I got a podcast. I share tips from it on LinkedIn👇
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Jan 12, 2023 • 19 tweets • 5 min read
Hotjar got to $19M ARR in 5 years with ZERO venture funding.
Successful #ProductLedGrowth relies on scalable, low-acquisition-cost channels.
Want to know their secret?
Insanely good SEO.
THREAD: @hotjar's SEO strategy: +47% in traffic and +20% signups in the last 2 years.
In the last 2 years, Hotjar 5x'd from 20 monthly blog posts to 100.
Every article was carefully crafted with 5 steps:
1. In-depth customer research 2. Funnels that grab readers 3. UI that drives conversion 4. Strategic backlinking 5. Double down on successes
Let's dig in 👇
Jan 9, 2023 • 18 tweets • 5 min read
5 examples of programmatic SEO in action 👇
(This is how you create 1,000s of pages in minutes)
Firstly, what is programmatic SEO?
“The strategy of publishing unique, high-quality pages at scale using a template and a database”
Let's break down how this works
💫 Examples from TripAdvisor, Zapier, Semrush, UserPilot, and NomadList 💫
Nov 30, 2022 • 23 tweets • 6 min read
Pre-IPO @mondaydotcom dramatically scaled their content production.
I'm talking over 125 new blog posts per month. 1,000 that year.
#moatbuilding paid off. The traffic growth was stoopid good.
And the story behind the scale is an operational masterpiece.
Buckle up peeps. 💙💛
So...results.
🙌 The headline: 100K to 1.2M monthly organic visitors
🕵️ Subheaders:
• Top 1 for "Project Management Software" (51K Monthly Searches)
• Top 3 for "Project Management" (300K Monthly Searches)
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