Abhash K Profile picture
πŸ’ΌVP-Marketing, Springworks (@springroleinc) 🧠 Brand Marketing ⭐️ Community 🀝 Newsletters πŸ“§ ❀️ Lifting πŸ‹πŸ½β€β™‚οΈ Coffee β˜•οΈ Tennis 🎾 Cricket 🏏
Oct 27, 2022 β€’ 49 tweets β€’ 12 min read
I work at a 220-person org that's listed as 'Best org for Remote Workers 2022' by Quartz and rated 4.6 on Glassdoor. For every 3 likes on this tweet, I'll post one tip, policy, take, example of what Springworks does to be an employee-centric organisation πŸ™ŒπŸ½ 1/ Whenever I speak to founders/HR/People Ops from orgs that are looking to set policies, I see them focus on 'what if the policy is misused'. At Springworks, we don't focus on bottom 5% behaviour. We lead with trust - policies are made with the best employees in mind
Jan 25, 2022 β€’ 9 tweets β€’ 5 min read
Hey Twitter πŸ‘‹πŸ½

Excited + (slightly) nervous as I launch the Founding Cohort of my 5-week, live SaaS Brand Marketing course today πŸ€“

- to help folks break into SaaS Brand Marketing
- to upskill generalist marketers into SaaS Brand Marketing specialists

A thread on the 5W1HπŸ‘‡πŸ½ WHY?

India's startup talent pool is shockingly small, and as more startups now make the 1-10-100 journey, hiring has become a struggle 😰

I see my SaaS Marketing leader peers' struggle with hiring every. single. day
Jan 24, 2022 β€’ 13 tweets β€’ 3 min read
Anyone who's telling you otherwise (ref: image) is probably just plain lying or trying to sell you something. Here's what you can expect at your first Marketing role at an early-stage startup πŸ§΅πŸ‘‡πŸ½ Image 1️⃣ You'll not be doing what the JD says.

You'll probably be dipping your toes into a bit of everything - SEO (probably yes); copywriting - emails/website/social (probably yes); reporting metrics (100%, a lot of); content marketing (high likelihood), launching stuff + more...
Sep 21, 2021 β€’ 10 tweets β€’ 6 min read
%age of people on earth who know how to code = 0.5% πŸ€”

The majority don’t have the ability to create software or solve their own problems with code. #nocode democratizes software dev to empower a new wave of makers.

Here are the major no-code tools you should be aware of πŸ§΅πŸ‘‡ carrd.co - simple, responsive 1-page landers/sites
webflow.com - for more sophisticated, professional, custom websites
glideapps.com - Progressive Web Apps (PWAs) using Sheets
adalo.com - for native apps
+πŸ‘‡
May 3, 2021 β€’ 16 tweets β€’ 3 min read
Got my first vaccine dose today πŸ™πŸ»πŸ™πŸ»
Here's my detailed experience and tips on "How to get a vaccine" (Bengaluru edition) 🧡
There's a process to getting a slot and it does involve some luck. Hope this thread helps πŸ‘‡πŸ‘‡ Step 1: Log into the CoWIN portal and hit schedule. You should be ready to go here. (so keep refreshing your login every 5 mins)
Step 2: Go to findslot.in. Select Karnataka and district as BBMP. This shows real-time availability of slots. Keep checking every 30 secs.
Sep 9, 2020 β€’ 22 tweets β€’ 4 min read
Facebook reminded me I wrote this 4 years ago in 2016! Reproducing it in this πŸ§΅πŸ‘‡

I was part of Byju's Classes back in 2012. It was a CAT prep co, hence 'Classes'.

The focus had just begun on IAS and JEE categories. There was no app strategy in sight at this point.

+ I was employee no. 20-something. I joined when it was just a one-office operation, the one opposite Forum Mall in Koramangala, next to the Bosch office.

(I believe you can still see an old hoarding there even today)

+
Sep 8, 2020 β€’ 12 tweets β€’ 2 min read
On finding a hobby, pursuing it with a purpose, getting really good at it πŸ› 

A nugget of G.O.L.D from Reddit I rediscovered today!
πŸ‘‡ 🧡

"The scariest thing about getting older isn't ageing. It's watching all the possibilities life had when you were younger start to decay.

+ Virtually every day you'll be hit with the question, "So this is it, huh?" and the sickening realization that you understand people who commit suicide more and more with each passing day. Life takes on an increasingly meaningless and tedious feeling as you get into your 30s.

+
Jul 20, 2020 β€’ 8 tweets β€’ 4 min read
A TREASURE TROVE OF BOOKMARKABLE LINKS

- essays w/ timeless ideas
- lost interviews
- excellent memos
- remarkable notes

A thread on invaluable resources and sources of wisdom I've come across over time or my LINDY library (as @george__mack'd call it)πŸ‘‡

+ Quotidiana: an online compendium of 420 public-domain essays >> essays.quotidiana.org

Essays on everyday, commonplace things; they're mostly old and somewhat forgotten. Use this as a starting point for finding timeless ideas
Jul 14, 2020 β€’ 10 tweets β€’ 4 min read
If you're young, just started your career, and are confused about what you're doing, here's my story from 7.5 years ago.

After quitting my first job at BYJUs in 2013, I decided to take a 1-yr break to figure out 'what next'. To survive in B'luru, I did a bunch of odd jobs πŸ‘‡

+ πŸ“ started tutoring a couple of French kids at a nearby apartment in the evenings; grew to 4 via WoM πŸ˜‡

πŸš€ helped an ex-colleague get his offline coaching biz off the ground on weekends

✍ started freelance writing; my first article was for @trakin, went viral acc. to @8ap)

+