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Frank Luntz Profile picture
Frank Luntz
@FrankLuntz
I’ll show you what Americans really think with data, facts, and the occasional meme. 📊
4 subscribers
Mar 17 • 4 tweets • 2 min read
I have never seen the national Democratic Party in such chaos and confusion. 

Whether it's childish stunts on the floor of Congress or performance art with their fake town halls, there is nothing authentic or compelling about their message, their tactics, or their delivery. Example: The public is fed up with government waste.

Accept it. Acknowledge it. Embrace it… Then tell people how you can "prevent" that waste "more effectively" than the other guys.

Those are words that work.
But telling people that waste doesn't exist will get you nowhere.
Jul 14, 2024 • 4 tweets • 1 min read
I’m getting swamped by emails from reporters and officials asking how the Trump assassination attempt will affect the election, so here’s my response: 🧵 Saturday’s shooting in Pennsylvania will still have a huge impact Election Day.

It will guarantee that every Trump supporter now will be a Trump voter in November.  Trump's voters are energized, Biden's voters are demoralized.
Sep 19, 2022 • 7 tweets • 4 min read
I’ve never seen so many people so quiet and respectful.

This truly is a country in mourning. #QueenElizabeth 🇬🇧 In the background is the home of Prince Charles until 10 days ago.
Sep 18, 2022 • 5 tweets • 2 min read
With classes now underway, it's time to explain why public schools have lost so many students – and why so many students took gap years rather than be "taught" online… (1/x)

k12dive.com/news/public-sc… The reason is simple: Parents who actually observed their kids’ classes for the first time were shocked to find what their children were (not) learning and said "ENOUGH!"

It happened nationwide, and it’s far from over. (2/x)

pbs.org/newshour/educa…
Jun 10, 2022 • 12 tweets • 5 min read
CBS calls it the “Capitol Assault Hearings.”

NBC calls it “the January 6th hearings.”

ABC calls it the “Attack on the Capitol.”

These banners at the bottom of the screen make a difference in how people perceive the information. #January6th It took 9 minutes for the hearing to show something other than a politician delivering a teleprompter speech.

That’s too long.

I have 10 students watching with me… And they aren’t watching anymore. They’re more interested in talking to each other than watching the screen.
Jun 9, 2022 • 5 tweets • 2 min read
If you compare U.S. gun deaths to all countries, we’re nowhere near the top. (That list is led by El Salvador, Venezuela, and Guatemala.)

If you compare U.S. gun deaths to high-income nations, we’re at the top by a country mile: healthdata.org/acting-data/gu… If you name your podcast “BASED,” you should at least be competent at reporting relevant context.
Feb 28, 2022 • 5 tweets • 2 min read
I conducted a nationwide research study of Ukrainians with @PremiseData just days before the Russian invasion.

The results (like the invasion that has followed) are staggering.

Three examples… 🧵 @premisedata 1.) 65% of Ukrainians want the U.S. to be Ukraine's primary military and economic partner.

Just 12% chose Russia.
Feb 27, 2022 • 4 tweets • 4 min read
The Russians now control Chernobyl.

These are my photographs from 3 years ago. This is what they did to that city. The city is a true ghost town.

The people who lived there back then are all dead, poisoned by nuclear contamination.

The Russians told the world that there was no issue… They lied then, and they are lying now.
Feb 7, 2022 • 5 tweets • 3 min read
Every CEO you see now talks about being “inclusive” and treating their employees better – but people don’t believe most of them.

However, my focus group co-hosted with ConversateLab.com felt that @GM CEO Mary Barra (@mtbarra) was genuine. 🗣 “What advise would you give CEOs to keep employees from quitting?”

ConversateLab.com got to the biggest point of all during our focus group with Americans who changed jobs over the pandemic.
Dec 15, 2021 • 81 tweets • 39 min read
At the end of each year, I think about my successes, my failures, and what I could’ve done better.

I will present these #LuntzLifeLessons over the next 10 days to encourage the thoughtful conversation and respectful reflection we all want, need, and deserve. This #LuntzLifeLessons thread is dedicated to my students all across the globe. You have made my life meaningful and purposeful, and I should at least try to do the same for you.

But since this is Twitter instead of a classroom, all lessons will be taught with memes. 😆 Image
Oct 11, 2021 • 4 tweets • 2 min read
This should be the top story in American media right now, because its effects will be felt by all Americans. This will affect Americans’ lives a lot more than the latest White House tell-all book.

