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Jūra Liaukonytė Profile picture
Jūra Liaukonytė
@JuraWho
Econ & Quant Marketing. Faculty @Cornell. Love-hate relationship with advertising. I ski a lot for someone with mediocre skiing skills.
Sep 15, 2022 • 6 tweets • 4 min read
1/ Do you remember the Spotify boycott in January and headlines like this in the media?

Did you wonder what happened to the actual Spotify revenues and subscriber numbers?👇

cc @tuchmanna @zhu_xinrong

#EconTwitter #MarketingTwitter Image 2/ We looked into Spotify’s subscriber and revenue numbers in the US and found a null boycott effect: Spotify’s subscribers continued to grow at a rate statistically indistinguishable from the pre-controversy trend. Image
Feb 19, 2022 • 11 tweets • 6 min read
1/ Is more privacy always better in digital advertising ecosystems?

Evidence is rapidly accumulating, suggesting that stricter privacy controls exacerbate inequality between large and small businesses.

Quick thread on recent papers that highlight this asymmetry 2/ @garjoh_canuck, Scott Shriver, and @samgarvingold find that stricter privacy controls hurt small vendors disproportionately, increasing market concentration and, thus, benefiting large players.

papers.ssrn.com/sol3/papers.cf…