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Jun 20 45 tweets 7 min read Twitter logo Read on Twitter
🧵 Image Repair Analysis case study: former megachurch pastor Patrick Garcia.

The link to the story is in the QT.
"Since my fall happened two years ago, I’ve been able to determine what caused my crash...”

He is leading off with MINIMIZATION. How is this minimization?

In two cases--"since my fall happened..", "..what caused my crash" he is using PASSIVE VOICE.
Remember what I said: minimization can take MANY forms. When you state something in passive voice, you are weakening your statement. Lawyers coach clients to use passive voice on cross-examination. Some of you remember the Watergate hearings ("mistakes were made.")
So when you are speaking of a disqualifying abuse, by using the passive voice, you are framing it as less severe than it was. He does that TWICE coming out of the gate.

This should set off your alarms.
He also engages in MINIMIZATION by comparing his abuse to a car crash. Combined with his use of passive voice, he is framing his downfall as something that HAPPENED TO HIM rather than THE CONSEQUENCE OF HIS OWN ACTION.
It's like a child who kills his parents, then pleads for mercy from the court because he is now an orphan.
"I’ve learned this through lots of prayer, self-reflection, hours of counseling and having difficult conversations with mentors and other pastors.”

This is BOLSTERING.

Why?
Notice that he has switched from PASSIVE VOICE to ACTIVE VOICE now that he is seeking to make the case for his restoration. This is all about himself.

He is talking about what he has learned, and the conversations he has has with "mentors and other pastors."
In the latter case, alluding to "mentors and other pastors", including Bob Russell (a retired mega pastor who has a sterling reputation), is a form of BOLSTERING known as TRIANGULATION.

He is using the integrity of well-known figures to make the case for HIS integrity.
"I didn’t just lose a job. … I lost a career. The options in the corporate world for fallen pastors aren’t many. I vastly underestimated the challenge of this...The only job I could initially find was washing windows for a friend’s company.”

This is CASTING HIMSELF AS A VICTIM
He is reflecting on consequences that he suffered.

But what is missing here?

Not one word about his VICTIMS?

Fact is, the consequences, while hard, are self-inflicted.
But the real damage here was (a) what he inflicted on the woman he took license with, (b) what he inflicted on his family, and (c) what he did to the church body to whom he should have been a shepherd rather than a wolf feasting on lambs.
Garcia says nothing about THAT.
"I went through a time when I was totally angry with God because I believed He could save my marriage. I preached for years that He can revive what's dead. My marriage was obviously very bad. I wanted it to live again.”

More CASTING HIMSELF AS A VICTIM.
He takes no ownership for that failure; he speaks of blaming that on God. He says his marriage was "very bad", but does not own his part in that poor quality of marriage.
"My mentor, Bob Russell, has always said, ‘Wise people learn from their mistakes. Wiser people learn from the mistakes of others’”

This is MINIMIZATION. What he did was not "mistakes". And he is engaging in BOLSTERING BY TRIANGULATION by appealing to Bob Russell.
"So that's what I hope can be the angle of this story. I'm going to be truthful, but at the same time, my intent is not to put The Hills Church down. … I just think that it's worth knowing what happened, what didn't happen.”

This is GASLIGHTING.
So far, he has yet to acknowledge the severity of his own culpability. That's what honest reflection and MORTIFICATION would communicate. So far, there is no MORTIFICATION.
"Garcia says he was never sexually intimate with the woman with whom he admits to having the months-long inappropriate, sexting relationship."

This is MINIMIZATION.

Sexting is every bit as serious as "getting physical ".

If she's a parishioner, it's sexual abuse.
"My affair was not a full-blown sexual affair. Yet because we weren’t having sex — we never even kissed — I told myself the relationship with the other woman wasn’t that wrong or as wrong as it could’ve been.”

More MINIMIZATION.
"He contends that The Hills Church elders edited his statement to include that his affair was also “physical.” He speculates they might have been concerned he would start another church and bring the congregation with him as he did after leaving Crossroads Christian Church."
This is DARVO: DENY, ATTACK, REVERSE VICTIM and OFFENDER.