News media need to prioritize it.
Jul 23, 2021 • 7 tweets • 4 min read
On Wednesday night, I hosted a focus group with 20 Americans who still haven’t gotten vaccinated.

But one participant changed her mind after another one said vaccines “haven’t been proved to prevent infection, they just reduce your symptoms.” (i.e. Keep you out of the hospital.) I know @seanhannity has backtracked on his pro-vaccine comments from Tuesday night, but his original comments weren’t very convincing to vaccine-hesitant Americans either.

“That seemed like a statement he had to read due to bad publicity.”
Apr 20, 2021 • 5 tweets • 3 min read
I hosted a follow-up group with Republican voters who were still hesitant about the COVID vaccine.

Their most common reason: “We don’t know the long-term side effects.”

👉🏻 wapo.st/2RP3aLI My focus group of vaccine-hesitant voters say the media is making COVID information more confusing.

“If you put on CNN and Fox News, you’ll get completely contradictory information."
Mar 15, 2021 • 7 tweets • 4 min read
Over the weekend, the @deBeaumontFndtn and I hosted a focus group with 20 vaccine-hesitant Trump voters.

Nearly all said they had more fears about the COVID vaccine than they did about COVID.

👉🏻 wapo.st/38IslFk Much of the group’s doubt toward the COVID vaccine comes from the overall politicization of the pandemic.

“If you want us to ‘trust the science,’ then politics have to be taken out of it.”
Jan 20, 2021 • 6 tweets • 3 min read
On the eve of the #Inauguration, I held a focus group of ½ Biden voters and ½ Trump voters.

Here are some words they used to describe America right now:

• “Seeking solutions”
• “Divided”
• “Deceased”

Things escalated quickly from there… 𝗪𝗵𝗮𝘁 𝗜 𝘀𝗮𝗶𝗱:
I hosted a focus group last night

𝗪𝗵𝗮𝘁 𝗜 𝗺𝗲𝗮𝗻𝘁:
It went completely off the rails.
Jan 19, 2021 • 5 tweets • 2 min read
Last night, I hosted a virtual focus group with 14 Trump voters.

First, I asked them who they think won the election – then I asked them where they get their news from. “When I went to bed, we were up in Pennsylvania. When I woke up, 900k votes all of a sudden went to Biden? It doesn’t make sense.”

I asked my focus group of Trump voters why they think the 2020 election was “rigged.”
Jan 15, 2021 • 6 tweets • 3 min read
My focus group last night was lit, as the children say.

First up: I asked participants for 1 word to describe the news media. (“Emissaries of Satan” counts as 1 phrase.) “Fox has become one of them.”

My focus group of Trump voters now considers Fox News no different from the “hard left” media.
Jan 12, 2021 • 6 tweets • 2 min read
𝟲𝟱% of Trump voters say they are angry with the U.S. political system.

𝟲𝟲% say they have little or no trust in the leaders who govern in Washington. Image Which media outlets do Trump supporters trust the 𝗺𝗼𝘀𝘁?
𝟭. Sean Hannity
𝟮. Tucker Carlson
𝟯. Rush Libaugh

Which media outlets do they trust the 𝗹𝗲𝗮𝘀𝘁?
𝟭. CNN
𝟮. MSNBC
𝟯. Fox News Image
Jan 11, 2021 • 12 tweets • 4 min read
Over the weekend, I did a poll of Trump voters after the storming of the U.S. Capitol.

I asked them what was the greatest threat to America’s security. Their top responses:

• Socialism: 𝟭𝟲%
• The Radical Left: 𝟭𝟱%
• Fake News Media: 𝟭𝟱%

More findings in this thread… Image I asked 800 Trump voters about the 2020 election.

• 78% agree with Trump’s claims that it was “stolen.”

• 67% believe if you count the votes “accurately and fairly,” Trump would win.

Respondents were weighted to reflect the Trump electorate by age, gender, ethnicity and edu. Image
Jan 6, 2021 • 8 tweets • 3 min read
I was critical of Democrats in 2016 for whining after Trump’s win.

I am critical today of Republicans for whining after Trump’s defeat. If you opposed Democratic ugliness in 2016, you need to oppose Republican ugliness today.
Jan 4, 2021 • 4 tweets • 2 min read
Both Loeffler and Perdue can win tomorrow’s #Georgia Senate runoffs.

But it’ll require good GOP turnout and minimal meddling from Lin Wood. Right now in #Georgia, there are election signs everywhere – I’m seeing about 10 Democratic signs for every GOP sign.

Of course, as we saw in November, signs don’t vote. Image