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5 + 1 Underrated Things Content Websites Should Consider:
1. Custom images
2. Newsletter
3. A decent design just for branding
4. Internal Linking (in the body)
5. Informative About Us page
6. ???
Let's see how and why 🧵
1. Custom images
2. Newsletter
3. A decent design just for branding
4. Internal Linking (in the body)
5. Informative About Us page
6. ???
Let's see how and why 🧵
Custom images are necessary to differentiate yourself and steal some spots for Images.
This is even more pressing in niches such as travel.
Canva is often enough unless you want to do professional infographics.
This is even more pressing in niches such as travel.
Canva is often enough unless you want to do professional infographics.
The reason why I recommend infographics is because they are easy to share.
This implies you could get some nice backlinks and more og content for your articles.
Don't underestimate the impact of images.
This implies you could get some nice backlinks and more og content for your articles.
Don't underestimate the impact of images.
A newsletter is where you want your users to stay.
Some may get to your website only once so a newsletter may help you retain some.
Recently, I am studying email marketing because it's quite profitable.
Include email marketing when you can, it's a big plus!
Some may get to your website only once so a newsletter may help you retain some.
Recently, I am studying email marketing because it's quite profitable.
Include email marketing when you can, it's a big plus!
A decent design goes a long way.
You just need a good color palette and some visual features to stand out.
Then, you can improve your design as you go.
This is a very underrated area in niche websites because many influencers say it's secondary.
You just need a good color palette and some visual features to stand out.
Then, you can improve your design as you go.
This is a very underrated area in niche websites because many influencers say it's secondary.
They are technically correct but do you care about user retention?
The answer should always be yes.
People prefer Reddit and hate excessive SEO because of these people.
If you want to own a good website, design is part of your branding.
The answer should always be yes.
People prefer Reddit and hate excessive SEO because of these people.
If you want to own a good website, design is part of your branding.
The most profitable content websites I have audited have a good design or unique features.
As an alternative, you can create a content farm for money and give people a terrible UX.
It's up to your ethics but don't expect any mercy.
As an alternative, you can create a content farm for money and give people a terrible UX.
It's up to your ethics but don't expect any mercy.
Internal Linking is once again the most important thing you have control over.
This is preemptive meaning that you decide internal links before writing.
We can say it's part of planning.
The issue is that many still do it wrong (for some reason).
This is preemptive meaning that you decide internal links before writing.
We can say it's part of planning.
The issue is that many still do it wrong (for some reason).
Linking from the widgets, footer or any other repeated block, adds way less value.
You should do it from the main body, so naturally within your text.
And yes, that's exactly why you plan it in advance (to some extent).
You should do it from the main body, so naturally within your text.
And yes, that's exactly why you plan it in advance (to some extent).
Choosing the right anchor text shouldn't be overthought as you can be quite aggressive.
Use 2-3 variations at most and you are fine.
This is also something you can plan in advance (main keywords).
Use 2-3 variations at most and you are fine.
This is also something you can plan in advance (main keywords).
The informative About Us page is simply for trust.
I won't even mention EEAT because it's pure common sense.
That's one of the first things I check when I don't know a website.
I get very frustrated when I don't see it...
I won't even mention EEAT because it's pure common sense.
That's one of the first things I check when I don't know a website.
I get very frustrated when I don't see it...
You can be pretty creative there and highlight your value proposition.
I also recommend describing your authors or telling some funny facts about them.
As you see, this isn't only about #SEO.
I also recommend describing your authors or telling some funny facts about them.
As you see, this isn't only about #SEO.
As you may have noticed from this thread, the SEO industry often emphasizes rankings.
And that's good but I should also be able to use the website.
This helps with retention and eventually, conversions.
And that's good but I should also be able to use the website.
This helps with retention and eventually, conversions.
Dulcis in fundo, we have...
Yes, using data.
No one really does and I can understand why for small websites.
Simple solutions can help you and you don't need to look further.
Yes, using data.
No one really does and I can understand why for small websites.
Simple solutions can help you and you don't need to look further.
https://twitter.com/GiordMarco96/status/1657111286306734080
For bigger websites, it's unthinkable to use the same processes.
You should look for tailored solutions and consider investing.
The simple "write more content" doesn't work anymore.
This is where you need actual strategic direction and to use data.
You should look for tailored solutions and consider investing.
The simple "write more content" doesn't work anymore.
This is where you need actual strategic direction and to use data.
https://twitter.com/giordmarco96/status/1588620643737534464
A big part of the industry isn't ready yet, simply because we don't promote it enough.
CWV and moving to Headless won't give you money.
Actually using data, developing solid systems and scaling production will do.
CWV and moving to Headless won't give you money.
Actually using data, developing solid systems and scaling production will do.
As usual, I like to measure the ROI.
It can also come in the form of time saved.
This is something I usually preach because time is actually money.
And you can actually measure and 100% optimize it compared to "rankings".
It can also come in the form of time saved.
This is something I usually preach because time is actually money.
And you can actually measure and 100% optimize it compared to "rankings".
If you create a solid process for scaling content, it largely depends on you.
I don't see many external factors.
With rankings, we know we are affected by Google.
You should safeguard yourself if possible.
I don't see many external factors.
With rankings, we know we are affected by Google.
You should safeguard yourself if possible.
Solid systems will give you the edge.
You can learn everything but execution remains the only thing that matters.
Writing more content is the action, not your ultimate goal!
You can learn everything but execution remains the only thing that matters.
Writing more content is the action, not your ultimate goal!
If you want to study Analytics, look no further!
P.S. My ebook comes with monthly updates.
Unlock powerful SEO insights now:
marcogiordano96.gumroad.com/l/analytics-fo…
P.S. My ebook comes with monthly updates.
Unlock powerful SEO insights now:
marcogiordano96.gumroad.com/l/analytics-fo…
I am working on frameworks and methodologies to work on content websites.
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If you liked this thread, consider liking and retweeting it!🧵
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I offer:
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- Content audits for publishers and B2C content
- Consultations and freelancing for publishers and B2C content
- Training and mentorship for data to agencies/companies
bookk.me/marcogiordano
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