Introducing ✨@keywordscale, an SEO topical map app that uses a sophisticated AI pipeline. It's simple: you provide a URL, and you receive:

⚡️An interactive Topical map
⚡️A Topical density/Topical authority score
⚡️A Personalized SEO Strategy
⚡️Isolated Topical maps It delivers an actionable overview and detailed steps on how to reverse engineer any website's SEO plan, regardless of its size.

It's neither overcomplicated for the sake of looking smart nor too simple to be useful.

It's ACTIONABLE.

SEO analysis 101:
-Segment a website into clusters and track your performance.

Forget about:
-Useless tools
-Vanity metrics
-Fancy graphs
-Theories

The first steps to analyze websites (the right way) 🧵 Divide pages into sections and start looking for the query count and impressions for each topic.

Why?

Because Google will only rank you for many queries if it believes you are a relevant source.

Let's face it; SEO is not easy, even if you have the most advanced tech stack.

that's simply because nothing can replace the human experience.

let me show you how I'm creating strategies and audits (that best AI technology can't do) 🧵 First, you need to audit the activities before traffic growth to understand what's working.

This applies to your website and competitors.

Don't follow some absolute statements like "you should publish 30 articles a month"

That's because no advice works for all niches.

Almost %80 of #SEO strategies are based on ranking blog pages.

The results? poor decisions with no benefit in terms of revenues.

even the most advanced technical SEO checklist won't help you in such a case.

This Thread will help you to get sustainable traffic using on data 🧵 honestly, it's quite embarrassing if you choose some tools over GSC just because "this is how our agency works"

then you'll face the long-term consequences.

To avoid such a situation, you need to know where you should look for legitimate insights

but how?

Money pages aren't performing well in search results? Perhaps it shows up for informational queries.

You should assess your strategy when you have decent traffic but poor conversion rates.

GSC and GA can give you the whole picture in such a situation

🧵 First, check out Google's index.

If the transactional pages are in the index, start there; if not, create a new page and send traffic there.

You may view the number of times the Googlebot viewed these URLs by adding the log file to your view.

Google updates hit nearly 82% of the websites that I audited recently.

The reasons differ, but typically it's the result of content decay and an unorganized website structure.

What should you do if you notice a recent decline in traffic?

Read this step-by-step thread 🧵 Start by looking at both GSC and Bing Webmaster Tools to see if the graph is down on both.

If only Google's graph is down for a long period, then it's likely to be a hit from a recent update.

How do you distinguish between hits and seasonal effects?

I tried all the E-A-T tips back in the day but didn't get any promising results.

That's why I like to play more long-term.

I've made a list of observations from big sites on how they approach E-E-A-T 🧵 (New ideas only) Disclaimer: It makes no difference how many best practices you employ if your brand lacks experts (or even tries to look like an expert).

We need a bit of fresh air to get ideas flowing more clearly and avoid shady practices.

When I was an SEO beginner, I used to go to GSC and sort by clicks/impressions.

When I had intermediate experience, I used to add related queries in the intros/first headings.

I do this now as an expert (resources provided) ⬇️ 1. Cluster the data

Clustering helps me divide a website into different topics.

Then check the SEO metrics for each topic.

For instance, instead of just looking at the overall number of clicks over time, you can check the total number of clicks that each topic is generating.

SEO Case Study in the Loans Niche

This website ranks for over 1 million keywords and generates hundreds of affiliate leads each month.

It's been 2.5 years now since I launched this website.

This thread will be my longest thread so far.

🧵 Here's the full journey: Disclaimer: I can't go through all the variables in this case study, and traffic alone means nothing if you can't monetize it smartly.

It is extremely difficult to achieve 110K organic monthly traffic for a finance website.

Unless you know what you're doing.

SEO reporting is one of the toughest skills to master for a handful of reasons.

You should determine the technology, metrics, and audience.

This thread is all you need to read.

I spent 30 days programming this dashboard to have the essential SEO metrics 🧵 1. Google’s and Bing’s performance

Let’s start with Google’s and Bing’s traffic, impressions, and CTR.

Why?

To confirm if you got hit by a Google update.

The best part is that you can get the specific months that you want when you interact with the slider above.

