"I can't see issues with content quality or experience of my pages, can't see why they dropped in the latest updates"

Here's what to do:

1. Copy this sheet:

2. Assess your pages that dropped for top terms with these questions

...docs.google.com/spreadsheets/d… 3. Asses w/ those questions those well ranking pages, shown in top positions instead of yours. Don't do this only yourself, ask others, colleagues and non-colleagues, your actual users (!) to answer them. They might see stuff differently than you do.

4 🔥 Free/Freemium SEO tools you're likely not yet using I recommend to try out 👇

1. Keytrends -
From identifying trending topics to monitoring content indexability connected w GSC, it also offers support through the content workflow with AI features. keytrends.ai


2. InLinks -
Automate your site internal linking, structured data and content development process.

... inlinks.com

SEO Area Importance vs Website Size 👀
I've created this chart based on the one the awesome @thetafferboy (shockingly still suspended over here) shared as one of his unsolicited SEO tips (which you can see here: ) adding backlinks and nuance for content ... https://t.co/voF4yFbRVwlinkedin.com/pulse/200-unso…
Mark chart showed how the biggest the site, the most important technical issues tend to be, and how content is more important for smaller sites.

I've used this graph as a base to integrate another critical area: backlinks; as well as to add nuance to the content aspect

...

Having a fun leveraging ChatGPT with Code Interpreter to identify low hanging fruit from an SEO Workbook (featuring the tech, content, link popularity and ranking metrics of a site) 👀

...



1. Get pages ranking in position 2-10 for non-branded queries of at least 100 in SV, with less than 10 backlinks or internal links

...

5 Useful ChatGPT Plugins and Ways to Use them to help you in SEO Tasks 🤖🔥👇

1. Website Performance Plugin: Get Speed and Core Web Vitals Metrics in Bulk for Pages and ask for recommendations to optimize them.

...

2. Video Highlight Plugin: Get Video Topics Suggestions based on trending ones, as well as recommendations for optimized titles, descriptions, tags.

...

SEO Recommendations execution Issues + What to Do for Success in 2023 🚀

The top execution challenges shared in the #SEOFOMO SEO Auditing Survey are:

* Decision makers priorities & understanding
* Org factors
* Tech & overall Constraints

What to do About it? Read on... 1. Enough of recos of +20 pages with complex prioritization that nobody will read. Apply a radical SEO prioritization approach delivering a top 10 actions plan featuring only high-impact executions with an executive summary explaining the “why” and value for the business.

Looking for new/trending relevant searches/content for a topic for free (or freemium) for input? Here are 5 sources:

1. Tiktok Trends

Use the Creative Center Trends search feature to look within 7 days for topic, identify popular hashtags & see the top videos about it.
... ...

2. Reddit Trending Posts

Use Reddit search to select the hot posts or posts with the most comments in the latest hours when searching for your desired topic.

...

The other day I mentioned how often now product guides/reviews are outranking e-commerce PLPs for queries that were thought to be highly transactional & it's time for e-commerce to start diversifying and investing in that content too.

Here's how to easily spot opportunities... 1. Identify those sites repeatedly outranking you with reviews/guides for main queries for which you're not ranking as well with your top categories PLPs. For example, in this case, Today and NYPost outrank PLPs from Nordstrom, Macy's, Gap, Kohls, etc. for "jean jacket women"
...

Topic extraction, text classification and sentiment analysis of your top performing content and targeted SERPs top ranked pages to identify topics gap and opportunities don't need to be hard. Here are freemium Google Sheets Add-Ons you can use:

... 1) Scrape the SERPs & get your top ranked pages and queries via Google Search Console integration w/ KPIBees: kpibees.com

...

Seeing more sites that have decreased/increased in rankings in the latest days, likely impacted by Google Content Helpful update (which had also in the past been impacted by previous core or product updates). Here are a few steps to move forward w/ assessment & optimization... 👇 1) Which have been the queries negatively and positively impacted? We tend to do this analysis when we have lost rankings, but even so, we need to see what we're doing wrong but also well, to try to replicate what's good already. Prioritize those with higher traffic impact.
...

5 Free or Freemium SEO Tools and/or Extensions to Analyze your SERPs for opportunities:

1. Keyword Surfer by @surfer_seo Chrome Extension: See kw search volume, CPC, related terms w/ search volume, pages titles change, Words No., estimated traffic and outline generation.
... ...

2. SERPerator by @MobileMoxie Chrome Extension: Simulate any country/city on mobile/desktop, search features, pixels from top.

...

