We're living through the greatest wealth transfer to individuals in history.
AI just handed you a team of 20 without the payroll.
Here's what's happening ↓
1. Gatekeepers are dead: you don't need permission anymore. No publisher, no investor, no boss. Every platform is free. AI does the heavy lifting. The only person stopping you is you.
2. The playing field just flipped: when everyone has the same tools, execution becomes everything. Bloated companies and lazy creators are slow as can be. You can ship more in a day than they are in a quarter. Speed is your unfair advantage.
After hitting $10.5M as a solopreneur, I can tell you this:
The difference between scale and plateau isn't talent.
It's understanding 8 specific leverage points.
Let's break them down:
1. The 5-12-3 content rule: content should work in 5 seconds (hook), be repeatable 12 months later (evergreen), and work on 3 platforms (repurposable). Less work, more attention.
2. Money should buy back your time: every hour I bought back at $30/hour, I could resell at $1,000+/hour. Simple math that changes everything.
But I just passed 690K followers and generated $2.41M from the platform last year.
Here's how I use LinkedIn unlike anyone else:
Inside of this thread, you'll learn how to:
1. Design a profile that converts 2. Write content that goes wild 3. Recycle for 2x engagement 4. Interact with top creators 5. Leverage little-known features 6. Funnel people to your website
Let's dive in...
1. Design a profile that converts:
Here is the journey of a prospective follower.
1) Reads your content 2) Clicks your profile 3) Sees your banner 4) Looks at your headshot 5) Reads your tagline 6) Reads your about section 8) Follows or doesn't
- $4.15M+ in revenue
- Operated at ~86% margins
- Launched 2 new products
- 177K new followers on LinkedIn
- 43K new followers on 𝕏
- 700 new 5-star testimonials
- Spoke at three events
- Traveled domestically 6x
- Traveled internationally 2x
- Exercised 330+ days
- Walked ~2,000+ miles & 5M steps
- Lost 13 pounds
- Took my wife to lunch 60x
- Visited 10+ breweries
- Moved abroad for 90 days
The two things I'm most proud of are the percentage of overall 5-star reviews (99.43%) and the amount of time I spent with my wife this year.
One great business win and one great personal win.
Here are some other key lessons I learned in 2024:
1. Simplify everything
The more complex I made my business, the worse it performed.
When I zoomed out and simplified overly complex things, everything worked better.