According to SEJ, featured snippets are most likely to be:

-List: 47%
-Paragraph: 44%
-Video: 20%
-Table: 19%

So how should you optimize your pages for such an opportunity?

A Step-by-step process to hunt your next featured snippet and People Also Ask
🧵 First, analyze the current featured snippets every time you do SERP analysis.

It's an easy way to understand the search intent.

How should you analyze the featured snippets?

Keywords are business assets.

The better you choose your keywords, the more revenue your website can make.

You should stand out from the crowd and differentiate yourself for better visibility.

The 5 main pillars of keyword research are:

🧵 1. Connect your keywords.
2. Align Business Objectives With Target Keywords
3. Avoid Depending On Tools Too Much
4. Check Your Sales Team for ideas
5. Use The Related Queries From Google Search Console

Here is a breakdown of each one:

What's the first step of any SEO strategy?

➡️ Doing actionable website audit.

Legitimate audits are not:

→ Data dumps from external tools.
→Theoretical.
→Cheap.

Here is a better way to do it with less stress on the industry's jargon 🧵 The required tools to do this job are:

-Crawler/Scraper (Screaming Frog or Advertools)
-GSC API.
-NLP (Dandelion or TextRazor)
-Database (BigQuery or Airtable)
- Report maker (Dash or Tableau)

Feel free to

Topical authority != Content velocity.

This concept is misused by some folks. Just use real-world examples to ensure you understand it.

Here are some facts (and examples) concerning topical authority 🧵

Read time: 4 minutes Topical authority corresponds with topical coverage.

The more information you provide and the different perspectives you take on a subject, the higher your topical authority score.

Only one piece of false information can jeopardize your credibility.

Do you want to make your own niche websites?

Recently, big websites have started removing product review pages since they know the consequences.

Then ignore the hype that "niche sites are easy, just publish a lot!"

You should be aware of this 🧵

(Read time: 3 mins) Start with planning.

I plan everything, from internal links to affiliate products, in an organized way.

This can help you avoid becoming overwhelmed at some point during growth.

I switched from Google Sheets to Airtable 2 months ago.

It was a game-changer!

I successfully built Topical clusters, managed my writers' flow, and planned internal links with an easy Airtable Base.

In this thread, I'll explain each view so you can do something similar 🧵 The Airtable base consists of the following views:

- Articles
- Plan Periods
- Due Dates
- Keywords
- Internal Links
- Products

I'm going to explain each one in the following tweets:

The quickest way to excel at SEO is to:

-Position yourself in a specific niche.
-Know what's working and what's not.

How would you approach a test to see which SEO activity yields good results?

Here's all you need in this thread 🧵

(Read time: 4 mins) Disclaimer: The goal of testing is to know the quality standards of your niche, not to manipulate Google.

By quality standards, I mean answering questions like:

-What type of content is considered quality?
-What is the best type of backlink or the most popular?

Article engineering is one of the most underrated SEO skills.

I used to struggle with headings' positions and ending the article.

Then I mastered this simple concept.

Want to know how? Keep reading.
(Read time: 3 mins) Article/page engineering It's about structuring your blog post headings and information in the best hierarchical way.

Not only that, but you should have a sense of when you should end the article.

SEO competitor analysis is not straightforward. The end goal is to know what they're doing right and imitate it.

I'm against replicating other websites, as you forget the value proposition.

When conducting a competitor analysis, follow these steps:
(Read time: 3 mins) You already know the basics:

-Target your competitors' keywords and backlinks.

That's cool, but everybody does that, so it lost its power.

It's nice to see some SEOs argue whether HTML is a ranking factor.

Even though that means nothing, they don't even have case studies about that.

Let me explain the alternative:
(Read time: 2 mins) Let's start with the first option. You want to trick Google into ranking for money keywords.

You'll fall into one of these categories:

-You'll not manage to be indexed
-You manage to rank today but get hit by unconfirmed updates.

SEO external tools are awesome for hints but don't heavily rely on them.

If all people have the same access to the same tools, how do you find your spot?

Let me tell you.
(Read time: 2 mins) Tools are the future, but if they make you lazy to do your job, then it's bad.

Of course, it saves you time but automation could be bad sometimes.

That's why all courses teach you how to use tools, not to understand the nature of data but to get insights.