Andrew Arenge Profile picture
Aug 30, 2024 8 tweets 3 min read Read on X
NEW: Harris campaign is in the process of launching a whole bunch of new geotargeted digital ads. They're all running in very specific zip codes in swing states.

This 🧵will go through the latest digital ads from the campaign.

First one is called Opportunity.
Here's a new digital ad going after Trump for Project 2025.
In this new Harris campaign targeted digital ad, they talk about Kamala's mother.

"Kamala Harris was raised to take action. Whenever she saw something that was unfair, her mother would ask 'What are you going to do about it?'"
In this new ad, Harris goes after Trump on economic issues.

"What Donald Trump plans to do is in effect a national sales tax. Donald Trump's plan would cost a typical family $3,900 a year."
Here's another new ad that makes a very similar argument about the economy.

"Food prices are just too high. Kamala Harris' plan will bring costs down. Donald Trump? He'd impose what is essentially a national sales tax."
Here's another new targeted digital ad from the Harris campaign going after Project 2025.
Is the Harris team targeting digital ads at you and your neighbors?

You can use this site to dig into the states, counties, even zip codes to see what ads they’re running where:
@daynahmk I built a whole website trying to track which communities they are targeting, so you can see what they’re spending in your neighborhood:

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Andrew Arenge

Andrew Arenge Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @MrArenge

Oct 5, 2024
The Harris campaign launched a bunch of new digital ads over the last few days.

Here's a🧵of the one's I caught.

They launched two different version of this "Why We Fight" ad - see if you can notice the differences.
Here's the second "Why We Fight" ad
They also launched a bunch of ads that seem to be geared toward the Latino community or specifically talk about immigration (a topic they haven't really run advertisements on over the past year but have started spending money on recently).

Here's a specific immigration ad
Read 18 tweets
Sep 7, 2024
NEW: The Harris campaign just started running geotargeted ads about healthcare targeted at college students in specific communities in key swing. Here's the ad currently targeting folks 18-24 years old on YouTube & Snapchat.

🧵of the colleges & universities they're targeting
[Arizona]
University of Arizona
Northern Arizona University
Mesa Community College
Arizona State (Tempe Campus)

[Georgia]
Augusta University
Albany State University
Atlanta-Metropolitan State College
Clark Atlanta University
Emory
Fort Valley State University
[GA-continued]
Georgia Institute of Technology
Georgia Atlanta Tech
Georgia Southern University
Georgia State
Kennesaw State
Morehouse
Savannah State University
Spelman
University of Georgia
Read 8 tweets
Aug 31, 2024
NEW: Last night, the Harris campaign launched 25 new digital ads all running on various platforms (Meta, Google + Snapchat). These latest ads are vertical videos.

This 🧵 will go through all of the new ads.

The first one uses Donald Trump's own words from a recent rally
A bunch of the ads features this TikTok style with a person talking directly to camera over footage in the background.

You might notice something really similar between this ad and the next few.
This ad is the exact same ad as the previous one in the thread (same script, same footage), just a different person fronting the video.

I still need to dig into the data a little further to see if they're running these ads or targeting these ads in different ways.
Read 23 tweets
Aug 18, 2024
Been working on tracking the paid digital geotargeting efforts of the presidential campaigns for a while.

Here's a 🧵 with latest update

Highly recommend digging into it all yourself with these dashboards:

TRUMP: aarenge.shinyapps.io/trump_google_s…

HARRIS/BIDEN: aarenge.shinyapps.io/biden_google_s… Image
Image
Trump dashboard includes geotargeting by campaign + MAGA, Inc. SuperPAC on Google (haven't geotargeted ads on Snapchat yet, still working thru Meta targeting).

Spent $4.4M on these ads so far. Most touch on issues of immigration, the economy or crime.

aarenge.shinyapps.io/trump_google_s…Image
Have been geotargeting specific zip codes in GA + PA since May.

Launched geotargeted ads in AZ + NV at beginning of July.

Just started running targeted ads in MI, NC + WI last week

aarenge.shinyapps.io/trump_google_s…Image
Read 16 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(