MATT GRAY Profile picture
May 4 11 tweets 4 min read Read on X
I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Image
Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.
Take a page from the playbooks of MrBeast, Logan Paul, and The Rock.

They leveraged their personal brands to build highly profitable businesses.

They've monetized their influence by fostering deep connections with their audiences.

Selling boils down to building relationships. Image
Introducing your proven roadmap to building a profitable empire:

• Audience (confidence, content, tech, team)
• Monetization (offer, product, market fit)
• Impact (your why)

Follow this plan to architect a business that you love, and you'll never work a day in your life.
Master the Art of Audience Growth

• Carve out a niche
• Identify your ideal customer avatar
• Understand their pain points and interests

Create content that speaks to their needs and establishes you as an authority.

Give people what they want, and they'll keep coming back.
Create Mind-Blowing Content

• Drop massive value bombs
• Leverage storytelling to forge deep connections
• Add a human touch with your journey, struggles, and triumphs

The key to reaching a broader audience is to meet them where they are on their preferred platforms.
As You Rise, Plan To Monetize

Identify the products or offers that align with your expertise.

Develop a sales funnel that drives your audience from social media to your newsletter.

Your @convertkit email list is your best insurance against social media trends and changes.
@ConvertKit Create a Range of Offerings

Have products to cater to the needs and budgets of your audience:

• Free content
• Low-ticket products
• Exclusive communities
• High-ticket coaching services

Keep refining your offers. Continuous improvement is better than delayed perfection.
@ConvertKit Know Your Why

Ask yourself: What's the dent you want to make in the universe? And why?

Let your why guide every decision and fuel your passion for building a business.

The two most important days in your life are the day you are born and the day you find out why. Image
@ConvertKit The path to a profitable empire is paved with systems, self-care, and a relentless commitment to creating value.

Consistently deliver targeted content that resonates with your audience.

By mastering the art of monetizing your following, you'll unlock freedom and fulfillment.
@ConvertKit Want to learn more of these tips and my best practices (for free)?

Join my 107,000+ newsletter subscribers here:

founderos.com/newsletter
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More from @matt_gray_

May 2
$50k/month is impossible.

That's what most founders told me after wasting years and $$$. Turns out, they all had the wrong systems.

After 100s of hours of iteration, I've cracked the code. And now, I've scaled to $13,800,000 (working <4 hours/day)

Here’s my system: Image
Embrace Automation Opportunities

Automation frees up your time to focus on growth and helps you scale

• Identify repetitive tasks
• Document processes using @loom
• Use automation tools like @airtable and @zapier

Automate or evaporate
@loom @airtable @zapier Simplify Processes

Convoluted processes are hard to manage and automate.

• Standardize procedures and reduce handovers
• Identify bottlenecks and eliminate unnecessary steps
• Regularly review and optimize for maximum efficiency

Complexity is the enemy of execution.
Read 10 tweets
May 1
The single most powerful habit for personal growth:

Getting up early every day.

I’ve spent 5+ years and $27,000 figuring out how to be wide awake without any alarm.

Here’s what I’ve found: Image
Rising early is a keystone habit that will upgrade every area of your life.

From productivity to clarity to achieving your biggest goals.

Lose an hour in the morning, and you will spend all day looking for it.
Many of the world's successful people are early risers.

• Oprah at 6:00 am
• Tim Cook at 3:45 am
• Michelle Obama at 4:30 am

They know the magic of quiet time and the discipline it builds.

Join the sunrise squad and take your first step to a powerful day! Image
Read 14 tweets
Apr 28
Master SEO and you can print money while you sleep.

I’ve generated $9,245,000 from SEO (no paid ads).

Here’s a masterclass on how to use SEO to get 1M unique visitors per month on your website: Image
Imagine your website attracting a flood of 1 million unique visitors every single month.

No paid ads, no social media gimmicks – just pure, organic traffic.

The secret?

Mastering the art and science of Search Engine Optimization (SEO)
Optimize Your Website Speed

Use plugins like @wp_rocket and Smush to compress images and improve site performance.

A faster site ranks better in SEO and keeps visitors engaged.

Every second counts in the race for the top spot.
Read 12 tweets
Apr 27
If you don't have world-class 1:1 meetings, you'll never have a high-performing team.

Period.

My blueprint to having ridiculously good meetings: Image
1:1 meetings are not an add-on to your role as a manager—they are foundational to it.

Those who fully embrace them as the place where leadership blooms:

• Build trust and safety
• Make their teams' day-to-day output better
• Improve employees' experiences and motivation
Before the Meeting: Lay the Groundwork

Stress that these 1:1s are not micromanaging or signaling dissatisfaction, but opportunities to:

• Discuss careers
• Know each other better
• Learn about challenges

1:1s are stepping stones, not stumbling blocks.
Read 14 tweets
Apr 25
98% of course creators will never scale beyond $1,000,000 a year.

They waste years and $$$ not knowing the right tools.

Here are 10 no-code tools to scale your course business to 7-figures and beyond: Image
@Kajabi

It is the ultimate all-in-one platform for course creators. It allows you to:

• Host your courses
• Process payments
• Build landing pages
• Manage your email marketing

The most powerful way to deliver your course to your army of raving fans.
@Kajabi ConvertKit

@ConvertKit is email marketing on steroids.

Its visual automation allows you to craft email sequences that convert like crazy.

Tag subscribers, create segments, set up rules - the options are endless.

This is your ticket to growth and revenue on autopilot.
Read 12 tweets
Apr 24
If you use it right, Instagram is the most powerful platform in the world.

But 98% suck at it.

I have gained 784,000 followers and generated $4,847,000 from this platform alone.

If I lost everything, this is my exact blueprint to get 100,000 followers in 90 days: Image
Optimize Your Profile

Choose a niche you can dominate. Something at the intersection of your expertise and passion.

For me, that's helping founders scale using proven systems. I live and breathe this stuff.

Carve out your unique identity on Instagram.
Craft a Bio That Demands Attention

Your bio is precious real estate. Make every word count.

• Share what you do and offer
• Showcase your unique value prop
• Ask visitors to take action through CTA

You get what you have the courage to ask for.
Read 14 tweets

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