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Audiense Profile picture
@AudienseCo
May 8 • 8 tweets • 4 min read Twitter logo Read on Twitter
#ICYMI We have some amazing news - Tweet Binder is joining the Audiense family! 🚀

“We are thrilled to announce our second acquisition with the addition of @TweetBinder.” - @javierburon, Audiense CEO & Co-founder

Let’s dive into the full story.

👇
We’ve known @fjabrego and the @TweetBinder team for over a decade, way back when we were SocialBro and our FollowFriday(.)com service still existed.
By combining the power of Tweet Binder and Audiense Connect, we’re creating the most complete suite of Twitter analytics and insights on the market.

This robust martech stack is for the social media, marketing, and audience strategists and researchers of the future.
So what exactly is Tweet Binder?

It’s a premium hashtag tracking tool for agencies and marketers.

Tweet Binder’s Twitter Hashtag Analytics is used by clients worldwide with 1000s of hashtag trackers created daily within their platform.

Tweet Binder’s Twitter hashtag reports show the number of likes and retweets generated by users.

💡 This allows you to quickly analyze the engagement numbers of a campaign. Image
And tracking a hashtag within Tweet Binder is easy. You just type the term you need to track into the search box and then analyze it either in real time or historically.

💡This means that you can track tweets from the past and in streaming.
❓Will there be any internal changes that impact me as a customer?

No, there won’t be any changes that will impact you as a customer. The Audiense and Tweet Binder teams will work as one from now on.

Tweet Binder and Audiense will continue to operate as independent products.
Learn more about how we're doubling down on Twitter analytics in 2023 and beyond! 🚀

bit.ly/3HzxqRT

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More from @AudienseCo

Audiense Profile picture
May 10
We’ve catalogued 21 use cases for audience intelligence across every phase of your marketing campaign.

Here are 6 ways to employ it during campaign activation (aka phase 2).

🧵👇
1. Influencer marketing

Identifying macro and micro-influencers in the planning phase allows these influencers to spark the fuse and direct the conversation.

💡 Create UGC with influencers for paid ads to give your campaigns a more authentic feel.

2. Audience-centric social listening

Identifying trends in conversation and generating “moments” in real-time is one of the competitive advantages offered by audience intelligence.

Initiate more relevant conversations by segmenting audiences that discuss certain topics. Image
Read 8 tweets
Audiense Profile picture
May 9
Think Pinterest is just for DIYs and wedding inspo?

Think again! 📌

Did you know that Pinterest can serve as a powerhouse marketing tool that can take your business to the next level? 🚀

🧵👇 Here are some ways to leverage it.
Unlock Pinterest success with this first essential step! 🔓

Start by understanding your audience better!

Use analytics tools to collect demographic, psychographic, and technographic data to inform your pin creation. Image
Step 2: Optimize your content distribution with unique images and videos, popular keywords, and detailed descriptions.

This will make your pins more discoverable and capture the attention of your audience.🎯
Read 6 tweets
Audiense Profile picture
Nov 15, 2022
To stand out in today’s crowded social media landscape, you need to go the extra mile.

How can you create an audience-engaging social media workflow in just 6 steps?!

@AudienseCo & @PlanableApp team have got you covered in this thread 🧵! Image
First things first: What is a social media workflow?

Put simply, a social media workflow is a process that you can follow to create and publish content on social media.
The process includes:
1⃣ Creating content
2⃣ Scheduling it
3⃣ Publishing it
Ideally, a social media workflow should cover everything from administrative tasks to content creation & distribution processes.

If that sounds daunting 😫, don’t worry — your workflow doesn’t have to cover everything from the get-go.
Read 17 tweets
Audiense Profile picture
Jun 21, 2022
🧵 The #FMCG industry has become an absolute juggernaut with annual revenue reaching 13-figures! That’s a trillion with a “t”.

A number of rapidly growing health product start-ups are aiming to disrupt this gigantic consumer sector.

And these newcomers are moving quickly.

👇
Fast-moving consumer goods, aka FMCGs are products that are sold quickly at a relatively low cost.

The top 40 FMCG companies (incl. @Nestle, @ProcterGamble, @Unilever, @CocaCola and @LOrealGroupe) generated over $1 trillion in revenue in 2020.

Over the last two years, the FMCG sector has grown by 10.4% with the wellness market now estimated to be worth more than $1.5 trillion.

Read 26 tweets
Audiense Profile picture
Apr 19, 2022
Last week @elonmusk noted that the top 10 Twitter accounts are pretty inactive and wondered (trolled) out loud if Twitter was dying.

That got us thinking and we did some digging.



🧵
Here’s an overview of the largest accounts on Twitter.
.@BarackObama is holding strong as the largest account on Twitter with 131.5M followers.

And he’s still a regular contributor to the platform.

Read 13 tweets
Audiense Profile picture
Feb 15, 2022
#F1’s 2021 season viewership was up 41% on the last “normal” year in 2019.
It was up a significant 56% over 2020!
Why such a 🚀 in 👀?
One huge reason…the @netflix docuseries #DriveToSurvive.
Here’s how @F1 blew up ratings (& ticket sales) by segmenting their audiences.
🧵
F1 viewership in the US has shot through the roof and across different age groups.
Before #DriveToSurvive, @F1 viewership was around 547,000 for the 2018 season.
After the show’s launch on March 8, 2019, viewership went up to 672,000 for the 2019 season.
An 18% increase.
The 2021 season saw yet another 54% increase as the average viewership rose to 934,000.

This acceleration in audience numbers directly correlated with the conversation online.

Read 26 tweets

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