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Do you know where many content websites struggle?
Processes because neither tools nor the #SEO industry talks about them.
It's all about abstraction and shiny objects, right?
Let's see some practical steps for ROI and 💸 🧵
Processes because neither tools nor the #SEO industry talks about them.
It's all about abstraction and shiny objects, right?
Let's see some practical steps for ROI and 💸 🧵
The first recommendation is to always label your data.
If you have a content plan (you should), it needs to contain:
- The cluster(s) an article belongs to
- Additional information like author, date published
You add what you can't scrape or see elsewhere.
If you have a content plan (you should), it needs to contain:
- The cluster(s) an article belongs to
- Additional information like author, date published
You add what you can't scrape or see elsewhere.
https://twitter.com/giordmarco96/status/1594420403622928385
Once you have decent data, we are ready for all the other steps.
Data quality and organization are not the future because they are the present.
You can see who is struggling by looking at their management.
Many organizations are not as organized as you think.
Data quality and organization are not the future because they are the present.
You can see who is struggling by looking at their management.
Many organizations are not as organized as you think.
With this knowledge, you can choose 2 routes:
1. Creating your own tools
2. Having some decent systems
Option 1 is great for larger businesses that can afford it.
Option 2 is what I usually do since it's on a smaller scale.
Examples include small web apps, scripts, etc.
1. Creating your own tools
2. Having some decent systems
Option 1 is great for larger businesses that can afford it.
Option 2 is what I usually do since it's on a smaller scale.
Examples include small web apps, scripts, etc.
What I normally recommend to track:
- 0-clicks pages & low-performing pages
- queries with low clicks, high impr.
- what happens over time to query groups
- internal linking
More or less, this is what many businesses need.
SEO doesn't change, we're talking about processes.
- 0-clicks pages & low-performing pages
- queries with low clicks, high impr.
- what happens over time to query groups
- internal linking
More or less, this is what many businesses need.
SEO doesn't change, we're talking about processes.
https://twitter.com/giordmarco96/status/1588620643737534464
Monitoring pages is cool but what about queries?
Well, you analyze them too, but within groups by clicks/impressions.
Then, you pick low clicks/high impressions.
Well, you analyze them too, but within groups by clicks/impressions.
Then, you pick low clicks/high impressions.
Another concept to recall is how many queries a page is ranking for.
This is a useful benchmark to understand the most relevant pages on a website.
You can also use the unique query count to avoid dupes.
This is a useful benchmark to understand the most relevant pages on a website.
You can also use the unique query count to avoid dupes.
https://twitter.com/giordmarco96/status/1646815585018458112
Content Decay deserves its own tweet.
It's a simple concept to find what thas lost traffic over time.
You decide based on a value, easy and quick.
It's a simple concept to find what thas lost traffic over time.
You decide based on a value, easy and quick.
https://twitter.com/giordmarco96/status/1588620715720261632
Monitoring is IMHO the most crucial activity.
That's because you want to defend your rankings and consistently improve.
Without data, this is impossible.
How do you know you are losing clicks if you don't check?
That's why we track things.
That's because you want to defend your rankings and consistently improve.
Without data, this is impossible.
How do you know you are losing clicks if you don't check?
That's why we track things.
I am not covering Tech SEO stuff because there are plenty of resources on the topic.
For larger websites, this part becomes to get even more important.
Publishers, take notes.
What I said before can fit into Tech SEO as well, with the due precautions.
For larger websites, this part becomes to get even more important.
Publishers, take notes.
What I said before can fit into Tech SEO as well, with the due precautions.
Once you have your nice tech stack in place, you have to define how to make data actionable.
I love to write simple documentation with tasks.
This is the execution part, what makes the difference.
If you fail at this step, no data can save you.
I love to write simple documentation with tasks.
This is the execution part, what makes the difference.
If you fail at this step, no data can save you.
I don't do anything different from the boring SEO standards.
The only difference is about systems, data, and decision-making.
Most of the SEO for content websites is boring but effective.
Execution is where many fail (and it makes sense).
The only difference is about systems, data, and decision-making.
Most of the SEO for content websites is boring but effective.
Execution is where many fail (and it makes sense).
https://twitter.com/giordmarco96/status/1638571273730277378
If you want to study Analytics, look no further!
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Unlock powerful SEO insights now:
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P.S. My ebook comes with monthly updates.
Unlock powerful SEO insights now:
marcogiordano96.gumroad.com/l/analytics-fo…
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- Content audits for publishers and B2C content
- Consultations and freelancing for publishers and B2C content
- Training and mentorship for data to agencies/companies
bookk.me/marcogiordano
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