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The Ad Professor

@The_AdProfessor

Jan 23 • 9 tweets • 3 min read • Read on X

Scrolly

The best copywriting I've collected this week:

1. Tesla Cybertruck

2. Oatly

Principle: Breaking The 4th Wall

3. Loop

Principle: Steal The Meme

"Do Not Disturb" is copy that billions of people understand from smartphones.

4. The Children's Defense Fund

Principle: The Handbreak Turn

Speed down one road... and then hit a sudden hand break turn.

5. Frost Bank

Principle: Big vs Small

Step 1 - Get their attention with the big font

Step - Educate them with the small font

6. Timex

Principle: Create An Enemy

Position the competition as Darth Vader or "The Matrix". Position your product as Luke Skywalker or Neo.

Once someone explains this strategy to you -- you begin to see it everywhere.

7. KitKat

Principle: Seasonal Marketing

As the tempratures in the UK hit freezing, KitKat ran this ad campaign across bus stops in the UK.

"Have a brrr...eak from the cold"

8. Wild Turkey

Principle: Objection Handling

Reframe the conversation around pricing.

Via the incredible @goodmarketing_hq

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More from @The_AdProfessor

The Ad Professor

@The_AdProfessor

Jan 22

10 creative ads I've collected this week:

1. Staedtler Highlighter

2. Adidas Sandals

Principle: The Minimalist Ad

3. Dove

Principle: Visualization

This image >>> Any boring biology fact about body washing

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The Ad Professor

@The_AdProfessor

Jan 15

10 creative ads I've collected this week:

1. Eskom Electricity

2. Fernet Branca - Life Is Bitter

Principle: Work Backwards

Design the slogan - "Life is bitter"

Then work backwards to create your ad idea.

3. Depression Awareness

Principle: The Small Text Reveal

Step 1 - Reader sees the big text
Step 2 - Reader thinks it's the sad looking person nearby
Step 3 - Reader sees the small text
Step 4 - Reader realizes Steffen is the person smiling in the distance

Read 12 tweets

The Ad Professor

@The_AdProfessor

Jan 11

Fun idea: Every time this Rolex advert gets 100 likes, I'll re-create it for another brand.

1. Nike

2. Hugo Boss

Read 7 tweets

The Ad Professor

@The_AdProfessor

Jan 10

9 creative social media ads I collected this week:

1. Signal

2. McDonald's - McDelivery

Principle: Sell The Outcome

Don't sell the process. Sell the outcome.

3. Runna

Principle: Chunking

Why is the video game industry worth more than music, TV, and entertainment combined?

Use your ad to create video game levels.

Read 11 tweets

The Ad Professor

@The_AdProfessor

Jan 8

10 creative ads I've collected this week:

1. The Bible App

2. McDonalds - "Loved by all"

Principle: Universal Love

A clever way to signal social proof that everyone loves McDonald's.

3. New York Times

Principle: The Crazy Hook

Adolf Hitler was a writer, scientist, war hero, art critic, vegetarian, billionaire, time MOTY 1938, orator and son.

"Half-truths are lies too"

Read 12 tweets