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Indi Young (she/her) Profile picture
Indi Young (she/her)
@indiyoung
Data Science that Listens -Strategy is about people. Author of 3 books, 5 courses on listening, thinking styles, mentalmodels. Founding partner of Adaptive Path
May 4, 2023 • 15 tweets • 7 min read
In an essay I wrote, "only unaware practitioners use made-up #personas in their design work".

I think I know why this is done.

🧵 1/15 Image There is a difference between #characters and #archetypes. You can make up characters, as long as each character is based on a researched archetype.

2/15
May 3, 2023 • 5 tweets • 2 min read
🧑🏽‍⚖️ Prediction: supreme courts in many countries will someday debate scraping #data to train models without permission.

🧵 1/5 Many of the #NLP (natural language processing) and #LLM (large language models) have not asked permission of the content creators to use their content.

2/5
Feb 5, 2023 • 5 tweets • 1 min read
Market research IS NOT design research.

1/5 Illustration of a jawbreaker cut in half. The four layers ar Design research includes other types of research:
👉 Foundational: strategic, to direct & prioritize
👉 Generative: to design
👉 Evaluative: to check

2/5