The Ad Professor Profile picture
Dec 18 12 tweets 4 min read Twitter logo Read on Twitter
10 creative ads I've collected this week:

1. Ikea Duvets Image
2. British Airways

Principle: A picture paints a 1,000 words

"The world's fastest airline"

London > Singapore in a blink of an eye. Image
3. Checkatrade

Principle: The Social Media Billboard

Checkatrade put this billboard up next to Manchester United's Old Trafford stadium.

United's stadium currently has a leaky roof -- and it's one of their worst defensive starts ever. Image
4. Old Spice

Principle: Imagination Is Worth 20 IQ Points

Who said you can't visualise a smell?

Old Spice transferring the brand scent from the nose to the eyes. Image
5. The Friars Music Nights

Principle: No Idea Can Be The Idea

Don't have any budget?

Human creativity is your insurance policy. Image
6. Heinz

Principle: Anti-Fragile

If people are copying your product, use it in your marketing campaign.

Turn your copiers into sexy social proof. Image
7. Nutella

Principle: The Before & After

The product tastes so good you have to lick the knife clean. Image
8. Lego

Principle: Inelastic Budgets

If you're selling to parents -- don't sell them a toy.

Sell them on the benefits to their kids imagination. Image
9. Toronto Litering

Principle: Alchemy

If a marketing team can turn litter into a creativity -- you have no excuses. Image
10. Guiness

Principle: Flip the meme

Drink responsibly… by putting your phone away. Image
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More from @The_AdProfessor

Dec 15
7 creative TikTok ads I've collected this week:

1. Pesto

Principle: The AMSR transitions

This ad combines quick transitions and ASMR to create a hypnotic effect.
2. Dr Squatch

Principle: The Forbidden Fruit

The blurred out image makes people want to see what's behind it.

The forbidden fruit stops the scroll.
3. World of Espresso

Principle: The CCTV Camera

One of the most creative social media ads I've seen in a while.

CCTV camera, great hook + breaking the 4th wall.
Read 10 tweets
Dec 12
Confession:

I collect ad copy like Britain collects rain.

9 examples: Image
2. Windsor Canadian

Principle: Rebecca Black's Friday

Create atomic habits by associating yourself with a recurring event.

• Mariah Carey = Christmas
• Rebecca Black = Friday
• Windsor Canadian = Evenings Image
3. Vinterior

Principle: The Underdog

If you want to topple the market leader -- steal their audience by pointing out their flaws. Image
Read 9 tweets
Dec 6
Confession:

I collect ad copy like rich people collect watches.

8 examples: Image
2. Wall Street Journal

Principle: The Greatness Association

If {{iconic thing}} had {{relatable item}} -- our product would be it. Image
3. Project Research

Principle: The 4th Wall

If you're advertising to advertisers -- it's like a personal trainer showing off their body to clients.

You can play a different game. Image
Read 10 tweets
Dec 4
10 creative ads I've collected this week:

1. Band - 24-7 Sports Channel Image
2. Heinz

Principle: Classical Conditioning

Running out of ideas? Use the motion associated with your product. Image
3. Gillette

Principle: Classical Conditioning Part 2

Another example of using the motion associated with your product. Image
Read 12 tweets
Dec 3
10 creative Liquid Death ads I've collected: Image
2. Better Than Back Sweat

Principle: Turning Hate Into Revenue

They used this hater's comment as a hilarious idea for an ad:

"I'd rather lick the sweat off a fat guy's back than drink liquid death"
3. Grandma Text

Principle: Change one variable

iMessage ad from a random person = 0 comments

Identical iMessage ad but from Grandma = 1000 comments Image
Read 11 tweets
Nov 29
9 creative social media ads I've collected this week:

1. IKEA Towels Image
2. Stanley Hammers

Principle: Platform Hijacking

Clever ad for Instagram stories and dating apps. Image
3. Efa Tattoo

Principle: The Meta Ad

Tattoo parlor running "Why not?" tattoo as an ad. Image
Read 11 tweets

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