He's DENYING the affair
He's ATTACKING his elders
He's casting himself as their victim, and positing them as the offenders.

He is also ignoring the woman he was involved with.
"Garcia described the other woman as someone who served in an advisory role at The Hills Church who was also married."

She was a member of his flock. So that's sexual abuse. He does not acknowledge this. Well, he almost does later...
"But over time, I targeted her voice above others because she respected me and I was attracted to her,”

FINALLY he gets around to backhandedly admitting to targeting her. (A very weak admission, but a start. I'm not ready to classify that as MORTIFICATION just yet.)
TBC...
"While taking responsibility for the actions that led to his resignation, Garcia admits to getting swept up by the other woman’s company because she provided him with affirmation he was missing in his relationship with Savannah."

This is MINIMIZATION by ATTACKING.

How?
He is backhandedly attacking his (now ex) wife.
"Nobody is to blame for what I did besides me. A rocky marriage is never permission to look somewhere else or to someone else. I only bring this up to help you understand and cause you to pay attention to your wife."

That he is starting to take some ownership rings hollow. Why?
He has spent the preceding part of the talk minimizing, making a DARVO play on his church, and framing himself as a victim.
Describing the moment he strayed, "It was a Thursday afternoon and the other woman and I were talking on the phone when she told me, ‘I’m so impressed by you. I think you’re mesmerizing. I have a crush on you.’"

This is a backhanded ATTACK on his victim.
Fact is, it was his job to be the shepherd, to be the big man in the room. I don't care if she sent him a nude pic and said "do me!"
Being the people pleaser I am, I knew she felt awkward telling me that. Here she was being vulnerable with me and I appreciated it..So, to relieve her anxiety and reveal my cards, I said back to her, ‘Well, I think the same. I’ve had a crush on you for about three years now.’”
This is the most telling part of his story..in this, he is telling you what he is really all about. He has been all-in for his victim for 3 years, all while being a lead pastor.

Remember, he said he TARGETED her voice. He said TARGETED.

He told on himself.
"The other woman provided shots of dopamine. It was exciting. The thrill of it caused me to downplay the consequences of it...The relationship became an ‘escape’ from the stress and pressure of being a senior pastor.”

@sheilagregoire we have a narcotic reference here
Facing questions after being caught: "Instead of unveiling the inappropriate relationship I was responsible for, I confessed just enough...I told the guys we had met up one time to exchange a book I needed for my ‘coaching sessions’ for time management,”
He is confessing, post facto, to lying. And consider that he has spent much of his time MINIMIZING what he did.

There's an elephant in the room: Does anyone want to bet he's not telling the truth now?
"He alleged that the executive pastors hacked his phone to gain access to his “texts, Instagram/Facebook messages” and printed all of them for Savannah."

No...she handed them the phone. She had access. He had a #FAFO moment.
"Garcia told CP that he tried to do the right thing and fight for his family. He said he got very little support in that area from The Hills Church."

This is a DARVO, again. He's putting the guilt on the church. He's casting himself as a victim.
"I said, ‘Well, can you at least tell me how they are going to gauge my success as the senior pastor?’” he noted.

By his calculation, Garcia says the church had grown by 12% under his leadership and there was a surplus of $500,000 in the budget."
This is BOLSTERING. He is arrogating himself by appealing to numerical, business-like metrics to make the case for his greatness.
"I don't think he meant to say it, but he did say it. And I'm so glad that he did say it because I knew I was getting fired for the right reason. If you're going to fire me, fire me because I'm trying to do ministry like Jesus.”

I'll take TRANSCENDENCE for $500, Alex.
Later on, he speaks of his suicidal thoughts. That is CASTING HIMSELF AS A VICTIM.
Ladies and gentlemen, this man should not be trusted to pastor a herd of pigs.
Here's what he should do: forge a secular career doing honest work, face up to his own failures without minimizing them, quit blaming his former board, and start living humbly in repentance.
But what I am seeing here, this is pure Image Repair. And not the good kind. His story is self-serving.

