Writing about health tech, careers and writing. Eye surgeon in London & clinical product manager @ufoniahealth, Made @stinterview.
Nov 2, 2021 • 27 tweets • 9 min read
With >1M blog readers a year, @Julian Shapiro has figured out how to engineer successful blog posts.
I attended an unrecorded, one-off Writing Masterclass today hosted by Julian. If you missed it:
THREAD: 12 mind-blowing lessons from Julian's Writing Masterclass:
1/ Good writing is actually only 25% Story and 5% Style. 70% of it is Novelty.
"People read for novelty and story. And the story is optional."
Great work is about new or surprising ideas at its core. The novelty is the "meat" of the writing.
Nov 1, 2021 • 12 tweets • 4 min read
📝 I've gone from never publishing online, to publishing over 8000 words in 20 atomic essays in 20 days.
💎 Here are 7 unexpected lessons I've learned from my journey. #ship30for30@nicolascole77@dickiebush1/ 📢 Publishing daily is the antidote to perfectionism I didn't even know I had.
I never noticed how loud my inner critic was until I had to publish something every day.
The critic never stops, but I'm starting to learn when to ignore it.
