NEW: Harris campaign is in the process of launching a whole bunch of new geotargeted digital ads. They're all running in very specific zip codes in swing states.
This 🧵will go through the latest digital ads from the campaign.
First one is called Opportunity.
Here's a new digital ad going after Trump for Project 2025.
In this new Harris campaign targeted digital ad, they talk about Kamala's mother.
"Kamala Harris was raised to take action. Whenever she saw something that was unfair, her mother would ask 'What are you going to do about it?'"
In this new ad, Harris goes after Trump on economic issues.
"What Donald Trump plans to do is in effect a national sales tax. Donald Trump's plan would cost a typical family $3,900 a year."
Here's another new ad that makes a very similar argument about the economy.
"Food prices are just too high. Kamala Harris' plan will bring costs down. Donald Trump? He'd impose what is essentially a national sales tax."
Here's another new targeted digital ad from the Harris campaign going after Project 2025.
Is the Harris team targeting digital ads at you and your neighbors?
You can use this site to dig into the states, counties, even zip codes to see what ads they’re running where:
The Harris campaign launched a bunch of new digital ads over the last few days.
Here's a🧵of the one's I caught.
They launched two different version of this "Why We Fight" ad - see if you can notice the differences.
Here's the second "Why We Fight" ad
They also launched a bunch of ads that seem to be geared toward the Latino community or specifically talk about immigration (a topic they haven't really run advertisements on over the past year but have started spending money on recently).
NEW: The Harris campaign just started running geotargeted ads about healthcare targeted at college students in specific communities in key swing. Here's the ad currently targeting folks 18-24 years old on YouTube & Snapchat.
🧵of the colleges & universities they're targeting
[Arizona]
University of Arizona
Northern Arizona University
Mesa Community College
Arizona State (Tempe Campus)
[Georgia]
Augusta University
Albany State University
Atlanta-Metropolitan State College
Clark Atlanta University
Emory
Fort Valley State University
[GA-continued]
Georgia Institute of Technology
Georgia Atlanta Tech
Georgia Southern University
Georgia State
Kennesaw State
Morehouse
Savannah State University
Spelman
University of Georgia
NEW: Last night, the Harris campaign launched 25 new digital ads all running on various platforms (Meta, Google + Snapchat). These latest ads are vertical videos.
This 🧵 will go through all of the new ads.
The first one uses Donald Trump's own words from a recent rally
A bunch of the ads features this TikTok style with a person talking directly to camera over footage in the background.
You might notice something really similar between this ad and the next few.
This ad is the exact same ad as the previous one in the thread (same script, same footage), just a different person fronting the video.
I still need to dig into the data a little further to see if they're running these ads or targeting these ads in different ways.
Trump dashboard includes geotargeting by campaign + MAGA, Inc. SuperPAC on Google (haven't geotargeted ads on Snapchat yet, still working thru Meta targeting).
Spent $4.4M on these ads so far. Most touch on issues of immigration, the economy or crime.