Indi Young (she/her) Profile picture
Data Science that Listens -- Design Strategy & Inclusivity researcher; latest book is Time to Listen; courses & coaching available on website
May 4, 2023 โ€ข 15 tweets โ€ข 7 min read
In an essay I wrote, "only unaware practitioners use made-up #personas in their design work".

I think I know why this is done.

๐Ÿงต 1/15 Image There is a difference between #characters and #archetypes. You can make up characters, as long as each character is based on a researched archetype.

2/15
May 3, 2023 โ€ข 5 tweets โ€ข 2 min read
๐Ÿง‘๐Ÿฝโ€โš–๏ธ Prediction: supreme courts in many countries will someday debate scraping #data to train models without permission.

๐Ÿงต 1/5 Many of the #NLP (natural language processing) and #LLM (large language models) have not asked permission of the content creators to use their content.

2/5
Feb 5, 2023 โ€ข 5 tweets โ€ข 1 min read
Market research IS NOT design research.

1/5 Illustration of a jawbreaker cut in half. The four layers ar Design research includes other types of research:
๐Ÿ‘‰ Foundational: strategic, to direct & prioritize
๐Ÿ‘‰ Generative: to design
๐Ÿ‘‰ Evaluative: to check

2/5