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MATT GRAY

@matt_gray_

May 22 • 10 tweets • 4 min read • Read on X

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In 2023, I made $8.7 million.

Most people make building wealth too complicated.

Here’s my simple 7-step system to build a fortune using any business idea:

Pick One Way to Acquire Wealth

I like the Ikigai exercise to help you get started.

Identify:

• What you love
• What you can be paid for
• What can help the world
• What you are good at

Don’t underestimate the connection between wealth and your inner peace.

Choose One Avenue to Wealth Creation

One major problem people run into today is a lack of decisive action in their lives.

They do too many things and none well - a path to mediocrity and burnout.

You must focus your time, energy, and bandwidth on one thing – a North Star.

Determine Your Ideal Client Avatar

Whether you’re selling coffee mugs or a 5-figure service, you need to know who your target audience is.

Effective founders iterate until they find the person whom their offer was made for.

When you try to sell to everyone, you sell to no one.

Craft a Client Journey Map

Create a map that you can guide your client through.

The map then needs to be optimized with systems that create better workflow and delivery of a quality product.

The difference between a smooth company and a bankrupt one is having no map.

Systemize Your Business at Key Intervals

A client’s journey is a cycle.

Focus on these stages to gain clarity:

• Purchase
• Onboarding
• Adoption
• Retention
• Expansion
• Referral

If you can’t optimize these areas of your business, you’re going to drown.

Pick One Channel

The best way to find clients is a personal brand.

To start growing yours, you need content.

Here are the 2 best platforms to start creating on:

• X
• LinkedIn (if I had to choose one, I’d choose this)

Attention is the oil and your brand is the vehicle.

Build a Strategic Framework For Business Performance

Everything you do as an entrepreneur needs to have a system.

• Outreach
• Product development
• Marketing

I just worked on this for hours with my good friend @aliabdaal

@AliAbdaal Build an Amazing Product

All of these systems mean nothing if your product fails.

Everything you do as a business owner comes down to a quality product. A good product creates:

• Referrals
• Income
• Buzz around your company

A bad product will drive you into the ground.

@AliAbdaal Overcome Your Own Limiting Beliefs

As a founder, it’s essential that you are always evolving.

Your biggest bottleneck is your own limiting beliefs about how much you are worth.

Once you build a quality product, the next step is to know how much it (and you) are truly worth.

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More from @matt_gray_

MATT GRAY

@matt_gray_

May 23

Stephen Hawking once said something that changed the way I interact with my team:

“Quiet people have the loudest minds.”

Why this is so important:

Your Community Is Everything As a Founder

Great teams win championships, while average teams get stuck.

What I’ve learned over the years of building several successful teams and businesses, is that A-players come in many different forms.

Not all winners are loud.

Every Entrepreneur Is An Athlete

Not everyone likes to be the center of attention – but that doesn’t mean that you don't have great ideas that can help you win big.

Some of the most powerful in the world are those behind the scenes pulling the strings for the greats.

Read 10 tweets

MATT GRAY

@matt_gray_

May 19

The single most powerful habit for business development:

Digital writing.

But most do it completely wrong and never get better.

Here’s how to use writing to build a $8.7 million content empire:

Use Writing to Find Purpose

Without writing, the mind is spinning.

Writing helped me find my purpose.

Even before you’re making $, you must write to understand why you’re here.

Purpose = Ikigai + Hard Work + Optimization Through Automation

Use Writing to Find Clarity

The world is full of noise.

Find quiet time every morning and write.

Here are 3 journaling prompts I love:

• Ikigai
• Reflections
• Crafting a vision for the ideal future

Free journaling leads to immense structured action.

Read 11 tweets

MATT GRAY

@matt_gray_

May 16

At 22, I was burned out, depressed, and $15k in debt.

Now, I make $8.7 million per year and spend half of my year traveling the world living a dream.

It’s all because I bootstrapped my 2 internet business.

Here’s how you can do it too:

I Became My Niche

Ikigai is a concept I used to find my calling. It also helped me find what I want to create content and products about:

• Systems
• Audience growth
• Community
• Entrepreneurship

Don’t become part of a niche; let the niche become you.

I Started Writing Online

I write every day.

These are the best places for founders to write in 2024:

• X
• LinkedIn
• ConvertKit

Your personal brand is the ethos of your company, and writing is how you give your personal brand validity in the digital world.

Read 12 tweets

MATT GRAY

@matt_gray_

May 15

Ray Dalio once said:

“Pain plus reflection equals progress.”

Every founder sets goals, but most do it completely wrong.

Here’s a simple goal-setting process that changed my life:

In my early days as an entrepreneur, I worked 14-hour days like a maniac.

My company was doing well, but I was not.

Selling my first business brought me relief, not pride.

Then, I discovered OKRs – Objectives and Key Results.

This is the exact goalsetting system I use:

Clearly Define Your Values (Ikigai)

To have a clear direction, you must do this before proceeding to OKRs.

Identify:
• Your ideal day
• Work you enjoy
• Work don’t enjoy
• Type of people you enjoy working with

Use Ikigai – it’s basically existential penicillin.

Read 13 tweets

MATT GRAY

@matt_gray_

May 12

Confession:

I enjoy luxury ads the way some enjoy fine wine.

Here are the 17 best luxury ads I've collected:

Porsche, 1967

Mercedes-Benz, Christmas 2013

Aston Martin, 2018

Read 19 tweets

MATT GRAY

@matt_gray_

May 11

When I was 22, I ran a coding boot camp.

I worked 15-hour days and still didn’t get everything done.

Now, I work 4 hours a day, travel the world, and I’m in the best shape of my life.

Here’s how you build a team and beat burnout as founder:

To beat my burnout, I had to learn the art of leadership and the skill of management.

I also had to learn that these are 2 different things.

Founders burn out because they are good workers but bad leaders and bad managers.

Here’s the difference between the 2:

Leaders Inspire With Action Their Vision

Steve Jobs and Elon Musk are worshipped by people who have never worked for them.

Why?

• Vision
• Charisma
• Communication

They have unique personal brands that people love as much as the company they own.