- Your Guide to GA4 Profile picture
Your guide to Google Analytics 4. Walkthrough, step-by-step tutorials, actionable tips, insights - soon to be added more. Ask us about #GA4
Dec 6, 2023 6 tweets 2 min read
Do Paid Search and PPC refer to the same thing?🧐

The answer is no. Paid search is generated from all paid #ads campaigns on search engines like Google, Bing, and Yahoo.

#PPC (pay-per-click) is a broader term in which advertisers pay a cost only when their ads is clicked. PPC is NOT limited to search engines; Facebook Ads, Instagram Ads, and Display Ads are also examples.

While PPC is a subset of paid search, PPC covers a wide range of online #advertising platforms.
Nov 27, 2023 4 tweets 1 min read
📊📩 Exciting news for all analytics enthusiasts out there! Google Analytics 4 introduces a new feature: scheduled reports sent directly to your email at your chosen interval.

Let's dive into the details. Image We've been manually generating reports to monitor performance. Now, your reports can come to you on a quarterly, monthly, weekly, or daily basis.

⏰ You can schedule up to 50 standard and custom reports to be emailed regularly, keeping everyone in the loop effortlessly.
Nov 12, 2023 6 tweets 2 min read
Sometimes it may look like people just appear on your website out of nowhere.

You just need to know the secrets of direct traffic.

Not all direct traffic is bad, but managing it is crucial. 🤔 🔍 What is Direct Traffic in GA4?

Let's say you open a website by typing its URL directly into the browser. 🖥️ That's a classic case of direct traffic.

Direct traffic happens when users land on your page without a referral source leading back to any other site.
Oct 23, 2023 4 tweets 2 min read
🚪Let's talk exit pages in GA4!

👋 Imagine this: A user lands on your blog, reads a post, checks out a product, and then... they're gone. That last page they visited? It's your exit page!

👀 But how do you find your exit pages in #GA4? Standard reports won't spill the beans, so it's time to get custom. Create your own #exitpage report to spot underperforming pages, and more.

🎯 On the GA4 panel, follow the exit pages using the exit metric. Every time a page ends a session, the exit metric goes up by 1. Image
Dec 7, 2022 5 tweets 3 min read
🚧Now and then, it's necessary to take a step back with the #GoogleAnalytics4 Lifecycle report & optimize your conversion funnel to its top form.

Get answers for all your funnel questions & user behaviour + #GA4 reports about demographic data, events, and conversions.🚀 #Acquisition reports show where your traffic originates and how users land on your website.

✅Users, where do new ones come from? The results are based on the first user.

#TrafficAcquisition is where you find the source of the new sessions. The results > are based on session.
Nov 30, 2022 5 tweets 4 min read
While the world is caught up in the incredible features of #GA4, it's completely normal to overlook specific differences that make it so.

The ultimate breakdown of #GoogleAnalytics4 vs #UniversalAnalytics, by your new ultimate guide to GA4.

🚀Here it goes! 📊Different Data Models
#GA4 uses an event-based data model as opposed to UA's hit-type one.

📒Reporting Interface
#UniversalAnalytics had more reports, yes, but with #GoogleAnalytics4 you can customize your reports with all your favourite metrics. Universal Analytics vs Goog...