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More #VisionPro Thoughts
1. If anyone else launched with a cable & external battery, they'd be criticized heavily. Why does Apple get a pass?
2. Many say $3500 isn't a lot for a first gen product for a new category. Even if it was, most of those were business devices, this isn’t
1. If anyone else launched with a cable & external battery, they'd be criticized heavily. Why does Apple get a pass?
2. Many say $3500 isn't a lot for a first gen product for a new category. Even if it was, most of those were business devices, this isn’t
#VisionPro is not a first gen device, it’s Apple’s first gen device. Magic Leap would’ve been a better candidate for first product in the category and comparing that price, even though it was originally pitched as consumer, it ended up being a business device as well.
Many new categories begin as business devices, which mitigates price concerns since ROI is easier to justify higher costs. I don’t think Apple could’ve built #VisionPro at a lower price with these specs. But it has clearly decided to go ultra-premium first for the best experience
5. The Vision Pro is being pitched as an #AR headset by Apple, but in reality it is a mixed reality headset that is helping Apple deliver AR down the road and preparing developers for spatial computing and a future AR headset. This device won’t make AR mass market, but it’ll help
6. I'm genuinely surprised how little of Apples vision for #AR and #VisionPro includes the smartphone and mobility. Long-term, AR is going to be world-scale and outdoors. That's yet another reason why companies like @NianticLabs aren't under threat from this announcement.
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