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Aleksandr Volodarsky Profile picture
@volodarik
May 14, 2023 • 15 tweets • 5 min read • Read on X
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Sunday read.

This is hilarious. Engineers are competing who creates the worst UI on Reddit.

I think the winners are:

1/ Enter your phone number
2/ Good luck deleting your account
3/ Volume control
4/ Fans are a good way to keep subscribers
5/ Piece the QR together to scan
6/ Use a fan to move your cursor.
7/ Checkboxes with a 50% success rate
8/ Real dark mode
9/ Donkey Kong Country-based input method
10/ Just another loading screen
☢️ BEWARE, you can waste a day on /r/badUIbattles 😂

Follow me @volodarik. I break down companies and transparently share how I build lemon.io.

Also, RT this tweet to share this thread with your audience. Don't be greedy.
Here are more...

11/ Prove you're a human by checkmating a computer
oh wow, it went viral 😍 here is my shameless plug

If you are hiring engineers, DM me. I run a marketplace of vetted engineers in LatAm and Europe (happy to give a discount)

If you are an engineer looking for projects, apply here lemon.io/for-developers/
Keyboard that scrambles itself everytime you press a key
Ok... I promise the last one

13/ Tell your age by playing the snake game

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More from @volodarik

Aleksandr Volodarsky Profile picture
Aug 6, 2023
Sunday read.

Building culture in a remote team is hard. I've been making notes from founders who did it well.

Here a few great ones👇
1/ Record a private team podcast - @nathanbarry

Interview every new hire "about their life story for a private internal podcast."

Record it and save it on a shared database.

Anyone can listen to it and know enough to connect with the person.
@nathanbarry 2/ Shared “no meeting” days.

Everyone has the same day for focused work each week. Team members can have days that they don’t need to get camera ready (e.g. hair, make-up, etc) if they don’t want to.

Also Nathan. Lots of gems in his thread:
Read 12 tweets
Aleksandr Volodarsky Profile picture
Jul 23, 2023
Sunday read

If you want to learn how to win in a commoditized market, Liquid Death is THE playbook.

• It sells water in a beer can

• Valuation: $700M

• On track to do $250M/yr in revenue

Here's how it used branding to become the fastest-growing beverage of all time: Image
1/ Unique positioning

If you're selling a product as commoditized as water, it will have nearly 0 differentiation.

So, instead of selling the water’s quality, Liquid Death makes water sound exciting, dangerous, and weird through marketing.

(h/t Business Booth YT) Image
2/ Bake marketing in product

Founder @Cessario: "Build a product weird/interesting enough that anyone who saw it would pick it up & share it on social media."

So, the
• name: Liquid Death
• packaging: beer can
• slogan: Murder your thirst
• logo: a skull
Read 9 tweets
Aleksandr Volodarsky Profile picture
Jun 11, 2023
Sunday read.

Been researching products/services available only for billionaires.

Some of them I didn't even know existed:
Pet cloning

Multi-millionaires clone their dying pets (dogs, cats, horses, etc.).

They trade their rare artwork or priced cars for the service.

But there are also companies like Viagen who do this for $100K+.
Insurance on fine art - not a regular one..

Not the "you lost it in the hurricane, here's your paycheck" insurance.

But, "The area is flooded & riots are breaking out. We're sending a SWAT-like team to fly your assets out of the area and into a safer place" kind of insurance.
Read 9 tweets
Aleksandr Volodarsky Profile picture
Jun 5, 2023
Slack ex-CEO explains overhiring Image
I've heard that phrase a lot
I think we have the solution
Read 5 tweets
Aleksandr Volodarsky Profile picture
May 31, 2023
Hiring corporate executives for a startup is a bad idea.

I can't share stories from founders I know, but here are similar ones:
1/ A founder on Reddit shares how 2 executives almost killed their startup Image
2/ Late-stage Softbank-backed startup hired a CTO Image
Read 7 tweets
Aleksandr Volodarsky Profile picture
May 24, 2023
Why is everyone so hooked on Duolingo?

Here is the reason people keep coming back to using the app:
Duolingo has 550M users that generate $400M annual rev.

Octalysis framework helped them grow user retention from 12% to 60%

It's a gamification design framework that lays down 8 core human motivations you can exploit to build an engaging user experience.

Here is the breakdown: Image
1/ Epic Meaning & Calling

Everyone wants to be the "hero" and choose something important to do.

With Duolingo, that means you want to learn a new language faster.

So, it sends frequent notifications & emails to remind you of your goal. Image
Read 13 tweets

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