JJ Ryan Profile picture
Vice President of Programming at iHeartMedia | Program Director @1027KJ103 @921TheBeat @961KXY | Radio Personality | Gamer | Automobile Enthusiast
Aug 6, 2020 11 tweets 3 min read
Hey #BTSARMY! @BTSx50States Had a few questions asking about spins and goals for radio when #BTS_Dynamite launches. Here’s a thread with some answers and tips. Think of radio as a marathon and not a sprint. 1st goal should be to encourage stations to add the song. Radio doesn’t ever automatically start songs out in power rotation (their highest category). This is where the marathon comes in. Even songs from the most familiar artists with the core core radio audience (TS, Billie, Post, etc) take time to become familiar and popular.