a researched archetype.
2/15
People who make up personas are actually making up characters, but they make these characters without any grounding. There are usually no researched archetypes.
Design research includes other types of research:
๐ Foundational: strategic, to direct & prioritize
๐ Generative: to design
๐ Evaluative: to check
2/5
Design research focuses on the Crystalline Core โ interior cognition ๐ญ
Market research tends to focus on the Expression layer ๐ฃ๏ธ
3/5