They are important in catching user's attention and ideally you would also add any CTA (steam link, Kickstarter link, etc) in your hero banner to funnel traffic and drive sales.
It's important to showcase, create excitement around your game, improve conversion and increase user engagement. It's especially important if your game have unique features.
For example awards, tester's testimonials are great to easily build credibility and enhance your reputation of your game studio. Which further improve conversion by providing validation to the players.
They are a great and simple way to show unique screenshots and interesting gameplay for your games. Try to add something that "wows" the players to increase engagement in your website.
This layout focuses more on simplicity and high conversion rate.
I've studied multiple high converting website/landing pages and used those layouts to create a simple landing page for your Game marketing purposes.
if you got any questions regarding this topic my DMs are open!
That's a wrap! I'll definitely be doing more of this in the future and If you enjoyed this thread:
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is by far the MOST popular one that I've seen. This is essentially using a part of your trailer as a background looped video with the logo in front of it.
This is really good in capturing your user's engagement and can be used to showcase the gameplay with less words. It's simple yet very effective in delivering what your game is all about.