Achieving SEO results is hard.

Higher SEO maturity across most profitable industries Better user search experience and quality required to rank. More complexity to manage SEO project execution.

Here's how 6 ways to make SEO audits that actually impact results 👇

1/n 1. Make your SEO audits solutions focused to develop action-driven recommendations.

We’re not paid to identify SEO issues, but to provide solutions for them and achieve results.

Each recommendation should show: What is happening, Where does it happen, and How to fix it.

...

Why it's *a must* to look beyond rankings, monitor SERP Features & pages visibility overall & take it into consideration in your SEO plan:

A query decrease in ranking also decreased clicks (1) & (2). Then ranking was regained 🙌 but clicks weren't 😞 (3) & (4)

Why?

1/X ...

It was because of the important increase of SERP features inclusion above the fold, more specifically, images packs & video carousels.

In this case, images packs for popular fitness queries, non-existent before, started to be prominently included 👇

...

4 Keys for Successful SEO Reporting that actually help to communicate Your results and drive actions to achieve goals 👀📝

1. Select Meaningful KPIs that are connected with SEO & Biz goals & are relevant to the audience - Here's a template to help: docs.google.com/spreadsheets/d…

... ...

2. Ensure clear KPIs presentation to facilitate progress understanding: Here’s a Sheet of the Charts Usage Checklist to ensure clarity - docs.google.com/spreadsheets/d…

...

SEO questions we can now answer in bulk with the new @googlesearchc URL Inspection API adoption by SEO crawlers like @screamingfrog & @sitebulb 🔥👀👇

1. For which pages Google is not using the specified indexability/canonical configuration and what is doing/using instead?

... ...

2. Which ranked pages attracting clicks haven't been crawled lately? Have they been submitted in the XML sitemap?

...

I have just signed up as a mentor and will share in the next #SEOFOMO too! Please take a look at what @chimammeje shares and let's support BIPOC freelancers from developing countries to help close the existing gap! 👇

https://twitter.com/chimammeje/status/1480929020141350916

@chimammeje ... as someone who was born/grew up/study in a developing country (Nicaragua) and was lucky & fortunate to have the chance to study and develop my professional career in Spain too, I know well how hard it can be to develop yourself professionally in a developing country...

Why my Page Doesn't Rank [Better or At All]? It's one of the most common SEO questions! 👀

I've created a Google Sheets with a Checklist to Help Answer it: docs.google.com/spreadsheets/d… (Go to "Edit" > "Make a Copy" To copy) and a #LearningSEO Page for it too:
learningseo.io/why-my-page-do… I love sharing this Google Sheets resource whenever I'm asked the "Why my Page Doesn't Rank" explaining how I will need to go through all those configurations/areas, as it serve to show how is *not* a one trick thing, how all needs to be aligned and better than competition too!

Looking back to 2021 👀 I focused on sharing SEO templates/checklists/flowcharts to facilitate others work & learning journey! Here are the top ones:

1. The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included]: aleydasolis.com/en/search-engi…
... ...

2. SEO Flowcharts to Facilitate SEO Decision Making: aleydasolis.com/en/seo-flowcha…

...

Are you forecasting your organic search traffic/conversions/revenue for next year?

Here are a few Free SEO forecasting templates, guides and easy to use resources to help you:

🔭 SEO Forecasting in Google Sheets - A template by @THCapper

moz.com/blog/seo-forec…

... ...

🔭 A Quick Guide to SEO Forecasting + A Free Google Sheets Template by @helpyourhumans

morphio.ai/blog/seo-forec…

...

If you’re thinking going Freelance / Solo consulting and are scared to not get clients:

😉 Unlike agencies you don’t need dozens of clients, just a handful at a time
👩🏽‍💻 Prefer ongoing processes that allow you to set long term agreements and get recurring payments

… …

👉 Become the “go to” partner to be referred by people doing complementary work (eg. Web developers will refer you when client needs SEO)
💁🏻‍♀️ Start freelancing part time if you can before leaving your job, to have a client base already when you start full time

…

Today's #SEOTip 💪 When someone uses the argument that they don't have time/resources to do X/Y "FOR SEO" (so myopic right? ok, but don't say that 😉): Show how it's NOT about "SEO" but users experience & company's biz goals, including their own area ones, with data! Here's how: ...

A) If it's an error (eg: Showing 404 HTTP status): Show how many *users* in aggregate access to those pages each month in the last year (Crawl+Google Analytics Data) and can't *BUY* on the site due to that. Do a screen recording of users clicking on links going to...