Michael A. Gayed, CFA Profile picture
May 4 25 tweets 9 min read Read on X
I have been quiet long enough.

This is perhaps the most important thread on X ever published.

And the most powerful and impactful comic book you will ever read.

If you want to understand Ryan Cohen, GameStop, Bay, and half cash, half stock, bookmark this.

1/24🧵 Image
2/24

In the beginning, there was a small mall video game store.

It was dying.

It had massive short interest.

And a Reddit forum had had ENOUGH.

(You know where this is going.) Image
3/24

January 2021.

A man in a cat shirt named Roaring Kitty showed up.

The stock went $4 → $483 in weeks.

Hedge fund managers cried into their Bloomberg terminals.

12,000% on memes. The greatest financial event of the millennial era. Image
4/24

And then HE arrived.

Co-founded Chewy. Sold dog food for $3.35B. Now coming for the dying mall store.

The crowd chanted "PAPA COHEN."

Hodlster, holding a sign at $483: "I AM ALL IN."

(He was not, in fact, fine.) Image
5/24

For four years the strategy was unclear.

Crypto. NFTs. Then no NFTs. Then collectibles. Then crypto again.

The stock went up anyway.

Hodlster: "I don't need fundamentals I have FAITH." Image
6/24

By 2026, GameStop had $9.4 BILLION in cash.

And exactly zero idea what to do with it.

Cohen sat on top of the vault reading Sun Tzu.

This is foreshadowing. Image
7/24

Then he had The Idea.

GameStop + eBay = Amazon Killer.

(allegedly.)

Hodlster: "sir... that's just two dying companies hugging." Image
8/24

He wrote it on hotel stationery.

"Dear eBay, we will buy you for $55.5 billion. Half cash. Half stock. Other details on our website. Sincerely."

He licked the envelope.

Unsolicited. Non-binding. Confident-ish. Image
9/24

Then the math hit.

Cash: $9.4B

TD "Maybe Letter": $20B

GameStop stock: $11.9B
= $41.3B
eBay offer: $55.5B

GAP: -$14.2B (oops)

Footnote: "we will figure it out." Image
10/24

Monday morning. Squawk Box.

Andrew of Squawk: "Walk me through how you fund the deal."

Cohen, deadpan: "Half cash. Half stock."

Andrew: blinks

This goes on for SIXTEEN MINUTES. Image
11/24

Andrew: "Yes but specifically — there is a gap of about SIXTEEN BILLION dollars."

Cohen: "Yeah. Which part exactly?"

Studio: HA HA HA HA HA

Hodlster watching at home: "is this real?"

(it was real.) Image
12/24

HALF CASH.
HALF STOCK.
HALF CASH.
HALF STOCK.
HALF CASH.
HALF STOCK.

Andrew: "Sir. Please."

Cohen, sunglasses on, arms crossed, infinite patience.

A masterclass in not answering the question. Image
13/24

And then he leaned back.

Arms behind his head.

Smile of pure unbothered chaos.

"Yeah. We'll see what happens."

That was the moment the market realized.

He's actually doing this. Image
14/24

Meanwhile in San Jose.

eBay's board, surrounded by Beanie Babies and PEZ dispensers, panicking.

CFO: "They want to buy us... WITH VIBES?!"

eBay was not consulted. eBay was perplexed. Image
15/24

PLOT TWIST.

GameStop already owned 5% of eBay.

They forgot to mention it earlier.

Hodlster: "WAIT WHAT."

Quietly building. The Meme King has chips. Image
16/24

This is the famous "Highly Confident Letter" from TD Securities.

It's a yellow Post-it note.

It says: "we feel pretty good about it — the boys @ TD"

NOTE: highly confident is NOT the same as committed. Or signed. Or real. Image
17/24

Cut to Amazon HQ.

Jeff is on a beach.

Cocktail in hand.

Watching this all unfold on a tablet.

Laughing.

The actual Amazon Killer was at Cabo. Unworried. Image
18/24

Hodlster mortgaged his hamster wheel.

Put it up as collateral.

"GAMESTOP IS BUYING AMAZON. WAIT. EBAY. SAME THING. ALL IN."

The retail army mobilized. Image
19/24

The apes united.

Pitchforks made of diamond-hand emojis.

Banner: "EBAY OR DIE."

Hodlster front and center: "IF WE BUY ENOUGH GME CALLS THE DEAL FUNDS ITSELF."

(memetic finance: 0/1 attempts so far) Image
20/24

The prediction markets weighed in.

Kalshi: "GameStop completes eBay acquisition by 2026"

YES: 26%
NO: 74%
Volume: $2,143

The market gave it a 1-in-4 shot.

The market is funded by people who can't smell vibes. Image
21/24

WHAT WE LEARNED TODAY:

The Meme King has chips. He will play them.

Do not interrupt a CEO mid-mantra.

Half cash + half stock + half vibes = 1.5x belief.

The math doesn't have to work for the meme to work.

Highly Confident is a vibe, not a contract. Image
22/24

Letter from Hodlster:

"Dear Mr. Cohen,

I sold my hamster wheel for GME calls. Please complete the deal by Friday.

Yours in diamond hands,
Hodlster

P.S. Tell Andrew of Squawk I said hi." Image
23/24

COMING NEXT:

The Roaring Kitty Returns.

