Andrea Volpini Profile picture
Jun 12 β€’ 4 tweets β€’ 3 min read Twitter logo Read on Twitter
🎺New Article on Neuro-Symbolic AI and #SEO🎺

πŸ’‘ Neuro-Symbolic AI is a way to combine the power of knowledge graphs with deep learning techniques using *Retrieval Augmented Generation*.

πŸ”— Article: wordlift.io/blog/en/neuro-…
πŸ’¬ AskMe: a widget inside the article

1/4 🧡
πŸ’¬ AskMe is the first experiment to let readers "talk" with the article's author and ask questions.

⚠️ It is a WIP and requires your patience 🐌

It has been developed by the wonderful @wordliftit team using the KG behind the blog, @llama_index, @LangChainAI and @JinaAI_

2/4
πŸ’¬ AskMe is using in this implementation:

1⃣ The latest 10 articles I wrote on the blog.
2⃣ My entity page (as *system message*).
3⃣The article the user is reading.
4⃣A combination of the two indices above (a graph index).

3/4
Readers can now πŸ’¬ AskMe any question they like 😎.

With this article I wanted to demonstrate the potential of an hybrid approach that combines natural language understanding, knowledge graphs and language models.

π™ˆπ™€π™§π™š π™†π™£π™€π™¬π™‘π™šπ™™π™œπ™š, π™‡π™šπ™¨π™¨ π™‹π™–π™§π™–π™’π™šπ™©π™šπ™§π™¨!

🧡 Image

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More from @cyberandy

Mar 27
I worked on my first experiment with ChatGPT Plugins applied to SEO! I created a search engine for an eCommerce site using WordLift's Product Knowledge Graph (PKG) as a starting point. Here is what I learned:

#SEO #ChatGPT #WordLift #eCommerce

🧡 1/6
1. You can use @LangChainAI to experiment with the idea (here is the documentation πŸ“–: python.langchain.com/en/latest/modu…) and choose any of the supported LLM. #Opensource is amazing 🀩.

2. You only need two files: a JSON manifest and the OpenAPI specs.

2/6
I built the search engine using @JinaAI_ by indexing schema:Product in the PKG WordLift created by accessing the Google Merchant APIs.

πŸ”Ž nowrun.jina.ai/?host=grpcs://… (you can play with the search engine here)

3. You need all your prompting skill to create the JSON manifest.

3/6
Read 6 tweets
Mar 2
πŸ“’ AI-assisted Alt Text for Images πŸͺ„βœ¨

🧡Image SEO has tremendous potentials as AI-powered technologies make search more visual and intuitive.

βœ… wordlift.io/blog/en/image-… [blog post]
πŸ€– wor.ai/image-captioni… [Colab]

Interested in automatic captioning? This is for you

1/
Google has recently updated the Image SEO best practices, and if you missed it, I suggest you start from @RoxanaStingu's update:



I have worked on automatic image captioning since 2019; recently, I have done a new analysis of the SOTA.

2/ Image
I am generally less interested in models and more interested in finding the framework to fine-tune and evaluate models, so I found LAVIS by @salesforce, which provides access to 30 pre-trained and task-specific fine-tuned models checkpoints (ALBEF, BLIP, CLIP, and ALPRO).

3/
Read 8 tweets
Jan 24
A small thread about Semantic SEO and #ChatGPT πŸͺ‘

As @SilviaKaya22 was testing @wordliftit new version of the SEO Add-on for Google Sheetsβ„’, she quickly compared @aleyda and me 😳.

1/7
I feel like a newbie and an apprentice compared to Aleyda; nevertheless, the results grabbed my attention.

Using the new Add-on, we can compare search queries (and URLs) by looking at the entities behind top search results (or the entities behind single or multiple URLs).

2/7
We begin with two queries (Aleyda Solis and Andrea Volpini) and let the Add-on analyze the respective SERPs to highlight similarities and differences.

We both share, for example the entities:

- SEO (duh)
- entrepreneur (this also makes sense)

3/7
Read 7 tweets
Jul 5, 2022
This is great, and here is what you can do with it 🧡:

1. Blend structured data with metrics from Google Search Console πŸ”€(or any other source).

2. Evaluate clicks performance for each schema type
(including types like schema:service that we currently don't have in GSC).

1/5 Image
3. Filter data by entity (or topic). Make sure to activate the Chart cross-filtering option to turn any chart into an interactive filter.

2/5 Image
4. Find query opportunities using Google's Search Console bubble chart (ref: developers.google.com/search/blog/20…) and entities.

For example, I see everything in the context of "Smart City" πŸ‘‡.

3/5 Image
Read 5 tweets
Jun 9, 2022
A new SEO workflow for e-commerce sites. In this tutorial, we will create internal links on PLP

1⃣ Extract text using #advertools πŸ•·οΈ
2⃣ Get queries from GSC
3⃣ Compute Similarity
4⃣ Add semantic markup

- wordlift.io/blog/en/intern… [blog post✍️]
- bit.ly/3aRvN4o [code🐍]
I worked on the @FILAUSA website (not a client of ours) that currently doesn't have a related search widget.

To build one, we will index 'title', 'meta description', 'intro text' and 'breadcrumbs' and use the title of any other PLP as 'query'. ImageImage
We will generate a JSON that recommends 3 or 4 relevant links for every page.
Read 6 tweets

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