Thread by @DarrenShaw_

Google doesn't let you add or change the social media links on your Google Business Profile, but there are some sneaky ways to make it happen.

Here's how to do it 🧵

#localseo #seo

1. Add your socials to your website 🌐

The number one place that Google looks to make these connections is your website, so place the links in either the header or the footer.

🔥Tip: If you're linking with icons, add descriptive text to the alt attribute of the image ⬇️

2. Add same-as schema markup to your GBP landing page.

Use a schema markup generator to create local business schema, and add a same-as link for each of your social media profiles.

I love @maxxeight's schema generator:

https://twitter.com/maxxeight/status/1425845009010630658

Once you have the code with your same-as links, give it to your web developer and ask them to add it to the head section of your GBP landing page.

Or you could do it yourself. Just look up some guides on how to add schema to your content management system.

3. Cross-link your social media profiles 🔗

Many social sites will let you link to other social sites, which is a great way to create those additional connections.

Here's me adding my TikTok to Facebook:

4. Add social media links to your citations.

In addition to the social profiles, many of your citations will let you add links to your social media channels.

A few examples:
🔸 Manta
🔸 Chamber of Commerce
🔸 Merchant Circle
🔸 Cylex

5. Keep your information consistent.

It's important to keep the following info consistent across your GBP, website, and all your social profiles:

🔸 business name
🔸 address (minor differences like "st." vs. "street" are fine)
🔸 phone number
🔸 website URL

6. Wait ✋

It can take Google anywhere from a few days up to a few weeks to identify these changes and update your Profile. There's no way to force it.

Do you have any other tips to help Google connect your GBP to your social profiles?

@jasonmbarnard did I miss anything?