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James Brockbank Profile picture
James Brockbank
@BrockbankJames
MD of @digitaloftuk, a multi-award winning SEO & Digital PR agency. Proud dad. #SEO geek! Search Engine Journal & SEMrush writer.
Dec 8, 2023 • 23 tweets • 4 min read
If I had 3 to 6 months to show significant growth via SEO for an existing site, here’s where I’d focus my efforts…

A 🧵 about SEO prioritisation.

👇 💰 First of all, I want to define what success looks like.

By knowing what success means in $, I can take average conversion rate and AOV to calculate the uplift in traffic needed to achieve these results.

Working backwards here is so important.
Dec 5, 2023 • 14 tweets • 2 min read
This is one of the most important SEO articles there is out there right now 👇

Here’s a quick 🧵 that rounds up the most important things you need to know from it… “The IS Score is Google’s primary top-level metric of Search quality. That score is computed from search quality rater rankings. It is “an approximation of user utility.””
Dec 1, 2023 • 17 tweets • 3 min read
Are you missing any of these simple ways to demonstrate E-E-A-T?

A 🧵 of 12 of the most common opportunities I see when auditing sites… 1. Make it clear who is behind the content on your site.

I still see so many sites with blog or guide content that doesn’t show who the author is on the page.
May 12, 2023 • 16 tweets • 6 min read
If your content (posts, pages, categories) isn't ranking at the top of the SERPs, do these things to try and figure out why...

A 🧵 about finding the real issues that are holding your site back.

👇 1. Has your site earned the right to rank at all?

If your site's not ranking for anything, the isn't related to a specific page, but a sitewide issue.

Often, it's time. Brand new sites can take months to start to rank.

If this is you, keep going. You've got this.
May 11, 2023 • 8 tweets • 12 min read
The fundamentals of SEO can be broken down into a few things.

Get these right and you'll see growth.

Don't overcomplicate your approach and focus on advanced tactics unless you've got the basics sorted first.

🚀 1. Keyword research

Too often, content is published without taking the time to do proper keyword research.

Use tools like @semrush, @ahrefs or @keywordtoolio to find what people are searching for.

Then run these keywords through @keywordinsights to cluster them.
Jan 21, 2023 • 6 tweets • 3 min read
I’ve spent the last few weeks working out where we can bring GPT-3 / ChatGPT into our #SEO and #digitalPR workflows at @digitaloftuk.

Here’s just a few simple ways we’re already (or soon will be) using it.

👇 💡Writing meta descriptions.

Nobody really likes writing meta descriptions, especially in bulk.

We use @airtable to house content roadmaps, and I hooked up @OpenAI with @data_fetcher to write meta descriptions from a prompt based on the page content.

👇
Mar 18, 2020 • 4 tweets • 1 min read
Be everything you can to your clients at the moment and they’ll stand by you all they can. Help them adapt to the current climate and be more than just a supplier; be a friend and, most of all, listen. I’ve had a few calls today and a lot conversation wasn’t about campaigns... Rather, listening to the challenges we’re all facing at the moment and sharing thoughts on solutions. I’m not a HR guy, but I listened to a client’s worries over staff who can’t really work from home wanting to do so. Even if you don’t have answers, talking helps!