You know which Art division has been hit hardest first with #AI replacement? #Photography.
A friend is a car broker and needed new car shots. He calls the photographer he uses and is asked for a shot list (settings, cars, people or no, etc) 1/
The photographer emails him back 30 min later. My friend thinks it’s going to be the shoot quote. Instead it’s the “shots,” made with AI.
Another friend, a great professional photographer, was told by the acct manager of a brand for which he regularly works, 2/
Told that “next time we’ll probably just do it with AI. It’s cheaper and faster.” 3/
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The first time I remember hearing the word “content” was around 2005, in reference to material one would put in a website to increase traffic. Your dry cleaner, for example, would get a website and supply “assets” (logo, location photo, etc), 1/
But they then realized they needed something on there to get people to come back and keep them there. That stuff was “content.” A video, a poem, a blog post, it didn’t matter. Now why your dry cleaner needed to keep people on a website is a mystery, but they wanted it. 2/
And so, it would follow that another company, though more closely related to our business than a dry cleaners, would also want “content” for their site to get people to come back and to hold their attention. And those companies are streamers. 3/
SAG ACTORS:
I want to talk about AI and how it will affect you.
I’m a former SAG Board Member and former SAG Negotiating Committee member.
I’m also WGA and DGA. 1/
As a coder and someone with a computer science degree I want to tell you where I believe AI is going. 2/
1. AI-written scrips & digitally-scanned actors (image and/or voice). Both already exist. Some talent agencies are actively recruiting their clients to be scanned. You choose the projects and get 75 cents on the dollar. 3/
Here’s my theory: Art is ALL going to go AI. All film, all music, all animation, etc. And soon.
A friend of mine’s been messing around with AI animation on his IG acct. Another friend who’s an actress has been scanned more than once for films, where they can just use her image if she can’t make it to reshoots or something.
The most “successful” distributors of film, tv, and music aren’t even people who got into the entertainment business. They’re just tech bros with platforms that need content, any level of it is fine. Ok, we’ve seen that already.