10/10 do not recommend.

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More from @oldreepicheep

Jun 19
🧵Image Repair

I've tweeted primers on this before, but I'm going to provide a refresher for those new to the party.

First, some opening disclosures.

(1) I'm a student of this, not an expert. @wademullen and @jdahlmd have definitive resources on this.
(2) my interest in this is (a) in my prior MBA studies, I actually studied HOW TO ENGAGE in some of these tactics, as Image Repair/Impression Management is standard practice in business communication, especially in crises; and ..
(b) understanding IR is critical to grasping what the speaker is communicating. In crisis situations, what often is going on: the speaker is massaging your feelings/impressions of the speaker or institution that he or she represents.
Read 20 tweets
Jun 3
Some thoughts on the responses of Jim Bob Duggar and the @iblp

(1) Jim Bob Duggar is a vile excuse of a human being.

(a) He let his son Josh skate with a pat on the butt when he molested at least 4 of his sisters and at least one other woman outside the family.
(b) JB focused on damage control when the news of Josh's molestations became public. All that mattered was keeping the show going. His daughters were forced to put the best face on what was a horrid set of abuses. All for the almighty Benjamin's.
(c) When Josh was on trial, JB flagrantly lied on the stand, claiming he "could not remember".

And yet he had the mental faculties to run for office while his son was on trial.
Read 24 tweets
Jun 2
🧵 Image Repair Analysis of the @iblp response to the documentary #ShinyHappyPeople

Here is a link to their statement
iblp.org/a-statement-on…

I'm going to use screenshots this time, as IBLP's statement is more verbose.
If you read Jim Bob Duggar's statement, you will notice a similarity in structure and verbiage.

Both of them lead off with DARVO. IBLP is slightly more emphatic with it.

This is not only DARVO, but a backhanded TRANSCENDENCE.

How so? Image
By categorizing the documentary as "a reflection of today's culture", they are aligning the victims with the world and themselves with God.

So it would be fair to call this DARVO via TRANSCENDENCE. (@jdahlmd we have another "winner" here.)
Read 18 tweets
Jun 2
🧵Image Repair Analysis of Jim Bob Duggar's response to the documentary #ShinyHappyPeople
"The recent “documentary” that talks about our family is sad because in it we see the media and those with ill intentions hurting people we love."

They are leading off with an ATTACK which is part of a DARVO--Deny, Attack, Reverse Victim and Offender--strategy.
They are also GASLIGHTING, as the DARVO comes with a presentation of a set of, as Kellyanne Conway would call them, "alternative facts".

Fact is, some of Jim Bob's children and friends are telling their side of the story ON THEIR OWN FREE WILL.
Read 17 tweets
Apr 2
🧵 Image Repair 101: when ministers use it.

When a minister (or church eldership team) makes a public statement during a time of crisis, here's what you need to watch out for and why.
1. TRANSCENDENCE

I mention this because it may be the most common IR tactic, and it is very deceptive and arrogating, and can even be an attack against victims, advocates, and other legitimate critics.
Oftentimes the pastor will frame himself as specially anointed, on a special mission, and a devoted servant "fighting the good fight" against the "armies of Satan".

The implication: all critics, including victims, are in league with Satan.
Read 14 tweets
Apr 2
🧵Image Repair 101. I think @Pastakeith wanted me to put up that thread, and it disappeared when I killed my old account. So I'm going to re-create it.

So what is Image Repair?
The short answer: a form of crisis communication which can be both natural but can also have levels of sophistication.

To show how it works, let's say you're a prominent senator who just learned that CNN is going to out you as a longtime patron of a local brothel.
Well, you're probably going to get a crisis communication expert. He or she is going to give you a communication strategy. But really, some of this is natural.

How might you respond in your statement?
Read 12 tweets

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