Fery Kaszoni Profile picture
Jun 11 β€’ 5 tweets β€’ 2 min read Twitter logo Read on Twitter
This is how we got a link in Huffington Post (DR 88) with ChatGPT, in 5 simple steps:

#digitalpr #seo πŸ‘‡ 🧡 Image
βœ… We asked ChatGPT to solve the school tests that year 6 students take in the UK (SATs)

βœ… Out of 36 arithmetic questions for a total of 40 points, the AI managed to solve 32, totalling 34 points, which corresponds to 85% of the test

πŸ‘‡
βœ… We concluded that 10 to 11-year-olds were handed a test that not even an Artificial Intelligence has managed to complete to its fullest

βœ… We wrote up a report that explained our findings and results

βœ… We sent it to journalists who write about education

πŸ‘‡
The campaign landed placements in Huffington Post, Yahoo News, and several other news publications πŸ”₯

And these are not only links - they are relevant links about education, for our education client.

πŸ‘‡
This case study is a testimony that you don’t need big data to earn links in reputable news outlets.

Creativity and the angle of the story is the single biggest factor in Digital PR, for earning consistent, relevant links.

As seen in this example.

#digitalpr #seo

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More from @FeryKaszoni

Jun 10
This is how we got a link in Forbes, with four simple steps:

#digitalpr #seo

πŸ‘‡πŸ§΅ Image
βœ… We analysed 10 years of data between 2011 and 2020, from the National Highway Traffic Safety Administration

βœ… We determined which state has the highest average pedestrian deaths per 100,000 residents

πŸ‘‡
βœ… We wrote a report email, and put our lawyer client forward as the entity that commissioned the research

βœ… We sent the email to national and regional journalists from the US

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Read 5 tweets
Apr 28
We built 40 links in one month with #digitalpr for our client Bulk.

Healthline (DR 92), Daily Mail (DR 91), Huffington Post (DR 89), and about 40 more news publications.

This is how we've done it πŸ‘‡ 🧡 ImageImageImage
βœ… NEWSJACKING

When something happened in the news, we reacted and provided extra value to journalists to support their articles.

For example, after Chris Martin, the Coldplay frontman admitted to eating just 1 meal a day, we quickly jumped in and shared our client’s opinion.
βœ… EXPERT COMMENTARY

We used our client’s expertise to share knowledge about nutrition and fitness.

We talked about:

- Early morning workout VS evening workouts

- What you should be eating in the morning

- London Marathon nutrition tips
Read 5 tweets

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