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I’ve had my #Sunday #coffee so let’s address this q about environmental impact of #cultivatedmeat. Skeptics’ arguments are based on 2 flawed assumptions: cell food will be pharma grade & large-scale plants that don’t exist yet(!) will be powered by non-renewable energy…
Commercial #cultivatedmeat will be more sustainable, efficient & healthier for the planet. Why? We won’t raise & slaughter billions of animals or use 1/3 of the world’s ice-free land to grow food for them. But this vision depends on several factors. Read: goodmeat.co/faq
News outlets like @newscientist should be embarrassed after covering a recent non-peer-reviewed & frankly fictional assessment of the industry. Until we scale up, it’s all based on hypotheticals about future production. Hold off on the criticism & give us the time to grow…
Palate cleanser — some cool new pics of our @GOODMeat demo plant, which exists today in #California along w/ another facility in #Singapore. Proud of our team & optimistic about this industry 👊🏼💥 
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