Chrome is used by 2.65 BILLION people.

That's ~56% of all internet users. You're probably one of them.

95% of my job is done inside Chrome. So a few years back, I learned 6 hotkeys to use Chrome FASTER.

Here they are 👇 1. ⌘+W

Close active tab.

80% of my tabs are left open because hitting the close "x" is too hard.

How well do you know your audience?

Audience surveys are VITAL.

Advertisers and partners will ask for details on your readers. If you don't have good data, you're losing $$$

Here's my dummy-guide to a reader survey 👇

(Spoiler: I'm giving you MY template FREE) First, some basics I get asked a lot:

1/ What survey tool should I use.

I'll keep this simple.

Use Google Forms

Others like @SurveyMonkey or @typeform are slick, but Google Forms is free, fast, and good enough.

Must-have marketer skill: Web Scraping

You can do it in Google Sheets.

Scrape links, tables, emails, social handles. ANYTHING in a sheet.

Here's the 2-minute tweet-torial 👇 The function to know: =IMPORTXML()

This pulls in structured data from a URL.

Data like CSV, RSS, XML, HTML.

For scraping a webpage, we're working with XML or xpaths

Q: Why does every newsletter signup page look the same?

A: Because it just works.

Here's the full breakdown on The ULTIMATE newsletter landing page 👇 "WTF are we talking about?"

I shared this page a few weeks back.

It's my take on the ultimate, generic newsletter landing page. It's designed for signups and only signups.

The Hustle grew to 1.5M subscribers with a page like this. EVERY subscriber went to this page FIRST.

David Ogilvy founded @Ogilvy in 1948 - a leader in advertising during the heyday of Madison Avenue shops

In his book, Ogilvy on Advertising, he made 13 ad industry predictions.

This was published in 1983. He nailed some, laughably botched a few.

See all 13 👇 1/ The quality of research will improve, and this will generate [more] knowledge as to what works and what doesn't.

✅ *cough* All of Twitter *cough*

Steal these 9 copy formulas guaranteed to create action 👇 1/ Act Now

AKA Urgency. Create urgency around the action/product.

Expiring deals, limited supply, or impending deadline.

This is like copywriting duct-tape. Example, an expiring deal can compensate for bad copy.

(📷 Dig this example of urgency in product from @typefullyapp)

In my time at @TheHustle, we've hired dozens of writers.

Some work out, and some are @TrungTPhan.

I get asked a lot how to hire writers & copywriters.

Here's my 9 part (idiot-proof) framework for hiring ANY writer 1/ You get what you pay for.

This is true with practically any hire, but writers/creators it's law.

You can find diamonds in the rough, but you gotta be lucky.

Good talent has a price.

(This goes for hourly rates too.)

Possibly the best lecture on public speaking:

Given by Patrick Winston, AI professor at @MIT and founder MIT’s of Media Lab.

The lecture “How to speak” is a 40-year tradition of his.

40-years of distilled speaking advice. It blew my mind.

Here’s the cheatsheet 👇 1/Quality of your talk function.

(It's MIT, they think in functions.)

Function of how much knowledge you have, how much you practiced with that knowledge, and your inherent talent.

Talent is the smallest part.

When 1m people read your newsletter, you learn what works and what doesn't.

I've been involved in several @thehustle newsletter redesigns.

Here's my framework for newsletter design 👇 First, the set up:

✅ 600px body width
✅ NO background color
✅ Black font, Arial. Don’t get fancy
✅ One column.

That’s it.

Simple is better, because simple is legible. And this will look good on many screens without much fiddlin'

I can't think of a more complete master class in "writing to sell" than this.

3 minutes to read, and I guarantee your next copy will be better.

Joseph Sugarman's 15 Axioms to great copywriting 🧵 1/ Copywriting is a mental process which reflect the sum of all your experiences, specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service.

I told folks I spend 61 minutes on each ad -- I lied (a little)

Sometimes this one sentence can take that long: The Headline

Headlines are read 5X more than body copy, and only 10% will read past them

It MUST be good

Fortunately for you, I'm lazy. So, I cheat.

Here’s how👇 *Disclaimer* These tips are for ad headlines, not SEO

Writing headlines for Google is different.

IMO it kinda ruins the art, so if you’re looking for SEO-friendly tips, this ain’t them.

What this IS: A framework to write headlines that attract humans not machines.

Great writing can be fast.

I’ve written 1,007 ads for @thehustle

That’s in the ballpark of 250 different startups. At 150 words an ad, it's a LOT of writing.

You learn to write fast.

Here's my framework for writing a great ad in 61 minutes w/minimal effort 👇 1/ Do your research - 10 minutes

We collect briefs from our ad clients. The who, what, why, stuff

NEVER read that first.

Clients tell the story they want to hear. It’s not always reality.

Start with a google search. Search results reveal a lot about them and competitors.

Friday biz hole: Let’s talk Kegs

Might be the wildest business sectors I’ve researched.

Tariffs, Keg Pools, and Planet Fitness.

The business of getting beer from brewery to tap is CoMpLiCaTedD.

Take a sip 👇 There is (famously) only one company in the U.S. that makes kegs

American Keg Company based in Pottstown, Penn

They were in the spotlight in 2018 over tariffs

We all know: @beeple sold an #NFT for $69M

What we don’t know: Who bought it?

A journalist may have uncovered the identity of the buyer.

Get this: It’s not their first time paying 7-figures for an NFT

And there's a virtual museum involved.

Full Story 👇 1/Everydays for $69M

Last week, Beeple sold his artwork “Everydays” for $69M during an auction.

The top bidder paid in ETH, and outbid the BitTorrent CEO @justinsuntron by $250k at the last minute.

The bidder’s name: @MetaKovan

Landing spaceships in one piece is HARD.

I went down a rabbit-hole to understand why the @SpaceX Starship "belly flops" to land.

It's all about speed...

Here’s the 90-second answer 👇 1/Starship is not a booster rocket like Falcon

Starship is designed to return to Earth from orbit (really important)

That’s different from the Falcon boosters.

They’re job is to lift a payload high into the atmosphere, so another stage can take over.

Coupang, "The Amazon of South Korea" went public last week.

It was the largest IPO of 2021 to date.

Folks are quick to compare Coupang to Amazon.

So is buying $CPNG today, like buying Amazon in 1997?

The details $CPNG 👇 1/ First a little about Coupang

In South Korea there is no Amazon

There’s Coupang.

They specialize in “rocket delivery” It’s crazy fast.

99.6% of orders are delivered in 24hrs