Plus: will TD Securities answer the phone?

Sunset over the GameStop+eBay merged castle.

The Amazon truck, still unbothered, in the distance. Image
24/24

CHARACTER STATS:

Cohen — Speed: Calm. Strength: Vibes. Special Move: Half Cash Half Stock.

Hodlster — Speed: Robinhood Latency. Special Move: Mortgage The Wheel.

Andrew of Squawk — Special Move: That Doesn't Add Up.

Read more: leadlagreport.comImage
Bonus: my team and I make these comics for KIDS too.

Your kid's actual face. Their stuffie as sidekick. A 24-page hardcover where they save the day.

No half-cash. No half-stock. Just half the price of therapy 😂

Mother's Day cutoff Thursday → capetales.com

• • •

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More from @leadlagreport

May 2
I have been quiet long enough.

This is perhaps the most important thread on X ever published.

And the most powerful and impactful comic book you will ever read.

If you want to understand the reverse carry trade, bookmark this.

Oil, Yen, Japan, and an all-star cast.

1/24🧵👇 Image
2/24

1985. Plaza Accord. Image
3/24

Meet HODLster. Image
Read 24 tweets
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2022 was the year when risk-off Treasuries failed to counter risk-on stocks as a hedge against volatility.

2026 could be the flight-to-safety trade back into Treasuries finally returns.

If I’m right, the ATAC Credit Rotation ETF $JOJO can potentially benefit.

🧵👇 (1/10) Image
First, allow me to clarify that all of my rules-based Funds are separate from my research (The Lead-Lag Report).

Rules-based means the Funds are not based on my discretionary thinking.

Tweets around my Funds ( $JOJO, $ATACX ) require compliance review and approval. (2/10)
I have seen some argue that I am ducking criticisms around my Funds.

These comments do not understand how my industry works.

This thread is meant to set the record straight on the conditions $JOJO is designed for. (3/10) Image
Read 12 tweets
Oct 6, 2025
🧵 My partners and I launched The Free Markets ETF $FMKT June 9th, and we just added Archer Aviation $ACHR to its portfolio. Why? It’s a perfect case study of a deregulation strategy in action. Trump’s regulatory rollbacks create major tailwinds for $ACHR. Here’s how. (1/10) Image
$FMKT's proprietary R2Q AI system scans policy databases in real-time to identify companies poised to benefit from regulatory shifts. Our AI flagged $ACHR given Trump’s recent executive order which impacts companies involves in drones, flying cars, and supersonic flight. (2/10) Image
Archer Aviation $ACHR isn’t just another Electric Vertical Take-Off & Landing (eVTOL) play. Their Maker aircraft (60-mile range, 130mph) is set for 2025 launch. It's in $FMKT. because the company’s positioning to capitalize on Trump’s aviation deregulation push. (3/10) Image
Read 11 tweets
Jun 10, 2025
🚨 BREAKING: Today I’m proud to announce that, along with three other entities, I’m launching The Free Markets ETF (Ticker: $FMKT), the first ETF specifically designed to capture value from deregulation—potentially one of the greatest market shifts of our generation. 🧵 (1/10) Image
What if we told you regulation costs American businesses $2.1 TRILLION annually? That’s ~$15,000 per household. As these burdens lift, companies can unlock unprecedented value. $FMKT is your vehicle to capture this transformation. (2/10) Image
Manufacturing companies spend over $50,000 PER EMPLOYEE annually on regulatory compliance. Financial services, healthcare, and energy face similar burdens. When these costs decrease, margins expand dramatically. $FMKT targets these opportunities. (3/10) Image
Read 10 tweets
Apr 28, 2025
2022 was the year when risk-off Treasuries failed to counter risk-on stocks as a hedge against volatility.

2025 could be the flight-to-safety trade back into Treasuries finally returns.

If I’m right, the ATAC Credit Rotation ETF $JOJO can potentially benefit.

🧵👇 (1/10) Image
First, allow me to clarify that all of my rules-based Funds are separate from my research (The Lead-Lag Report).

Rules-based means the Funds are not based on my discretionary thinking.

Tweets around my Funds ($JOJO, $RORO, $ATACX) require compliance review and approval. (2/10)
I have seen some argue that I am ducking criticisms around my Funds.

These comments do not understand how my industry works.

This thread is meant to set the record straight on the conditions $JOJO is designed for. (3/10) Image
Read 12 tweets
Mar 6, 2025
2022 was the year when risk-off Treasuries failed to counter risk-on stocks as a hedge against volatility.

2025 could be the flight-to-safety trade back into Treasuries finally returns.

If I’m right, the ATAC Credit Rotation ETF $JOJO can potentially benefit.

🧵👇 (1/10) Image
First, allow me to clarify that all of my rules-based Funds are separate from my research (The Lead-Lag Report).

Rules-based means the Funds are not based on my discretionary thinking.

Tweets around my Funds ( $JOJO, $RORO, $ATACX) require compliance review and approval. (2/10)
I have seen some argue that I am ducking criticisms around my Funds.

These comments do not understand how my industry works.

This thread is meant to set the record straight on the conditions $JOJO is designed for. (3/10) Image
Read 12 tweets

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