β We analysed 10 years of data between 2011 and 2020, from the National Highway Traffic Safety Administration
β We determined which state has the highest average pedestrian deaths per 100,000 residents
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β We wrote a report email, and put our lawyer client forward as the entity that commissioned the research
β We sent the email to national and regional journalists from the US
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The campaign earned big links in Forbes, Houston Chronicle, MSN, and many more news outlets.
We are living through the golden era of link building, thanks to Digital PR.
There are unlimited sources of data that can be used to generate PR campaigns and earn big links.
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Use government data sources to craft campaigns for increased credibility with the press, and youβll start generating a tsunami of links for your clients π₯