But I just passed 690K followers and generated $2.41M from the platform last year.
Here's how I use LinkedIn unlike anyone else:
Inside of this thread, you'll learn how to:
1. Design a profile that converts 2. Write content that goes wild 3. Recycle for 2x engagement 4. Interact with top creators 5. Leverage little-known features 6. Funnel people to your website
Let's dive in...
1. Design a profile that converts:
Here is the journey of a prospective follower.
1) Reads your content 2) Clicks your profile 3) Sees your banner 4) Looks at your headshot 5) Reads your tagline 6) Reads your about section 8) Follows or doesn't
- $4.15M+ in revenue
- Operated at ~86% margins
- Launched 2 new products
- 177K new followers on LinkedIn
- 43K new followers on 𝕏
- 700 new 5-star testimonials
- Spoke at three events
- Traveled domestically 6x
- Traveled internationally 2x
- Exercised 330+ days
- Walked ~2,000+ miles & 5M steps
- Lost 13 pounds
- Took my wife to lunch 60x
- Visited 10+ breweries
- Moved abroad for 90 days
The two things I'm most proud of are the percentage of overall 5-star reviews (99.43%) and the amount of time I spent with my wife this year.
One great business win and one great personal win.
Here are some other key lessons I learned in 2024:
1. Simplify everything
The more complex I made my business, the worse it performed.
When I zoomed out and simplified overly complex things, everything worked better.
But I just passed 670K followers, and I'll generate $2.39M from the platform this year.
Here's how I use LinkedIn unlike anyone else:
Inside of this thread, you'll learn how to:
1. Design a profile that converts 2. Write content that goes wild 3. Recycle for 2x engagement 4. Interact with top creators 5. Leverage little-known features 6. Funnel people to your website
Let's dive in...
1. Design a profile that converts:
Here is the journey of a prospective follower.
1) Reads your content 2) Clicks your profile 3) Sees your banner 4) Looks at your headshot 5) Reads your tagline 6) Reads your about section 8) Follows or doesn't