Think Pinterest is just for DIYs and wedding inspo?
Think again! 📌
Did you know that Pinterest can serve as a powerhouse marketing tool that can take your business to the next level? 🚀
🧵👇 Here are some ways to leverage it.
Unlock Pinterest success with this first essential step! 🔓
Start by understanding your audience better!
Use analytics tools to collect demographic, psychographic, and technographic data to inform your pin creation.
Step 2: Optimize your content distribution with unique images and videos, popular keywords, and detailed descriptions.
This will make your pins more discoverable and capture the attention of your audience.🎯
Step 3: Provide value upfront & create a dialogue with your audience to enhance your community.📌
Use trend tools & in-app commerce features to drive sales & build relationships.
Lastly, monitor and iterate your approach using Pinterest's powerful analytics tools, tracking your success and understanding your audience's behavior.
Use the insights gained to make adjustments to your strategy and see an improvement in your engagement and sales.💡
Discover growth opportunities for your business in a unique and refreshing environment with #Pinterest marketing.
Check out our blog post to learn how to leverage this platform and connect with your audience 👇
First things first: What is a social media workflow?
Put simply, a social media workflow is a process that you can follow to create and publish content on social media.
The process includes:
1⃣ Creating content
2⃣ Scheduling it
3⃣ Publishing it
Ideally, a social media workflow should cover everything from administrative tasks to content creation & distribution processes.
If that sounds daunting 😫, don’t worry — your workflow doesn’t have to cover everything from the get-go.
#F1’s 2021 season viewership was up 41% on the last “normal” year in 2019.
It was up a significant 56% over 2020!
Why such a 🚀 in 👀?
One huge reason…the @netflix docuseries #DriveToSurvive.
Here’s how @F1 blew up ratings (& ticket sales) by segmenting their audiences.
🧵
F1 viewership in the US has shot through the roof and across different age groups.
Before #DriveToSurvive, @F1 viewership was around 547,000 for the 2018 season.
After the show’s launch on March 8, 2019, viewership went up to 672,000 for the 2019 season.
An 18% increase.
The 2021 season saw yet another 54% increase as the average viewership rose to 934,000.
This acceleration in audience numbers directly correlated with the conversation online.