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Aleyda Solis 🇺🇦 Profile picture
@aleyda
May 18 • 9 tweets • 4 min read Twitter logo Read on Twitter
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SEO Recommendations execution Issues + What to Do for Success in 2023 🚀

The top execution challenges shared in the #SEOFOMO SEO Auditing Survey are:

* Decision makers priorities & understanding
* Org factors
* Tech & overall Constraints

What to do About it? Read on... Image
1. Enough of recos of +20 pages with complex prioritization that nobody will read. Apply a radical SEO prioritization approach delivering a top 10 actions plan featuring only high-impact executions with an executive summary explaining the “why” and value for the business. Image
2. Always establish an SEO quality framework with education (to set an understanding base), validation and monitorization workflows in the organization, to prevent, catch and address issues fast. Do it along the reco's delivery. I've spoken about it here: speakerdeck.com/aleyda/goodbye… Image
3. Kill the ambiguous “it depends” and normalize SEO forecasting scenarios based on alternative execution progress to achieve similar results, the implications of one or another approach and set the right expectations if these are not executed. Image
4. Always communicate the trade-off of not executing vs competitors, how behind they’ll end up falling & how much the same traffic would cost with PPC, to show how inexpensive/cost-effective SEO actually is vs other channels. Image
5. Leverage AI based tools that facilitate the implementation of otherwise complex seo configuration in restrictive Web platforms, such as structured data, internal linking or content consolidation, etc Image
6. Leverage Edge SEO solutions to accelerate execution in bureaucratic scenarios to prove value and get buy-in to fully deploy changes; avoid further delays and execute with confidence. Image
7. Normalize SEO testing to gain stakeholders support, to show how SEO execution won’t be detrimental and will also improve their own areas, eliminating ego and opinions from their execution. Image
...

If you're interested to learn more about these approaches, I'm considering offering a cohort-based, practical online course via the @MavenHQ platform.

Take a look and answer the survey if interested 👀👇

• • •

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More from @aleyda

Aleyda Solis 🇺🇦 Profile picture
Jan 11
Looking for new/trending relevant searches/content for a topic for free (or freemium) for input? Here are 5 sources:

1. Tiktok Trends

Use the Creative Center Trends search feature to look within 7 days for topic, identify popular hashtags & see the top videos about it.
...
...

2. Reddit Trending Posts

Use Reddit search to select the hot posts or posts with the most comments in the latest hours when searching for your desired topic.

...
...

3. YouTube Rising Searches

Use Google Trends to search for your topic and filter it to show the trending searches in the last few hours within YouTube Search. Look for the related "rising" queries and topics.

...
Read 6 tweets
Aleyda Solis 🇺🇦 Profile picture
Oct 19, 2022
The other day I mentioned how often now product guides/reviews are outranking e-commerce PLPs for queries that were thought to be highly transactional & it's time for e-commerce to start diversifying and investing in that content too.

Here's how to easily spot opportunities... ImageImageImage
1. Identify those sites repeatedly outranking you with reviews/guides for main queries for which you're not ranking as well with your top categories PLPs. For example, in this case, Today and NYPost outrank PLPs from Nordstrom, Macy's, Gap, Kohls, etc. for "jean jacket women"
... Image
2. Use @semrush kw gap & compare ranked terms of your e-commerce (eg. Macy's) vs those publications' product reviews directories or review sites.

Select those for which they're ranking in top 10 & your site is not. Here you have the candidate queries to target w/ guides!

... Image
Read 6 tweets
Aleyda Solis 🇺🇦 Profile picture
Oct 14, 2022
Topic extraction, text classification and sentiment analysis of your top performing content and targeted SERPs top ranked pages to identify topics gap and opportunities don't need to be hard. Here are freemium Google Sheets Add-Ons you can use:

... ImageImageImage
1) Scrape the SERPs & get your top ranked pages and queries via Google Search Console integration w/ KPIBees: kpibees.com

... Image
2) Get the Sentiment of the Titles of top ranked pages for your targeted queries and your own top content using Text2Data Text Analytics Sheets Add-On: workspace.google.com/marketplace/ap…

... Image
Read 4 tweets
Aleyda Solis 🇺🇦 Profile picture
Sep 9, 2022
Seeing more sites that have decreased/increased in rankings in the latest days, likely impacted by Google Content Helpful update (which had also in the past been impacted by previous core or product updates). Here are a few steps to move forward w/ assessment & optimization... 👇
1) Which have been the queries negatively and positively impacted? We tend to do this analysis when we have lost rankings, but even so, we need to see what we're doing wrong but also well, to try to replicate what's good already. Prioritize those with higher traffic impact.
...
... Assess if these impacted queries are relevant for you to rank for, and only if so you should take action. Focus on those you actually target and can deliver value, improving what you have or creating something new. Here's a flowchart:

aleydasolis.com/wp-content/upl…

...
Read 8 tweets
Aleyda Solis 🇺🇦 Profile picture
Aug 17, 2022
5 Free or Freemium SEO Tools and/or Extensions to Analyze your SERPs for opportunities:

1. Keyword Surfer by @surfer_seo Chrome Extension: See kw search volume, CPC, related terms w/ search volume, pages titles change, Words No., estimated traffic and outline generation.
...
...

2. SERPerator by @MobileMoxie Chrome Extension: Simulate any country/city on mobile/desktop, search features, pixels from top.

...
...

3. SEO on SERPs by @JoseGrisSEO: See ranked pages original title tag and meta description, No. of words, structured data, headings.

...
Read 6 tweets
Aleyda Solis 🇺🇦 Profile picture
Jun 27, 2022
Achieving SEO results is hard.

Higher SEO maturity across most profitable industries Better user search experience and quality required to rank. More complexity to manage SEO project execution.

Here's how 6 ways to make SEO audits that actually impact results 👇

1/n
1. Make your SEO audits solutions focused to develop action-driven recommendations.

We’re not paid to identify SEO issues, but to provide solutions for them and achieve results.

Each recommendation should show: What is happening, Where does it happen, and How to fix it.

...
2. Connect each of your SEO recommendations to SMARTER SEO goals.

Explain how the SEO actions you provide will help you to achieve the established SMARTER SEO goals.

Can’t tie a recommendation to one of the SEO goals? It’s a non-problem and shouldn’t be prioritized.

...
Read 15 tweets

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