I get asked a lot how to hire writers & copywriters.
Here's my 9 part (idiot-proof) framework for hiring ANY writer
1/ You get what you pay for.
This is true with practically any hire, but writers/creators it's law.
You can find diamonds in the rough, but you gotta be lucky.
Good talent has a price.
(This goes for hourly rates too.)
May 11, 2021 • 16 tweets • 4 min read
Possibly the best lecture on public speaking:
Given by Patrick Winston, AI professor at @MIT and founder MIT’s of Media Lab.
The lecture “How to speak” is a 40-year tradition of his.
40-years of distilled speaking advice. It blew my mind.
Here’s the cheatsheet 👇
1/Quality of your talk function.
(It's MIT, they think in functions.)
Function of how much knowledge you have, how much you practiced with that knowledge, and your inherent talent.
Talent is the smallest part.
Apr 29, 2021 • 13 tweets • 6 min read
When 1m people read your newsletter, you learn what works and what doesn't.
I've been involved in several @thehustle newsletter redesigns.
Here's my framework for newsletter design 👇
First, the set up:
✅ 600px body width
✅ NO background color
✅ Black font, Arial. Don’t get fancy
✅ One column.
That’s it.
Simple is better, because simple is legible. And this will look good on many screens without much fiddlin'
Apr 20, 2021 • 18 tweets • 2 min read
I can't think of a more complete master class in "writing to sell" than this.
3 minutes to read, and I guarantee your next copy will be better.
Joseph Sugarman's 15 Axioms to great copywriting 🧵
1/ Copywriting is a mental process which reflect the sum of all your experiences, specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service.
Apr 13, 2021 • 13 tweets • 3 min read
I told folks I spend 61 minutes on each ad -- I lied (a little)
Sometimes this one sentence can take that long: The Headline
Headlines are read 5X more than body copy, and only 10% will read past them
It MUST be good
Fortunately for you, I'm lazy. So, I cheat.
Here’s how👇
*Disclaimer* These tips are for ad headlines, not SEO
Writing headlines for Google is different.
IMO it kinda ruins the art, so if you’re looking for SEO-friendly tips, this ain’t them.
What this IS: A framework to write headlines that attract humans not machines.