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May 29 14 tweets 5 min read Read on X
This is Lord Jacob Rothschild.

He died last year as the head of one of the most POWERFUL families in the WORLD.

Leaving his heir’s over $1BN in cash.

I studied the family's crazy history and discovered their secrets to preserving wealth.

Here's what I found: Image
The Rothschilds didn’t get rich by accident.

It was all a master plan to become the wealthiest family in Europe.

Mayer Rothschild sent his 5 sons to set up banks in Frankfurt, Paris, Vienna, Naples, and London.
And it worked. Through their assets, the Rothschilds now earn over $300BN every year.

Some of their insane investments include:

1800+ luxury mansions
100+ private jets
A $100M luxury yacht
The Rothschild fortune is IMMENSE.

But during the 1900’s it started shrinking.

As it was divided among over 30 heirs, the pot got smaller and smaller.

Frustrated with his family, Jacob Rothschild left the bank that bore his name in 1980, and set out to amass his own fortune. Image
In less than 10 years, Jacob grew his trust by $570M.

It’s now one of the largest trusts in the UK, worth $3BN+

But this is just a small drop compared to the Rothschild family fortune that’s rumored to be $400BN - $1TN.

That’s more than Bank of America and JP Morgan COMBINED. Image
The amount of money EACH Rothschild heir has is insane:

Lynn Forester - $673M
Nathaniel - $1B
David Mayer - $10B

But they don’t plan on spending it.

The Rothschild core belief is to PRESERVE wealth.

They call it “Protecting the Goose”: Image
1) Long-Term Perspective

“Success is not about winning every battle, but about having the strength to keep fighting”​

In 1989 Rothschild attempted to takeover British American Tobacco for $21BN - the 2nd largest takeover bid in history.

It failed, but it didn’t stop Rothschild making more bold bets to grow his investment firm.Image
2) Managing Risk

“In a world that is changing quickly, the only strategy that is guaranteed to fail is not taking risks.”​

While taking risks is necessary, Rothschild says that it should always be balanced.

Holding onto what you have is a lot easier than making back your losses.Image
But they also used some CRAZY tactics to protect their wealth.

Mayer Rothschild was so paranoid about losing his wealth that he arranged marriages within the family.

His son James even married his own brother’s daughter, Betty in 1824.
Their wealth preservation tactics worked.

While most family fortunes are spent in just 3 generations, the Rothschilds are richer than ever in their 7th generation. Image
Media often reports that Jacob left $1BN to his family.

But there is clearly much more stored in their HUGE art collection of 25,000 pieces that’s worth upwards of $2 Billion.

Their art collection is out of respect for family tradition but is also a lesson in wealth preservation.
The Rothschilds used these tactics to retain their immense wealth (and power) through many generations.

And today, they’re one of the most polarizing family names around.

How much longer will they retain their influence? Image
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Thank you for reading.

For more secrets of wealth and the dark side of being rich, follow @heirsjournal

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More from @heirsjournal

May 31
I’m 32.

My whole life I lived in the shadow of my father’s wealth and chased replicating his success (I failed).

But then I discovered Alan Watts’ lectures and he changed my perspective on life.

Here are his 5 most powerful lessons (that will change your life too): Image
But first, let me be clear.

- My father runs a $100M+ business.
- I can stop working tomorrow. My life won’t change.
- I can still take the same trips, go to the same restaurants etc.

But "Money doesn't make you happy. It gives you the freedom to find out what does"

5 more life-altering lessons:Image
1/ Life is not a contest.

Life is a game – but you don’t play to win.

You play to enjoy it.

But, to enjoy it, you have to realize ‘enjoying it’ means accepting both pain AND pleasure.

Not trying to avoid one for the other.
Read 10 tweets
May 25
I found a YouTube channel that films rich kids going homeless for 3 nights.

• No money
• No shelter
• No phone

Oddly enough, they all had the same realization.

Parents, if you don’t want to raise entitled, naive kids…

Watch this: Image
1/ “It’s not that hard…”
2/ “Homelessness is a matter of class”
Read 12 tweets
May 22
The creator of 5-Hour Energy:

Manoj Bhargava.

This Indian Billionaire plans on giving NOTHING to his kids. Why?

I binge-watched every interview with him to understand his fascinating mindset on wealth.

Here's what I found: Image
Before creating 5-Hour Energy, Manoj studied at Princeton – but he dropped out after a year.

He didn’t get any job offers he wanted, so he worked construction and office jobs.

Until he ditched it all to become a monk in India for 12 YEARS.
After living as a monk, Manoj came back to the US to run his family’s business.

He hated it.

So he used the opportunity and his skills to build and sell it for $20 Million.

Then he made BILLIONS in the energy drinks industry (Here’s his Playbook):
Read 15 tweets

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