Thread by @MishaalRahman

At this year’s #GoogleIO, Google is announcing a bevy of new features for Google Play, including many that leverage generative AI to make it easier to market your app. Here’s a summary of what they announced 🧵:

A new AI tool will help you get started with making a store listing for your app. Just enter a few prompts like audience and key theme, and Google Play’s AI helper will generate a draft you can edit, discard, or use. This is currently only available in English.

Google Play will show review summaries created by Google’s generative AI technology. These summaries — starting with English but expanding later this year — will help users quickly learn about your app from what other users have been saying about it.

You can already create custom store listings by country and pre-registration status, and now you can customize your store listing for inactive users in case you want to highlight why they should try your app again.

Speaking of custom store listings, you’ll be able to make them for Google Ads App campaign ad groups. This’ll let you serve custom listings to users coming from specific ads on AdMob and YouTube.

To make it easier to create custom store listings, Google is launching store listing groups. You can now just create a base listing then override specific elements.

If you don’t have the resources to translate your app yourself, you can use Google Translate in Play Console to translate your app and store listing into 10 different languages. Note that this uses machine learning to do so, but it’s free!

Google Play is launching multiple new, dedicated, high-traffic surfaces to showcase your Promotional content, including through Play notifications, in the search results page, and the search page itself.

Participating games are already seeing a “median 20% uplift” in store-wide acquisitions and reacquisitions driven by increases of “over 60%” from organic Explore traffic.

To further enhance how and where your Promotional content is seen on Play, Google has updated its reporting so you can track and optimize your events’ direct performance. You can find this in the Play Console under “Promotional content performance reports.”

These new Promotional content features are only available to high quality apps. Google Play’s new unified framework for app & game quality will explain how they evaluate quality, which you can learn more about from this article. play.google.com/console/about/…

What’s not limited is the ability to run price experiments for in-app products through the Play Console, a feature that’s coming soon. You can use this to A/B test price points across markets.

You’ll soon be able to create a new type of promotional content called a “featured product” that will let you sell your in-app items directly on Play. You can feature specific in-app items in different countries or offer discounts.

Google Play will soon make it easier to rationalize your web-to-app mapping with a convenient way to review your top website URLs alongside their deep link status. To help you validate your deep links, you can compare your app to your web experience side-by-side for a given URL.

A new beta integration option for the Play Integrity API promises a 10X improvement in verdict delivery. You can go to status.play.google.com to monitor the Play Integrity API service status for any issues.

Expanded access to automatic integrity protection so you can integrate anti-tamper and anti-piracy protection measures in your app with “one-click” without the need to integrate an API in a backend server.

For all apps built with app bundles, you’ll be able to prompt users on specific app versions to update. And if your app crashes in the foreground and a more stable version is available, Google Play will automatically prompt users to update the app.

The Google Play Console’s redesigned App content page will make outstanding tasks clearer so you can easily identify what needs to be done to comply with Google’s policies. You’ll also soon see upcoming declaration requirements and deadlines here.

The redesigned Google Play Console app for Android is rolling out in beta, making it easier to manage your app on-the-go.